The Art of Online Business

This episode is for all of you podcasters or people thinking about starting a podcast! I’m sharing the concept of dynamic content and why it’s essential when it comes to podcasting and increasing your ad impressions.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍One of the biggest mistakes I made during my years of podcasting was not keeping track of where I was putting my promotions, so it was very difficult to update them when I needed to change out what I was promoting.Dynamic content or dynamic ads have been a game-changer for this show. When I made the switch to Buzzsprout as my podcasting platform, it became easy to promote anything I wanted easily within my show using pre-roll or post-roll ad insertion. With dynamic content, you can easily and dynamically update your ads and content anytime with just a few simple clicks. The use of dynamic ad insertion has opened up this show up to so many opportunities, and I highly recommend it to anyone utilizing podcasting in their business. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Today on Art of Online Business, I sat down with a recurring guest, Neill Williams, to talk about the four mistakes that we see coaches making when it comes to their lead magnets and building useless email lists.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍This isn’t only applicable to coaches. These mistakes and tips can be applied to anyone, regardless of what they do in their business. Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast, and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now, she helps too busy, high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom.You want your lead magnet to be short, simple, and easily digestible so you can give your audience the quick win they need to know, like, and trust you.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelNeill Williams Links: Listen to the Unbusy Your Life podcastCheck out Neill’s websiteFollow Neill on InstagramConnect with Neill on Facebook

With all of the economic uncertainty going on right now, I have focused the last several episodes on money and finances in business. I continue to get questions surrounding this topic so I’m diving deeper into it in this episode.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍A lot of you have been asking what I personally have been doing with my money in my business, so in this quick tip episode of Art of Online Business, I’m sharing a behind-the-scenes look at my business and how I view my business expenses. My view has evolved over the last several years. At first, I spent freely. If I wanted something, I got it. After a while though, I really started to be conscious of my money, and I realized that my profit margins were much lower than I expected. That’s when I started to change my mindset around my business. We’re here to make an impact, and we can’t make an impact if our business isn’t making any money. I am now much more strategic and intentional about my business expenses and look at it all from an ROI perspective and not just a financial one. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Let’s talk about money. In the past several episodes, we have been talking about financial topics and this one will be following the same theme. With all of the economic uncertainty right now, it is always a good idea to learn as much as possible about setting your business up financially for as much success as possible.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In today’s episode of Art of Online Business, I sat down with Emily Sandberg, my bookkeeper,  to talk about what you can do to make sure that your business is in a healthy position when it comes to cash flow. Emily Sandberg is a fractional CFO specializing in cash flow and forecasting for online coaches and course creators. While most accounting looks to the past for guidance, Emily works with her clients to know the future of money in their business, so they can make strategic decisions with their cash. Her work has helped dozens of clients go from running a money-hungry business to a predictably profitable enterprise, by simply following her profit-centered framework. When she’s not coaching clients through the ups (and downs!) of their business cash, she can be found hiking in the gorgeous red rocks of southern Utah with her family.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelEmily Sandberg Links: Check out Emily’s website

Getting on other people's podcasts is a great way to grow your audience and business. It can exponentially increase your reach if done correctly. In fact, it is one of the best ways to grow your business.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍But how do you make it happen? Many people send out tons of pitches and get no reply. I get so many great questions all the time about how to send a pitch that actually gets results, so I'm sharing how to do it in this quick tip episode of the Art of Online Business. I have been podcasting for 9 years, so I get a lot of requests to be on my show because people understand that it’s one of the quickest ways to amplify your brand and amplify your audience. The key is to focus on conversations when it comes to pitching yourself over conversions. Research the show, show genuine interest, and start a meaningful conversation with the host in their DMs. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually want to read. Bobby has an excellent relationship with his email list because of the types of emails that he writes. He has a very engaging and unique approach to writing emails that I respect a lot. Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.Creating a relationship with your audience honestly and authentically is the best way to improve the efficacy of your email marketing and grow your business, and Bobby is joining me to teach you how.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelBobby Klinck’s Links: Visit Bobby’s websiteCheck out Bobby’s resource pageGet a copy of Bobby’s bookFollow Bobby on InstagramConnect with Bobby on Facebook

What would your business look like if things were easy?The path to success in your business isn’t always the easiest. While it’s true that it may be simple to just run a promotion or do a launch to increase your recurring revenue, that may not be the best course of action, especially if you have a high churn rate, for example. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this quick tip episode of the Art of Online Business, I am sharing how you can increase your recurring revenue by taking a step back and focusing on how to better improve the experience for your existing customers instead of trying to get more.Even if you do a launch and get more members, you’re not going to increase your revenue if you still have some issues with the foundation of the offer itself. You may need to take a look at your business internally and see what the numbers are telling you about what needs to happen.  You don’t always have to spend money on ads or lead generation to increase your revenue. Sometimes you just need to look at the different areas of your business and determine what can be better leveraged in order to increase your success. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Are you creating enough profit in your business? I get questions all the time about how to increase profit in your business. Even established online course creators or coaches wonder this same thing, and, to be honest, it’s kind of a loaded question.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍So in this episode of the Art of Online Business, I want to share with you 8 different ways that you can increase your profit in your business. Not every way will be relevant to each online business—it really depends on what type of business you have—but regardless, with all of the economic uncertainty going around right now, this is something that everyone is looking for help with. It’s about setting your business up for financial success so that you can ride out the downturns in the economy and take advantage when times are going well. These things are the foundation of what I’m sharing today. By taking some of these tips and implementing them into your business, you should be able to increase your profits in ways that you may not have expected. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Is your business aligned with your goals and vision for your life? The word alignment gets thrown around a lot and it has a lot of different meanings. I’ve been in business for a while now, and I really just got into alignment in the last four years.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In this episode of Art of Online Business, I am sharing why I shut down a revenue stream that was bringing in $750K because it just wasn’t in alignment with what I wanted for my business. If you feel like something isn’t right in your business or it feels out of alignment but you can’t figure out why, then it’s important to take a step back and really think about why that could be. This is especially important if you are heading toward burnout. You may need to make a big scary decision about your business if you are feeling this way. It can be hard to shift out of something that is bringing in money but it will likely be one of the best decisions you make because it will free you up to do the things you enjoy.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

There’s a lot of information and tips on how to have a successful business. We explore many of those topics on this show. However, it doesn’t have to be as complicated as it always seems. In fact, simplifying your business can actually increase your success.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍In today’s episode of Art of Online Business, I sat down with one of my Accelerator members, Judy Woods, to talk about how she created a profitable business teaching people how to paint in a simple and effective way. Judy is an Artist and the creator of stARTs, an online course teaching people how to paint and create authentic artwork. She is also a mother of two teenagers.  When Covid struck, she started sharing tutorials to give people stuck at home something creative to do. This led to individual coaching and ultimately to creating an online course that has grown in success and impact.Judy’s business quickly grew and now she is on track to hit $600K this year. She understands what her audience wants to see, and, as a result, has very high conversion rates on her ads and launches. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJudy Woods Links: Visit Judy’s websiteFollow Judy on InstagramJoin The Upbeat Artists Facebook GroupSubscribe to Judy’s YouTube channelCheck out Judy’s free workshop