

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Jan 17, 2020 • 13min
Quick Tip: Your Facebook/IG Ads ONE Thing...
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m going to talk all about your Facebook/IG Ads ONE Thing…Let’s jump into it... Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 15, 2020 • 46min
How to Be a Guest On Podcasts in 2020
Today I want to dive into a topic that I think is such a critical piece of growing an online business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! Podcasting is still very much in its infancy, but it’s ready to explode, and I’ll share the stats in this episode to back this up…So how do you go about getting on other podcasts? I hear excuses from people I speak with all the time, listing all the reasons why they can’t do it. I’m telling you that every single person listening right now has unique gifts to share with the world! You won’t be able to help the people that need your help by playing small though, which is why the message that I have to share in this episode is so important for you to understand. Not only am I going to give you my blueprint for growing your brand using podcast appearances, but I’ve also asked some of my friends to join me on this episode to share their best tips and strategies as well! The people I’ve asked on are super successful online business owners, and you just may recognize the names in this All-Star lineup. You’re going to hear from Pat Flynn, John Lee Dumas, James Wedmore, Amy Porterfield, Jenna Kutcher, Tarzan Kay and Julie Solomon, and I was blown away by their expertise and what they share about getting on other podcasts (and I’m sure you will be too)!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 10, 2020 • 13min
Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m revealing why your target audience is everything when it comes to ads. Let’s jump into it... Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 8, 2020 • 59min
[Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon
Today’s guest recently posted in the Foundations Facebook Group about the success she was having with her Facebook ads, and I knew that I had to feature her here on the podcast. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Kate Dillon is in a very niche market (in fact, she’s known as the “Girl Who Sells Race Car Parts") and she has an e-commerce business that will break 7-figures this year. What we really cover in this episode though is her journey in starting and growing her online training business in 2019, and all the lessons that she’s learned along the way.Kate initially created an online course for race car drivers, which she turned into a membership site in the latter part of last year. You’ll hear about the first webinars she did to promote her offering, and what happened when she really got intentional with her Facebook ads marketing (and stopped just boosting posts)!She admits that at first, Ads Manager was “freaky and scary”, but Kate has done an amazing job running her ads to increase the number of people on her webinars, sales, as well building her list, and you’ll hear how she’s done it.Kate uses a ton of videos in her business, and she is effective at using Facebook Groups in her overall marketing strategy, among other things. You’ll really want to listen for how she knows her target audience so well. It’s this knowledge that drives all of Kate’s messaging and marketing to an audience that isn’t used to purchasing online course offerings and trainings.I can’t wait to see how Kate progresses this year, and I got so much insight from what she had to say in this conversation. There is so much good stuff she shares here that you can start using in your own online business too!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Jan 3, 2020 • 11min
Quick Tip: The FASTEST Way to Grow Your Online Business
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m sharing the FASTEST way to grow your online business. Let’s jump into it... Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 23, 2019 • 32min
How to Win With Facebook & Instagram Ads in 2020
This has been a massive year of growth for the podcast, and I first want to thank you for this! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on in 2020, but you may have noticed that I didn’t include ads as one of these areas. That was intentional, because it should be a given that we always need to be focusing on advertising, because it really has been “pay to play” for awhile now in the online space. If you’re not using paid ads to generate leads and sales, you are missing a huge opportunity! In this episode I’ll be talking about what’s changed with ads and the reasons that they continue to be both eye-opening and exciting for online entrepreneurs. I’ll give you my thoughts on where are things are heading, and in addition to the 7 key ways to win with Facebook and Instagram Ads in 2020, I’ll be including two bonuses at the end of the episode that you’ll want to listen for. As with the last episode, nothing I share here is earth shattering, but try focusing on and testing a few strategies that I speak about today, and you could see amazing results in 2020 (and beyond)!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 20, 2019 • 28min
Quick Tip: 7 Areas of Your Business To Focus On In 2020
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m going to share the 7 areas of your business to focus on in 2020. Let’s jump into it... Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 18, 2019 • 1h 6min
How to Create Your "Perfect Week", w/ Craig Ballantyne
Today we’re going to continue with the productivity theme on the podcast, and if you missed the bonus episode from this past Monday with Neill Williams, you’re going to want to check that one out too! In this episode my good friend Craig Ballantyne is rejoining me (now as a guest for the third time!), to talk about his latest book called The Perfect Week Formula. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Craig is an expert in productivity for entrepreneurs, and he was one of my original mentors (and continues to be) since I started in the online space. His books and content have helped me so much over the years, and I know they can do the same for you too. In this episode Craig reveals what it means to have a “perfect week”, what to really focus on to get more done, and the way you can leave a lasting legacy with the work that you do. He shares his brilliant “Billionaire Time Matrix” concept, along with the four questions that can save you 10 hours a week – and who wouldn’t want to have that? Craig talks about how top performers end their days to guarantee success, and he shares his “Blackout Game” that I had never heard of before. This is a challenge and system that as an entrepreneur, you’re going to want to see if you can implement it! This was a wide-ranging conversation that covered a lot, and what I like about Craig is that he always gives strategies and tactics that you can use right way. This conversation is no exception, because the stuff Craig reveals in this episode can change your life very, very quickly! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 16, 2019 • 56min
BONUS: How to Get More Done In Less Time w/ Neill Williams
Are you looking to accomplish more and see bigger results in your personal life and business, but in less time? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help This is something that I’ve really been working on since the birth of my daughter, which is why I was looking forward to bringing Neill Williams on to the podcast to talk about how it can actually be done. Neill is “The Feel Better Coach” and a member of my Accelerator Mastermind, and she recently presented some amazing strategies and tips to the rest of the group at our recent retreat, which you’ll hear in this episode. Neil is a certified life coach, mom and wife, and in addition to building her business she still is an employee in the corporate world. Neill is a high-achieving person, but was finding it hard to get all the things she needed to do done. She did eventually figure out the way to get the life she wanted, while taking care of herself in the process, and what she talks about here is a real eye-opener. In this episode Neill reveals what her life looks like now, including what she does to build a successful in business by only working 3 days a week (and getting more done in 25 to 30 hours than she had previously done in 50 to 60)!There was a mindset shift that was needed, and today Neill shares what this was, as well as the complete system she uses to crush each week and month. You’ll hear that we really don’t have to be working 18-hour days as entrepreneurs, and our schedules don’t have to be jammed packed with things to do every day. Also, it’s not hard work and hustle that will generate the results you want to see. I had a Google doc open while Neill and I were having this conversation, and I took down so much good stuff during it. So are you ready to get intentional about your life and see what happens when you do? Let’s do it!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Dec 13, 2019 • 11min
Quick Tip: Pros & Cons of Boosting Posts
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m giving you the pros & cons of boosting posts. Let’s jump into it.. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel


