The Art of Online Business

Most people view revenue as the measure of success of a business.But I want to offer you a different perspective. Sure, you might hear about those businesses saying that they’re making seven figures, but that’s often just topline revenue.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍What you don’t hear about is how much of that revenue is actually profit  or that they’ve worked themselves to the bone to achieve it. The danger in this for so many course creators and online coaches is that we hear about all this money and we start thinking that that’s what success looks like. We start chasing someone else’s version of “success”. I once made that  same mistake too, chasing another person’s version of success, and it made me both mentally and physically exhausted. This episode will  offer a different perspective on measuring the success of your business while also helping   you identify what your version of success looks like.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Whether you’re considering adding a membership program to your business or already have one and want to grow it, this episode is for you.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍On the show today, I want to share with you a case study of how Hallie Sherman, one of my Accelerator students, added a  membership to her business and knocked it out of the park in her first launch. Hallie welcomed  almost 500 members in the first 45 days and she did primarily by  listening and taking note of what her existing audiences were asking for. When you listen to the episode, there are a few key takeaways I want you to listen for that led to such a successful release of the program... Research what your customers want and find the gap that’s in your industry. Take advantage of resources you already have. Keep listening to feedback and create content based on it. Hallie’s success didn’t involve any elaborate plan or fancy tools. It was simply asking and constantly creating content based on the needs of the clients (many things we discuss inside of Accelerator)Check out the timestamps below if you want to jump to a specific area of the conversation as we deep dive into the super successful launch of her brand new membership.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

As part of my Accelerator coaching program, we offer weekly audits where members can submit whatever they'd like for me to review.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I then record a personalized Loom video with my critique, ideas and feedback. This year especially, I’ve been getting a lot of requests to review landing pages -- opt-in pages, sales pages and the like. And the more and more I’ve reviewed, the more and more I’ve noticed a simple tweak that can have a big effect on increasing conversions -- the color of the call-to-action (CTA) buttons.You see, 99% of the pages I’ve been looking at from our members had CTA buttons that blended into the rest of the content and the other colors on the page. I know in the grand scheme of things, the color of the call-to-action buttons on your landing page should be far down the list of what to test…But what’s certain is that button colors that blend in aren't going to make it easier for anyone to take the action you want them to take. So after seeing so many opportunities for improvement, I started asking myself…What IS the best color for your CTA buttons? I decided to do some research to see if there was any science behind the psychology of color and the feelings people have when they see certain ones. And my findings were super interesting…I had no idea different colors “spoke” to people in different ways. Even with my years of experience, I still learn new aspects to improve on everyday. Like, something as simple as colors hardly crossed my mind a few years back. And to be honest, I’ve never thought much of what color I “should” use for the buttons on my landing pages other than they need to stand out and “pop” from the rest of the colors and content on the page. But after my research, and seeing so many landing pages over the years, I now have some new best practices… And I’m sharing them all with you today, on the podcast.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

There’s a shift happening in the online space. And I love it. People are fed up with the overly pushy, false promises, hype-y sales tactics that have (unfortunately) become the norm over the past several years in the online space. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍And now people are showing how over it they are by choosing to invest in course creators and mentors who, in addition to being an expert, are real and authentic. Experts who aren’t going to get all “used car sales-y” (nothing against used car sales people) when they are selling their programs. Nobody likes being sold to, right? And that’s especially true if you have a course or coaching program that’s a bigger investment, say, $2K or more. People are often going to need a bit more information and to learn more before making a purchase decision.If you’re selling a “high ticket” program, I definitely recommend getting on a call with people to discuss whether they’re a right fit for your program and vice-versa. For example, in order to even be considered for my Accelerator coaching program, you need to apply and then jump on Zoom with either my team or me.If you’re not getting on calls with people, by the way, it’s a great way to make it easier to welcome more people into your program. It’s such a simple thing to do, get on Zoom with someone, yet so few people do it. Calls are so effective for a couple reasons: You get to determine whether the person who is interested in your course or program is a right fit And they get to determine whether you are right for them, to help them make a decision one way or the other. Whether you are already doing “sales calls” for your higher investment offer or are now considering starting to do them.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

