The Art of Online Business

On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍During his time there, Babak helped grow the company from $100 million to over a billion dollar in sales, while overseeing more than $500 million in media spend. Now he is the founder of Round Two Partners, which helps performance marketers scale their businesses. I asked Babak to come on the show because he brings a very unique perspective from his days at Beachbody. You’ll be interested to hear how he had absolutely no direct response or performance marketing background prior to joining that company, but the lessons he has learned he now uses to help small business owners who are his clients.In this episode we talk about how you can understand the value of a customer, the importance of scaling, why it’s really all about context and fundamentals when it comes to business (regardless of which platform you’re using), and so much more. You may find that it takes a few minutes of us talking to get to the really good stuff in this interview, but I really like that we covered such a wide range of topics that can really applied to many types of different businesses. ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes! ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Chanti reveals how using quizzes, along with Facebook ads, can generate lots of high-quality leads for your business. She shares her specific process for creating quizzes, and discusses a case study where she generated 10,000 new leads in just one month (and with a Facebook ad spend of only $500!) using a quiz…She talks about the different types of quizzes shown to be successful for businesses, which niches can benefit the most from doing them and why quizzes convert so well with Facebook ads.Not only does Chanti give a step-by-step on how to create your first quiz, she shares her best practices for questions to ask, what an email follow-up “should” look like, the software to use and so much more in this episode.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod Bentley, who hired Ethan to run his Facebook ads, is also here and we’re going to dive into how they’re using a Facebook video ads strategy to sell fitness DVDs. Jarrod comes from an infomercial background and he reveals what led him to move away from television to online marketing, as well as the struggles he faced when he first started. He also shares how he was able to learn Facebook advertising and see success with the platform, along with a tweak he made that literally resulted in a million dollars in revenue!Jarrod also shares details about how their Facebook ad account was shut down, and why looking back he now considers this the best thing that could have happened to him…Ethan walks us through the steps he used to get the Facebook ads running again once becoming involved, and to how they are now spending upwards of $6,000 a day on ads…You’ll see that a lot of what we touch on here can be considered advanced topics when it comes to Facebook advertising, but I’m still excited to bring the conversation to you because I think anyone that’s marketing on Facebook can really benefit from the information that is given in this episode.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

I’m doing something quite different in today’s episode…Rather than share a strategy, a how-to, case study, or campaign insights or stats… ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I want to talk about something that’s holding so many of us back in our businesses. And that’s perfectionism. And the reason I decided to share it with you is this is something that I have struggled with. And the more I’ve shared it, the more people I hear from saying that they too struggle with it. And they ask me to continue talking about it...There’s a great quote by Brene Brown about perfectionism that says: “Perfectionism is not the same thing as striving to be our best. Perfectionism is not about healthy achievement and growth; it's a shield.”I share this because I’ve realized that perfectionism is the cause of one of the biggest frustrations in my business -- speed of execution. It’s something I’ve struggled with over the last few years with the podcast, articles, creating video, writing emails, etc...You see, I have so many ideas and things I want to do, but they get bogged down by my wanting them to be “perfect” before they see the light of day.  Some never even DO see the light of day. It’s a “shield”, as Brene says, that I use to keep my work from being judged.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the local fitness and tennis club she works at. In this episode, Jackie breaks down how she generated over $30,000 in revenue from a Facebook ad spend of just $600, the pre-sale technique she used, her targeting strategies and the offers she used.Things worked out so well for Jackie last year that she’s running the promotion again this year! If you want to do the same, remember not to wait to set up your Black Friday/Cyber Monday campaigns, as Facebook approval times will take longer due to the increased volume of ads there will be on the platform.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

For today’s episode, I’ve got another great conversation with a student of mine. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota. Earlier this year, Tiffany was brand new to Facebook ads, and she’s been learning how to use them to grow her cooking school over the last several months. I’ve been tracking her progress really carefully and I wanted to have her share her story because I feel so many of you will get a ton of values from the lessons that Tiffany has learned along the way when it comes to Facebook ads.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed.com. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for herself, while being one of the most positive and passionate people I know who’s trying to help female online business owners. In this episode Salome talks about the ways she’s been able to grow her Facebook ads business, the mindset you need to have if you are going to do this too and what it’s like to move on from a client that’s draining you (even if you really want the income from that client)!She also shares her strategy for getting clients when she was first starting out and you might be surprised to hear the number of free campaigns she had to run at first. Salome reveals the real reason why she’s doing what she’s doing, and we look at the “Ripple Effect” that this sort of work can have in the world.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the multiple times he’s been burned by local marketing companies.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍As a result, he’s poured thousands of dollars into local advertising to get ZERO results, and I wanted to bring you his story today so you can see things from a local business owner’s perspective.Matt’s is a story I hear all too often, and it really frustrates me to hear of small businesses getting taken advantage of like that. This is a big reason why I created my FB AD manager course for people looking to start and grow a Facebook ads business.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Nick helps boutique fitness and yoga studios in the Houston, Texas area and he’s been using what he learns from the podcast here to get some incredible results for his clients. Today we dive in and break down two campaigns: One where he generated $15,000 in class sales on a Facebook ads spend of just $50and another campaign that brought in over $58,000 in revenue with a spend of just $330. He reveals the strategies he used for each of these campaigns and how he’s been able to successfully grow his Facebook ads business. Nick also talks about how he gets his clients, how he’s charging for his services and what exactly he’s helping them accomplish in their local markets. Nick’s success is a result of his having a great mindset.  Not just because he listens to the podcast and implements, but he learns and doesn’t stop there -- he takes action. And, he’s just one example of living proof that what we talk about on the show works).‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s episode, I’m chatting with my buddy Noah Kagan. If you’d know who he is, you’re in for a treat... ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe. Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.In this episode, we dive into a bunch of different topics, including...why Noah is no longer getting a $1 cost for email signups from his Facebook ads how he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.We also cover so much more in this episode.  Things like......comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’re starting out and trying to build an audience.You’ll hear Noah talk a lot about how he’s been able to achieve amazing results by setting clear goals, and then testing the things that he knows his team can control. This overarching conversation will give you lots of new ideas, strategies and things to think about that you can implement in your business –starting today.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel