The Art of Online Business

Today’s episode is going to be a strategy session with one of my Accelerator group coaching students, Lianne Kim.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Lianne and her business partner run Mamas & Co., where they serve mompreneurs through a membership program by helping them start and grow online businesses. You’re going to hear how they’re in a season of list building at the moment, and a lot of what we talk about here is about the recent simple Facebook ads campaign that Lianne started.At our in-person retreat for my group coaching clients last week in San Diego, Lianne walked us through this campaign and she realized there was definitely some things she needed to do differently to set herself up for future success.We’ll look at Lianne’s strategy, the ad image and the copy she used, her objectives, stats, results and more. I share my recommendations for where she can make some improvements, and Lianne has already quickly implemented these changes to get her Facebook ads campaign really going. ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today’s quick tip is about The #1 Thing You MUST Do to Scale Your Business. I’m actually going to share TWO things you need to do, one mindset based and the other tactical because I want to make this super actionable for you. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s episode I wanted to share an interview that I did on Mike Stelzner’s The Social Media Marketing Podcast.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Mike has a way of asking some really great questions and I thought this interview could bring you a lot of value here on my show. If you’ve not yet listened to Mike’s podcast, definitely check it out because he covers a lot of good stuff on social media marketing, with some amazing guests.If you’ve been looking to get clarity around lookalike audiences, then you’re going to get a lot from this episode. We cover everything from the basics, to setting them up, and to where lookalike audiences should fit into your overall targeting strategy. I also share some creative ways for sourcing your lookalike audiences, or what base audiences you can create your lookalike audiences from.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions. You know, at the Ad Set level in the Optimization and Delivery area where it asks if you if you want to optimize for a 7-day click window / 1-day view or 1-day click window? I get a ton of questions about this so I’ll be sharing which option I recommend you choose based on your offer. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where we talked about 3 steps to writing good copy.   ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I asked her to come back on the show here because a few months ago she did a presentation for the mastermind group that I’m apart of when we were in New York, and it was amazing.  Kira talked about how to position your business by using the framework of the 5 levels of market sophistication, or essentially how to cut through the noise in a crowded marketplace, as so many are today.   You’ll hear how differentiating ourselves should be an integral part of our business strategies, yet we so often don’t focus on this. For a long time that was me, but Kira really got me thinking about this whole concept of positioning and differentiating myself to stand out. I wanted you to be thinking of how you can do this as well, and in this episode, Kira reveals just how you can do it. ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about: A new hack for finding new target audiences that you may not have thought of. And you have Facebook’s increased focus on transparency to thank for this hack. I’ve been using this strategy myself and I’ve uncovered some target audiences that I hadn’t thought of. So I’m really happy to pass along this quick tip to you today. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

So it’s been known for several months that Facebook is removing all the targeting that’s related to 3rd party data… This means all behavioral targeting -- HHI, home buyers, renters, likely to move, car buyers, soccer moms, moms with kids between a certain age, purchase behaviors, etc… Well, the time is upon for if you want to be reaching these audiences, you’ll want to be taking action now.  After Aug 15th, you won’t be able to create new ads with that targeting. Anything that’s running prior to Aug 15th -- Keep running until Oct. 1. So, if you want to be reaching these audiences, here’s a strategy you can do to be able to build custom audiences of those people to use beyond Aug 15th and Oct. 1. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today’s guest on the podcast is Rachel McMichael, someone who is also a member of James Wedmore’s Inner Circle Mastermind with me and a former student of my Facebook Ads Manager Program. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode, Rachel really opens up about the evolution of her business, and I can say that I haven’t seen her happier than she is right now. Not to mention, her and I have something in common as she just found out she’s pregnant, this time with her second child!Rachel now has an online web design and Facebook ads agency serving coaches and online course creators that has really taken off. In fact, Rachel is fully booked and has a waiting list of at least 6 months at the moment, but getting to this point wasn’t without some struggles, which she talks about today. Rachel really had the tech and ads part down, but she joined my course looking for tips and strategies for growing the business side of things while getting overwhelmed in the process. The most exciting takeaway for listeners of this episode is hearing that there will never be a shortage of work for good Facebook ads managers!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

When you get to the end of your workday, how do you determine whether it was a “successful” work day? For a long time in my business, once I hit the evening time, I would often question whether what I did that day was “enough”.  And it was a struggle, feeling like I “should” have done more. And as I talked to more and more fellow business owners, this seemed to be a common struggle. So today I’m going to share with you what I’ve done to overcome this. And, I also asked this same question to the mastermind that I’m a part of and I thought I’d anonymously share the responses I got from them... ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

I haven’t done a strategy session episode in a while, but the feedback I’ve gotten is that you want to hear more of them, so today I’m bringing you a conversation with one of my ROI Club membership students. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Larissa Maclemon serves salon owners in the hair and beauty space through a membership program and a done-for-you service at her site, SalonOwnersCollective.com. Her program teaches members how to market their businesses and it helps take the overwhelm out of the tech side of marketing their salon businesses.As you’ll hear, she’s currently running warm traffic into a sales funnel, beginning with an opt-in that leads to an email sequence and eventually to a 3-day special offer to get 50% off the first month of her membership program.In this strategy session, we’re going to be breaking down Larissa’s funnel, which is pretty basic at this time and talking about the need to really know your numbers so that you have an accurate picture of how your funnel is performing. A lot of what we cover today is about building warm audiences to target with Facebook ads, as well as expanding her Facebook ads into cold targeting interests.‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel