

The Art of Online Business
Kwadwo [QUĀY.jo] Sampany-Kessie
Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes• funnels and of course• Facebook & Instagram ads for seamless scaling!Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.Hit "Subscribe" and let's gooooo!
Episodes
Mentioned books

Apr 30, 2021 • 13min
Quick Tip: How I've Become WAY More Productive
What time of the day do you do your best work? I call this your magic time! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this quick tip episode, I am sharing with you how I have become way more productive which is something that I love talking about because I am a total productivity and efficiency nerd.I'm always looking for ways to become more efficient on my optimized CEO activities while also honoring my energy levels, so we are getting into how I do that. I am covering some mistakes that I have made in the past, how I have overcome some of my bad habits, how I stay intentional while I am working and more.This quick tip comes from within the optimized systems and processes pillar of the Optimized CEO Method which allows us to create more revenue, less stress and more freedom, so tune in because mastering productivity is a big part of what allows you so much more freedom in your business.Remember, we are building our business around our life, not our life around our business, and that's why the intentionality of your schedule is so important.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 28, 2021 • 41min
Behind the Scenes: My Accelerator Coaching Program
With all of the different business coaching programs out there, how do you decide which one will benefit you the most? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I get a lot of questions about my Accelerator coaching program, so I am giving you a behind the scenes look at it in this episode. My goal is to give you a greater understanding of the program, why it exists, who it is for, how the application process works, what you can expect and more. I want you to have all the answers to your questions because this is the kind of program that not only impacts your business, but it impacts your life! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 23, 2021 • 12min
Quick Tip: #1 Overlooked Way to Get More Customers
Do you want more customers or students? You’re probably overlooking how to get them... Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Today's quick tip comes from within the optimized sales and marketing pillar of the Optimized CEO Method which allows us to create more revenue, less stress, and more freedom.I am talking about the most overlooked way to get more customers or more students! When most of us want this, we usually think about setting up another funnel or planning another launch, but those can be very time-intensive things to do.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 21, 2021 • 42min
How to Create a Tiny Offer™ Funnel with Allie Bjerk
Do you know what a Tiny Offer is? Do you use them in your business? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked! Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketing plans behind growing super-profitable businesses for balanced and prosperous lives. Allie has taken her marketing agency experience and used it to lead entrepreneurs towards their goals through her transformational programs. Allie’s mission is to help entrepreneurs to show up authentically, owning their expertise and not shrinking down from their big dreams. Her focus on inner-work, confidence, consistency, captivation and clarity has set her work apart from other marketers and strategists, who focus on tactics and algorithms over the relationships. Allie spent 4 years working for corporate web development and Internet marketing agencies before launching her business. She managed the SEO and Social Media departments, teaching marketing and training new agency employees. Allie left her corporate career after the birth of her first baby and a battle with debilitating postpartum anxiety that served as the catalyst for her to transform her life and never look back. She now lives an adventure and travel-filled life based in Northern Minnesota with her husband and three young children.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelAllie's Links:https://alliebjerk.com/https://www.facebook.com/alliebjerkRich Life Reframe Podcast: https://alliebjerk.com/category/podcast/

Apr 16, 2021 • 20min
Quick Tip: How to Find the Leverage Point In Your Launches
Do you know how to find and use your leverage point? It’s all in your data, my friend! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point. Throughout the episode, I am explaining how I helped a few of my accelerator coaching members find their leverage point and increase the revenue of their launches.I am covering things like positioning an offer correctly, the benefit of creating bonuses, why everyone needs to establish a baseline and more. This topic is within the optimized sales and marketing pillar of your business which is one of the three pillars that I teach in my Optimized CEO Method. In order to make an impact, increase your freedom and create revenue, you need to make sure all three pillars are solid.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 14, 2021 • 34min
The Simple 3-Step Method for Getting PR for Your Business with Gloria Chou
Are you confident in your PR strategy? Do you know how to pitch your business well? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business. Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world's first PR pitching framework that's helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelGloria Chou's Links:https://www.gloriachoupr.comhttps://www.prstarterpack.comhttps://www.getfeaturednow.comhttps://www.linkedin.com/in/gloriaychou

Apr 9, 2021 • 26min
Quick Tip: 5 Ways to Get Students to Complete Your Course
How are you making sure that your students are finishing your course or program? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help The percentage of students that actually finish the courses that they buy is only about 10-15%. I don’t feel like this is talked about nearly enough! In this quick tip episode, I am talking through 5 ways to get your students to consume your content, complete your course and get results.I am going over the importance of getting feedback from your students, why you should be onboarding your students, setting expectations and more. If you have noticed that you have a high percentage of people that are not completing your courses, there are some really valuable tips in this episode for you, so listen in!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Apr 7, 2021 • 50min
How to Confidently Build & Lead a Small Team w/ Tianna Tye
How confident are you when it comes to building your team and leading them well? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well. Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams so they can scale their business and reclaim their zone of genius. As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring & onboarding, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. When she’s not creating content via her podcast TyePod or facilitating curated team retreats, you can find her cuddling her two dogs and her firefighter husband with a nice glass of Cabernet.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelTianna Tye's Links:https://www.tiannatye.comTianna’s Podcast: https://www.tiannatye.com/tyepod6 Essential Interview Questions for Hiring Virtual Employees https://www.mbainventory.com

Apr 2, 2021 • 16min
Quick Tip: Making Sense of Facebook's New 8 Conversion Event Limit
Are you educated on Apple’s iOS privacy updates and the 8 conversion event limit that Facebook is rolling out in light of them? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help There is so much confusion around this, so the best thing you can do is listen in to educate yourself. In this quick tip episode, I am breaking all of these changes down and letting you know what you need to do if you have not prepared your Facebook ads account for this.I am going over how to choose and rank your conversion events, why prioritizing your events correctly is so important, what I recommend and more. If you need to know what you need to do in order to prepare for this new rollout, I’ve got you covered.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Mar 31, 2021 • 58min
Behind the Scenes: My Newly Redesigned RickMulready.com with Elizabeth McCravy
Does your website represent who you are and your business well? It should! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that. She is breaking down the principles and the lessons that we used in creating my site so that you can do the same thing along with explaining the 5 great things that every website needs.Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelElizabeth Mc Cravy's Links:https://www.elizabethmccravy.com - use code "RICKSENTME" for 15% offFollow @elizabethmccravy on Instagram https://elizabethmccravy.com/podcast/