The Art of Online Business

Kwadwo [QUฤ€Y.jo] Sampany-Kessie
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Apr 29, 2020 โ€ข 46min

Messenger Marketing in 2020 w/ ManyChat's Mike Yan

Have you been wondering what the heck is going on with Facebook Messenger marketing?  โ€โ€Cut your lead gen costs in HALF with my $37 mini-courseโ€“NOW only $17!Visit The Art of Online Business website for Facebook Ads helpโ€โ€ โ€โ€ โ€โ€In the past, it was all the rage, and everyone seemed to be talking about it. Recently, Facebook made changes about what you can and can not send within Messenger. Itโ€™s been a huge source of confusion for people, myself included.  Although I have seen a considerable downturn in the number of advertisers using Messenger, it can still be an effective marketing channel.  Today I will be sitting down with Mike Yan who is the CEO and co-founder of Many Chat to get his take on what to expect with messenger marketing in 2020. This episode will clear up a lot of questions that you have around Facebook Messenger marketing. Mike lays out a step-by-step plan of action that you can implement in your business and also breaks down the rules to provide clarity about the changes. He will reveal what the future holds for Whatโ€™s App and Instagram, as well as what you should be doing now if you are ready to invest in Messenger for your business. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUฤ€Y.jo] Sampany-Kessieโ€™s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Businessโ€™s YouTube Channel
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Apr 24, 2020 โ€ข 15min

Back To Basics: Facebook Custom Conversions vs Standard Events

One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is  "What's the difference between a custom conversion and a standard event?"   โ€โ€Cut your lead gen costs in HALF with my $37 mini-courseโ€“NOW only $17!Visit The Art of Online Business website for Facebook Ads helpโ€โ€ โ€โ€ โ€โ€On todayโ€™s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUฤ€Y.jo] Sampany-Kessieโ€™s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Businessโ€™s YouTube Channel
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Apr 22, 2020 โ€ข 37min

How to Create a Profitable Paid Workshop Launch

I love taking you guys behind the scenes of things going on in my business, and in todayโ€™s episode, I am doing just that!  โ€โ€Cut your lead gen costs in HALF with my $37 mini-courseโ€“NOW only $17!Visit The Art of Online Business website for Facebook Ads helpโ€โ€ โ€โ€ โ€โ€Today we are covering paid workshops, which is a concept that has been around forever, but this is the first time I am trying it for myself.  I created my first workshop earlier this year as I wanted to try something new.  I desired to keep it simple, yet I wanted to over-deliver on a topic for a small price.  Based on the feedback from the workshop, I believe I did just that!  I am breaking it all down for you -- from setting your goals, outlining content, creating a promotional strategy, and evaluating your workshop when it's over. Launching a profitable paid workshop shouldn't be overwhelming. When you break it down to the must-haves, it becomes so much easier.  I was extremely happy with the results, so I am excited to share what worked, what didnโ€™t, and how you can use paid workshops in your business. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUฤ€Y.jo] Sampany-Kessieโ€™s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Businessโ€™s YouTube Channel
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Apr 17, 2020 โ€ข 15min

Quick Tip: 6 and 7-Figure Mindset Secrets

In todayโ€™s episode, I am revealing three mindset secrets of 6 and 7-figure entrepreneurs.   โ€โ€Cut your lead gen costs in HALF with my $37 mini-courseโ€“NOW only $17!Visit The Art of Online Business website for Facebook Ads helpโ€โ€ โ€โ€ โ€โ€These key areas are ones I have been working on for years and continue to work on today. I tell my accelerator students that the success of their businesses depends 80% on their mindset.  The three areas we will be diving into today: Money Our Thoughts Commitment These three key areas are ones successful business owners are constantly working and focusing on and I want you to do the same.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUฤ€Y.jo] Sampany-Kessieโ€™s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Businessโ€™s YouTube Channel
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Apr 15, 2020 โ€ข 47min

How She Did It: 2 Kids And a Multi-Six Figure Online Business w/ Kaity Griffin

My guest on the show today calls herself one of my star students, and I definitely agree!  โ€โ€Cut your lead gen costs in HALF with my $37 mini-courseโ€“NOW only $17!Visit The Art of Online Business website for Facebook Ads helpโ€โ€ โ€โ€ โ€โ€Kaity Griffin successfully scaled an e-commerce business using Google Ads.   Thatโ€™s when she realized she was more passionate about the Google Ads side of the business, which she says engaged both the creative and data-driven sides of her brain.  Kaity sold her e-commerce business and moved to a well-known Google Ads agency in Melbourne, Australia.  After her second child was born, she realized she had a desire to start her own business. Fast forward to today, and she is now an expert in Google AdWords and has built a multiple six-figure business in a short amount of time, all while having two kids under five.  Kaity runs a successful Google AdWords agency and has launched her course teaching Google Ads.  She is a โ€œmumโ€ who is very protective of her time and only works three days a week so she can be fully present with her kids.  Kaity reveals her big WHY (her family), which is the filter for everything she does in her business. I think many of you will relate to Kaityโ€™s story, where she dives into how she has created a successful, streamlined business that she loves.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUฤ€Y.jo] Sampany-Kessieโ€™s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Businessโ€™s YouTube Channel
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Apr 10, 2020 โ€ข 9min

Quick Tip: Getting Scrappy In Your Business

I know times are turbulent right now, but these are the times to get scrappy and figure out how you can serve more.   โ€โ€Cut your lead gen costs in HALF with my $37 mini-courseโ€“NOW only $17!Visit The Art of Online Business website for Facebook Ads helpโ€โ€ โ€โ€ โ€โ€Tune in for great business-building lessons that will make your business even stronger in the long run.  Right now you need to listen, lean in, and build an even better relationship with your community.  We are in turbulent and uncertain times, but itโ€™s abundantly clear that we need each other right now.   We need connection, support, and mentorship which is why I created a new 8-week group coaching program with a members-only Facebook group designed with you and your business in mind.  Topics will include productivity, managing your CEO mindset, creating a 90-day plan for business growth, how to pivot your messaging and offers fast, and how to create email copy that sells with service and love. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUฤ€Y.jo] Sampany-Kessieโ€™s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Businessโ€™s YouTube Channel
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Apr 8, 2020 โ€ข 1h 3min

How to Grow and Engage a Facebook Group w/ Jamie Sears

I am excited to invite one of my Accelerator Mastermind students, Jamie Sears, back on the show for a second interview.   โ€โ€Cut your lead gen costs in HALF with my $37 mini-courseโ€“NOW only $17!Visit The Art of Online Business website for Facebook Ads helpโ€โ€ โ€โ€ โ€โ€Jamie has an incredible business serving teachers in grades two through five and is now finding herself pivoting to provide assistance to teachers all over the country who are scrambling due to school closures.Jamie manages four Facebook groups that have a total of 161,000 members, which makes it the largest educational community on Facebook! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUฤ€Y.jo] Sampany-Kessieโ€™s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Businessโ€™s YouTube Channel
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Apr 3, 2020 โ€ข 10min

Quick Tip: How to Be a Better Leader

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week thatโ€™s related to Facebook ads or online marketing or just general growing your business tips. In todayโ€™s Quick Tip Iโ€™ll be revealing how you can be a better leader. โ€โ€Cut your lead gen costs in HALF with my $37 mini-courseโ€“NOW only $17!Visit The Art of Online Business website for Facebook Ads helpโ€โ€ โ€โ€ โ€โ€Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUฤ€Y.jo] Sampany-Kessieโ€™s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Businessโ€™s YouTube Channel
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Apr 1, 2020 โ€ข 46min

Selling High Ticket Offers, Leading With Service & More w/ Madison Doubroff

Today Iโ€™m really excited to be introducing you to my friend and member of Accelerator, Madison Doubroff.  โ€โ€Cut your lead gen costs in HALF with my $37 mini-courseโ€“NOW only $17!Visit The Art of Online Business website for Facebook Ads helpโ€โ€ โ€โ€ โ€โ€Madison is a functional movement coach and connective exercise specialist, and he has really pivoted his business to deal with these uncertain times, while achieving great success in the process. In fact, Madison has never been busier than he is right now in his business, and he has so many lessons to share that I knew I had to invite him to come on the podcast.When Madison joined Accelerator 6 months ago his big goal was to create a sales funnel to sell his higher-ticket offers. Recently heโ€™s really dialed in his funnel by simplifying it, and he doesnโ€™t do traditional โ€œsales callsโ€ to enroll new clients either. Madison leads with service and value, and it really shows with his 77% close rate โ€“ and heโ€™s going to break it down for you here how he does this!Youโ€™ll hear the pricing strategies that Madison uses, the way that he overqualifies his leads, and the amazing things that can happen when you do this. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUฤ€Y.jo] Sampany-Kessieโ€™s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Businessโ€™s YouTube Channel
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Mar 27, 2020 โ€ข 45min

How To Be An Honest Marketer w/ Tarzan Kay

In an effort to help you lead your business in these times, Iโ€™ve been bringing some great guests on the show, and today is no different.  โ€โ€Cut your lead gen costs in HALF with my $37 mini-courseโ€“NOW only $17!Visit The Art of Online Business website for Facebook Ads helpโ€โ€ โ€โ€ โ€โ€My guest is Tarzan Kay, a former copywriter and online business owner who now helps people through her online courses and coaching programs.The last time Tarzan was a guest on the show, back in May 2019, she talked about how to create big revenue with a small email list. Todayโ€™s topic is something that is so important for online entrepreneurs, especially now, which is how to show up for your audience in an authentic way. We cover things like if we should be selling at this time, how to use urgency and scarcity the right way, what she sees happening in these uncertain times, and so much more!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUฤ€Y.jo] Sampany-Kessieโ€™s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Businessโ€™s YouTube Channel

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