The Art of Online Business

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is a simple mindset hack for when things aren’t going well. Let’s jump into it... ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

My guest today is a member of my current Accelerator mastermind group, and she has been crushing it in just the short time since we started working together! ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Hallie Sherman is a speech-language pathologist who works full-time in the public school system in New York, and for the last 8 years she’s also been selling digital resources for busy speech-language pathologists online, and I’m sure that her story will resonate with many of the listeners of this podcast. Hallie began selling her resources on a website called Teachers Pay Teachers back in 2012, and after realizing that she only had so many hours in a week, she has now shifted her focus to creating her own “mini-courses” to sell on her own website. Her products are reasonably priced, about $30 for one and $75 for a bundle, and Hallie recently had a very successful launch, generating 5-figures in revenue in just 5 days. In this episode you’ll hear how Hallie has made the transition from “hobby” to a true online business, and what really showed her that her audience wanted more digital offerings from her. She reveals how she built her email list, which now has over 15,000 subscribers, and the way she launched her first online course to generate those 5-figures in revenue. From listening you’ll note that Hallie is an action taker who always has an open mind, and she doesn’t overcomplicate the process or try to re-invent the wheel. The way she launched is actually the opposite of what I usually teach my students, in that she created the course first and then sold it, but it worked really well for her since she already had the content ready and knew what she was going to have in her mini-courses. Hallie has created amazing momentum in her business so far, and I truly believe the sky is the limit for her when it comes to what she can create in her life and business!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about two Facebook/IG ads updates you need to know. Let’s jump into it... ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

On today’s show I want to talk to you about 3 Facebook Instagram ad mistakes I’ve been seeing lately that are keeping people from getting the results that they want from their ads.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍These concepts are going to be basic and fundamental in nature, but I find that it’s usually these types of things that are messing us up (and you’ll hear which of these mistakes I’ve been making lately as well).This episode was inspired by what I was saw at our first Accelerator Group Mastermind retreat here in San Diego earlier in the year. I saw that there was an opportunity for our members to make some changes to lower their cost per lead, and in one campaign, a member was able to do just that and lower her cost per lead from $40 to $5, in just a day! How did she do it? She was able to make this significant improvement in cost by implementing what I share on the podcast today, and I feel that you could improve your ad performance as well with a few of these simple tweaks and strategies.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is knowing your numbers – and why it’s All JUST Math… Let’s jump into it... ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today’s guest is someone that I’ve looked to for mentorship, because he is literally one of my favorite people in the online business space.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Casey Graham has started and sold three businesses, and he is now the founder and CEO of a company called Gravy. We started working with Gravy a few years back, and they are the leading experts in helping their clients recover failed payments for subscription-based businesses. Since starting Gravy, Casey and his team have learned a lot of lessons about business and customer psychology that he really opens up about here on this episode. Gravy is now viewed as the “Ritz Carlton of payment recovery”, and Casey does a great job explaining how they differ from collection agencies when I put him on the spot near the start of the interview by asking him that question. We cover a lot of different topics here, including one I’m really interested in right now, which is how we can learn to “turn the switch” off at the end of the day as busy entrepreneurs (and make the most of the time we all have with our families).In this episode Casey reveals his simple strategy for getting someone to give you money (and let me just say that it’s not by using fear tactics), and he also gives his 60-day sequence when working with subscription-based customers. You'll also learn the ways you can be proactive in retaining paying customers, the four main reasons people will stop paying (and they may not be what you think!) and so much more. Like my other interviews here on the podcast, this one went in a lot of different directions and we covered a lot of things that can benefit entrepreneurs at all stages of their businesses. Whether you are just starting out on your journey or looking to scale to 7-figures, Casey is a great person to learn from because he has integrity and he’s building a business the right way.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Campaign Budget Optimization rollout being delayed. Let’s jump into it... ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

I’m honored to bring a regular listener of this podcast, Jose Quiroz, on to the show to share a cool case study of how he helped a client of his, and I know a lot of people will benefit from the lessons Jose learned from it and what he discusses in this episode.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Jose helps established businesses take their products and service online, and profit from it, and in this episode you’ll hear how he did this with his client Rich, a local fitness trainer who wanted to take his business online after previously doing in-person training and workshops. Jose reveals how Rich went from having very little presence online to selling 25 spots in his 3-month online fitness program, all in matter of just a few weeks. Jose reveals the process, or “personalized road map” he gave Rich that made this possible, including how his client ultimately decided to deliver his course content to the participants. Like me, Jose knew he had a bigger calling to do more than he was doing in the corporate world. He also had a lot of doubts and fears in making the transition, which he is very open about and talks about here. I think it’s so important for people like Jose to step up and help others who want to move from the cubicle to laptop by starting their own online businesses, by giving them the coaching and guidance that they need to be successful so that they then impact more people with their own work.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to tell if you’re getting distractions or money making opportunities. Let’s jump into it... ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today on the show I’m bringing back my friend Craig Ballantyne to share more about how he’s crushing it using Instagram for his business.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Craig appeared on the podcast back in May last year, where he talked about how he used Instagram Stories to sell over $500,000 at that time in “high ticket” workshops, but you won’t believe the further growth and success he’s seen using the platform since then! As you’ll hear, Craig just started using Instagram in February 2017, and he says he really didn’t know what he was doing for the first month. In April 2017 he made his first $5,000 sale using Instagram, and he hasn’t stopped learning and refining his approach since that time, revealing many of his strategies he now uses in this episode. Craig reveals the single most important thing about Instagram “swipe ups”, as well as giving a call to action that will get your prospects to take action, while allowing you to stay in integrity and fully aligned with your message. He discusses how he qualifies the people who DM him on Instagram, what his message sequence to prospects is and how he uses video in DM to stand out from the crowd. Craig gives us his “VPS” formula to use for successful posts, and he even breaks down some of the posts on both of our actual Instagram feeds (you can find the video of that below)!As Craig says, the biggest thing with Instagram is being intentional about how you’re using it, and he definitely knows what he’s doing as his clients are seeing massive results using his methods – with many of them being in very unique niches.  In fact, one of his clients sold a $28,000 personal training package through Instagram, and another sold a $40,000 massage school using the platform, just to name a few examples! You could start seeing amazing results from your Instagram too, by even implementing just a few tips that Craig shares with us today.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel