The Art of Online Business

On today's episode of The Art of Paid Traffic, we're talking all about how to use streaming webinars and paid traffic to automate your business. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍This is the first episode in a 3-part mini-series this month all about how to use webinars and paid traffic to grow your business. There was a point in time when not many were using Facebook ads just yet. Google AdWords was all the rage, and many people online were skeptical about platforms like Facebook for ads.Fast forward a couple of years, and you’d be hard pressed to not see the more successful entrepreneurs, names, and brands using Facebook ads to grow their businesses and get more sales. But for me, Facebook ads were just one-half of the equation. Yes, the ads were powerful and grew my email list and business, but it wasn’t until I combined them with webinars–and a very specific kind of webinar–that things really took off. I’d do a couple of live webinars, take note of what worked (and what didn’t), and then tweak. Do more webinars, rinse and repeat.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s show we're talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon's Fulfillment by Amazon platform. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Scott is an Amazon expert who was originally a guest here on AOPT back on episode #54 where we dug deeply into Amazon PPC and how to use this strategy to sell more of your products. If you haven't yet heard that episode, definitely go back and listen before hitting up this latest one.  Today's episode will make a lot more sense for you. Selling products on Amazon and using PPC to increase sales is one of the hottest topics right now and Scott's the man when it comes to this stuff.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s episode, Michael Alaniz, a local marketing expert from Local Loop Marketing rejoins me, this time to talk about Google Call-Only ads. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍This is Michael’s second time on the show as he was a guest back on episode 31 talking about Google Adwords for local business. Call-Only ads are a new-er kind of ad format within Google’s AdWords suite. Michael’s seeing some great results with them for his clients so I asked him to come on and share what these ads are all about, how local businesses can be using them, what to look out for, and best practices. ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today's episode of The Art of Paid Traffic, I've got a really cool case study... I’m talking with Amanda Greville from Rock Paper Gifts, a wedding invitation and paper goods company. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Amanda’s been running Facebook ads for her business for about a year now, doing what most beginners do -- boosting a post here and there.She decided that it was important to keep learning Facebook ads so that she could keep bringing in new business, so about 6 months ago, she started taking things seriously and began using Power Editor to create her ads.And that’s when the real fun began! She started seeing some good results and tested different ad formats until she knocked it out of the park with one ad format in particular. And when I say knocked it out of the park I mean she got a 5000% ROI!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today's episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions. According to Facebook, the "new" Facebook pixel is what the advertising team is basing all future product development on. I think this is a good thing as it'll provide some stability going forward (even though, as you'll hear in the episode, there will be lots of iterations and updates).The Facebook pixel now combines the retargeting pixel AND the conversion tracking. However, the conversion tracking pixels that we've been using will still work the same way until mid-2016, which means if you currently have the website custom audience pixel on your site, you do not need to change the code. It's recommended to just get it done, but not necessary right now... ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s episode I’m pumped to be talking about creating automated marketing systems in your business and how paid traffic can drive those systems with my good friends Jason Van Orden and Jeremy Frandsen from Internet Business Mastery. If you’re not familiar with who Jason and Jeremy are, they’ve been podcasting for 10 years now over on their Internet Business Mastery podcast. It’s an awesome show that I’ve been listening to for a few years now so if you’ve never heard it definitely check it out. Over that time they’ve built a multi-million dollar business and they’re really smart when it comes to being able to holistically look at a business and figure out where the opportunities are to increase revenue. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

It’s the worst nightmare when you buy website traffic: Ending up with a banned ads account. These days, the biggest paid traffic sources have to go through extra lengths in order to insure quality to play by strict FTC laws. But, even when you’re playing by the rules, you (and your trusty source of paid traffic) are still at the mercy of the Googles, Facebooks, and Twitters of the world. Today’s Art of Paid Traffic guest learned that the hard way…And he’s here today to help you avoid getting a banned ads account from Google. Charles Kirland is the founder of Media Buyer’s Association. He’s is a walking, talking, networking blend of credibility and know-how – forged by years of experience of failures, testing, tweaking, and succeeding. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he's having using Facebook ads to increase iOS and Android downloads of his app. He’s now making over $2K per month selling his two apps, which may not sound like a ton, but he’s grown that revenue quickly and his business has taken off so well that he just left his full-time job to focus on his decoy business full time. He’s getting clicks for as little as 5 - 15 cents and he’s also set up a simple funnel to build his email list where his cost per lead is... ready for this? Around 12 cents.  Ha!  Awesome... ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com. Specifically, we’re going to talk about an evergreen funnel that David created that’s generating $20,000 a week. If you’re not familiar with David, he's been in the online space for several years now. He’s one of the original podcasters and web show hosts, having started his show "The Rise to the Top" back in 2008. He now focuses on helping people create and sell digital programs and products online. Today you're going to learn all about David's evergreen funnel, breaking down how he does it, each step in the process, the tools he uses and how you can look to model what he’s doing in your own business. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today's episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to: Primary objective: Get 500 new email subscribers for less than $1 each. Spend $500 on ads in 14 days. Make sure all new subscribers were interested in the topic of list building (his core topic).Get 50% of them to install his List Goal browser extension. Bryan loves doing experiments in his business. In fact, over an 18-month period, he's performed over 100 different marketing experiments. He then reports the results back to his audience with detailed case studies on how you can use the learnings from his experiments in your business -- something he likes to call "Learning Out Loud." Today Bryan shares his strategy for using Facebook ads to get 500 new leads for less than $1, the funnel he started out with and then the one he moved into, how he came up with his ad copy, images and his targeting. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel