Behind The Future

Aspiration Digital
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Jun 19, 2025 • 1h 6min

Claudia: Social Media Was Just a Hobby, Now It's My Job

In this episode of Behind the Future, Claudia a Strategy Director for a personal branding agency discusses her journey from studying international relations to her current career; sharing insights on navigating career changes, the importance of building a network, and using social media effectively for personal branding and career growth.She also delves into the complexities of strategy in personal branding, so whether you're already diving into networking or just starting out your LinkedIn journey, Claudia's tips will be sure to point you in the right direction.Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.You can also follow us on Instagram and TikTok @aspirationdigitalHosts: Becky Simms & Ashley DuffyGuest: Claudia Cardinali
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33 snips
Jun 12, 2025 • 40min

Daniel Priestley: What School Doesn’t Teach You About Success

Daniel Priestley, an author and entrepreneur, shares his incredible journey of dropping out of university to building seven businesses, three turning over £10m+. He discusses the flaws in the traditional education system and the importance of adaptability in today's job market. Listeners learn about the significance of personal branding over business branding and the role of mentorship and collaboration in entrepreneurship. Daniel emphasizes how environment affects creativity and encourages embracing opportunities to step outside comfort zones.
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Jun 5, 2025 • 56min

Coral: I Had No Idea What Marketing Was (Now I’m a Director)

This week on Behind the Future, we chat with Coral, a Marketing Director who went from planning weddings to leading campaigns.She didn’t even know what marketing was at first – but one rewrite of a murder mystery invite changed everything. Now, with over 10 years’ experience, Coral shares how she found her path, why soft skills matter, and how failures can fuel success.If you're curious about creative careers (with a bit of chaos), this one’s for you!Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewformBehind the Future is a podcast dedicated to inspiring the next generation of digital professionals.Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.You can also follow us on Instagram and TikTok @aspirationdigitalHosts: Becky Simms & Elliott WilliamsGuest: Coral Wood
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May 29, 2025 • 49min

Lucy: Saying Yes to Opportunities Helped Me Grow

Lucy shares her journey from working in-house to embracing the fast-paced, reactive world of agency marketing.She talks about the excitement of agency life, the challenges, and the rewards, as well as the importance of having a mentor and a supportive team around you.Lucy’s passion for her role shines through as she reflects on how collaboration and guidance have shaped her career.Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.You can also follow us on Instagram and TikTok @aspirationdigitalHosts: Becky Simms & Ruhaan QudratiyaarGuest: Lucy Todd
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May 22, 2025 • 59min

Tom: Why Real Life Was My Best Teacher

This week on Behind the Future, we chat with Tom Wilson, a media marketing pro with over 20 years of experience. He started out in the post room and worked his way up to agency director before going solo to help other agencies grow.Tom talks about how his career took different turns, learning loads of skills along the way. He also shares why networking is super important, how to handle change, and how agencies today are way more open and team-focused than before.Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.You can also follow us on Instagram and TikTok @aspirationdigitalHosts: Becky Simms & Ruhaan QudratiyaarGuest: Tom Wilson
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May 15, 2025 • 1h 13min

Jack: Breaking into Advertising Without a Degree

This week on Behind the Future, we’re talking to Jack Latchford - Senior Partner at Publicis Groupe UK and proof that you don’t need a degree to break into advertising.Jack started out by jumping straight into a working environment as an apprenticeNow, he’s on a mission to open more doors for people from all backgrounds.He shares how he made it, what really matters when you’re starting out, and why there’s no one “right” path into the creative world. If you’re thinking about your next step and want some real, no-fluff advice, this one’s for you.Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here! https://docs.google.com/forms/d/e/1FAIpQLScV9Rg8QzZdtsauF5B7YURVFpK48wWrKZCIE6uCaeiEBFUZEA/viewformBehind the Future is a podcast dedicated to inspiring the next generation of digital professionals.Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference, where you can gain even more insight and networking opportunities.Make sure you connect with our guests on LinkedIn to continue unlocking your digital career.You can also follow us on Instagram and TikTok @aspirationdigitalHosts: Becky Simms & Nathan OgunrombiGuest: Jack Latchford
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May 8, 2025 • 54min

Dayana: From TikTok Scroller to Content Creator

This week on Behind the Future, we’re chatting with Dayana Collazos Ibarra, a digital marketing expert who’s crushing it in the world of TikTok. Dayana shares how she went from working in the beauty industry to mastering the art of viral content and building real communities on social media.She dives into the power of TikTok and how it’s totally changed the game for creators and brands alike. Plus, Dayana talks about the importance of being real and staying true to yourself while making your mark online. If you're into social media, content creation, or just curious about how to get started, this one’s for you!Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.Would you like to see an Aspiration Digital event near you? Let us know by registering your interest here!You can also follow us on Instagram and TikTok @aspirationdigitalHosts: Becky Simms & Ashley DuffyGuest: Dayana Collazos Ibarra
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May 1, 2025 • 56min

Matt: The 'Nerdy' Side of Me That Became My Secret Weapon

This week on Behind the Future, we’re talking to Matt Greenwood - the guy in charge of all things automation and AI at Reflect Digital.Matt didn’t grow up dreaming of working in tech. In fact, he got into it by accident while doing a part-time job at uni. But he quickly realised he loved solving problems and making things run more smoothly using tech. So, he started finding clever ways to fix everyday issues - even making life easier for his team without being asked.His journey shows that you don’t need to follow a set path or be a computer genius from day one. From creating his own role at a major company to leading innovation now, Matt shares how curiosity, creativity, and a bit of trial and error can take you a long way.If you’re into tech, love figuring stuff out, or have no idea what you want to do yet, this one’s for you!Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.Be sure to subscribe to weekly episodes, and don't forget to check out Aspiration Digital, our annual conference, where you can gain even more insight and networking opportunities.Make sure you connect with our guests on LinkedIn to continue unlocking your digital career.You can also follow us on Instagram and TikTok @aspirationdigitalHosts: Becky Simms & Jessica DayGuest: Matt Greenwood
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Apr 24, 2025 • 32min

Tyarna: The Power of Listing What You Love to Do!

This week on Behind the Future, we're joined by Tyarna Agyekum, who leads the social media at The Drum, where she gives us a behind-the-scenes look at how she became the creative force behind one of the most fast-paced marketing communities in the industry.Tyarna opens up about her original ambition to become a psychiatrist and how a change in direction led her to pursue her passion for marketing and social media. She highlights the value of following what you enjoy and reminds us that there are far more career paths out there than you might initially think!Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.You can also follow us on Instagram and TikTok @aspirationdigitalHosts: Becky Simms & Jessica DayGuest: Tyarna Agyekum
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Apr 17, 2025 • 1h 4min

Daryll: Visualisation and Shifting Your Mindset for Success

In our very first podcast episode, we’ve got Daryll Scott, a psychological performance coach, who’s here to share some game-changing advice!Daryll dives into how to use visualisation to achieve your goals, turn negative thoughts into your secret weapon, and share revision tips that actually work! He also opens up about the dangers of comparing yourself on social media and how to stay focused on your own journey. We hope you enjoy our first episode of Behind the Future!Behind the Future is a podcast dedicated to inspiring the next generation of digital professionals.Aimed at students, Behind the Future offers an inside look into the digital world through expert interviews, career advice, and real-world insights. We’re here to help you understand the endless opportunities available in the digital industry and to show you what it takes to succeed.Each week, we feature an industry professional who shares their journey, challenges, and tips for those looking to pursue a career in the digital space. Whether you’re exploring your future career path or just curious about the world around you, Behind the Future is your go-to resource for knowledge and inspiration.Be sure to subscribe for weekly episodes, and don't forget to check out Aspiration Digital, our annual conference where you can gain even more insight and networking opportunities.Make sure you connect with our guests on LinkedIn, to continue unlocking your digital career.You can also follow us on Instagram and TikTok @aspirationdigitalHosts: Becky Simms & Elliott WilliamsGuest: Daryll Scott

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