The word “impact” gets thrown around a lot these days. It’s overused. It’s overused because as much as it’s often used to define what we do in our online businesses, so few people actually stop and take the time to define what it actually means to them. Myself included. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍For the last few years I too have been throwing “impact” around as a way to describe one of the goals of my business. But I’ve never shared what it actually means to me and my business. I don’t think I’ve really truly been clear myself if I’m being honest. Until now…Over the last few months I’ve become super clear on what “impact” means to me and how I measure it in my business. My team and I have also woven Bigger Impact into my Accelerator coaching program as a key measure of success — we help our students define what impact means to them and then we help them achieve it. If “impact” is something you’re wanting to achieve in you’re business, have you defined it? Do you know how to measure it? Whether this is something you’re already clear about or something you’re working towards……this episode of The Art of Online Business podcast is something I’m hoping you find value in. I share what “impact” means to me, how it’s woven into my business, why focusing on impact doesn’t have to come at the expense of making (a lot of) money, and more…Here’s to More Profit, Bigger Impact, Less Hustle!  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them to someone once you’ve gotten the basics down. It's but one piece of being the Optimized CEO of your business — hiring and delegating so you can be focusing on the most important aspects of your business. Whether you’re currently working with an ads manager or haven’t yet taken that step, this episode is your roadmap to making this relationship as beneficial as possible for the both of you. I break this episode down into what your responsibilities are when working with an ads manager and then what their responsibilities are when working with you. I think some of what I share is going to be an eye-opener for you. Having worked as an Ads Manager in the first couple years of my business, and also being a successful online business owner who teaches Facebook and Instagram ads, I have a unique perspective on this dynamic. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

As course creators and online coaches, when we want to increase our profit or have a bigger impact, we often think that we have to add more or do more.  When in fact, the opposite is true.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Yes, in order to grow in your business you need to become a different version of yourself that got your business to where it is today, be-ing and do-ing are completely different things. While it’s good to explore new ideas, sometimes you have to first look at what’s already in your business. Speaking from my own experience and that of countless of my Accelerator coaching students, adding more or doing more is  not always what’s best for your business. Rather, look inside your existing business and look for areas that are already working and improve those. Get your flagship offer super dialed in before adding more programs or offers. In the case of getting your business to at least $500K in revenue, less is definitely more. In today’s episode,  I break down  a real-life example of one of my Accelerator coaching members and how simplifying, and not looking for “more”, has not only added top line revenue to her business but also reduced the number of hours she’s working each week. I’ll also share the steps that we took in order for us to refine their existing resources.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

If you’ve ever done a webinar before, you know that one of the most frustrating things is when you do a whole bunch of work (or invest a lot of money) to get people registered only to have a small fraction of them actually show up. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍This has happened to me a ton of times over the years, and it’s not uncommon (especially these days) to hear from students that they’re experiencing low show up rates too. And I’ve also learned and tested things you can do that can result in increased show up rates, which then often result in higher sales. After all, generally, people who show up live and ask questions tend to be more likely to purchase. So to help you increase your webinar show up rates, and hopefully increase your sales, I created this podcast episode for you where I take you through 21 different wants to increase your webinar show up rates (and a few bonus ones as well).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Are you confused why your Facebook stats aren’t in sync with your other platforms?If so, you’re definitely not alone. In fact, it’s impossible to get ad stats that are 100% exactly the same across all platforms.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍That’s why I advise that you don’t look at your Facebook Ads Manager  stats at face value and accept them as they are. Rather, in this episode, I want to share with you the secret behind ad stats and what you can do to get the most accurate numbers. Not only will this help you with your reporting, but it will also give you guidance on what you should be optimizing with your ads and funnel.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Thinking of using TikTok to increase leads and traffic for your online business? Aside from LinkedIn, Facebook, and Instagram, TikTok is another great channel to promote your business.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍It’s one of the top downloaded apps today, and I’ve read recently where some say it’s the next Facebook. Meg Harrell, who is also one of my Accelerator coaching students, is someone who’s leveraging TikTok in a big way to grow her online business. Meg helps nursing students pass the NCLEX exam as well as first year nurses acclimate to their new job. Her TikTok strategy has helped her grow over half a million followers in nine months which has drastically increased her course sales. In this episode, she talks about the tips and tricks to leverage your business through TikTok and how to best use it. If you’re ready to take your business to the next level and you love watching viral videos at the same time, then this is the episode for you. Tune in and listen right now.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel