

How I Raised It - The podcast where we interview startup founders who raised capital.
Foundersuite.com - software for raising capital
Produced by Foundersuite.com, makers of the leading software stack for raising capital: Investor CRM + VC/Angel database + Pitch Deck Hosting + Investor Update tools. Used by startups to raise > $2.5 Billion.
Episodes
Mentioned books

Aug 13, 2020 • 36min
Ep. 158 How I Raised It with Matt Pohlson of Omaze
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Matt Pohlson of Omaze.com, an online fundraising platform that offers once-in-a-lifetime experiences and prizes to support charities around the world.
In this episode, Matt talks about his business which has run non-profit fundraising campaigns with celebrities including Daniel Craig, Kristen Bell, Matt Damon and Pope Francis, his near-death experience of flat-lining for 4.5 minutes and how that changed his perspective, his focus on story telling when fundraising, and much more.
The company recently raised a $30M Series B round led by FirstMark Capital. Additional investors include Causeway Media Partners, BDMI, Tusk Ventures, Inherent Group, Gaingels, Penni Thow’s Copper and Guy Oseary.
This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2.2 Billion since 2016.
Create a free account at www.foundersuite.com

Jul 15, 2020 • 46min
Ep. 157 How I Raised It with Marcus Cobb of Jammber
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Marcus Cobb of Jammber.com, a platform that helps musicians and songwriters manage their royalties and split revenues.
In this episode, Marcus talks about how the revenue pie is divided in the music industry, how a hackathon led to the Company's new business model, the Nashville and Chicago startup scenes (including the Nashville Entrepreneurial Center), the chasm between seed and Series A, raising capital from Steve Case's "Rise of the Rest" fund, the importance when pitching of both demonstrating potential ROI

Jul 8, 2020 • 47min
Ep. 156 How I Raised It with Derek Andersen of Bevy and Startup Grind
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Derek Andersen, founder of Startup Grind (www.startupgrind.com) and now Bevy (www.bevy.com), a platform to host virtual online events and build a community.
In this episode, Derek talks about the ROI of building a community and the benefits of word-of-mouth marketing, how he grew Startup Grind to over 500 chapters worldwide without raising capital, why he decided to go the VC route for Bevy, what he looked for in a VC partner, how to create scarcity and demand for your deal, and much more.
The Company has raised more than $21 million over three rounds. The most recent was a $15 million Series B deal led by Accel. Upfront Ventures and Ryan Smith also participated.
This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2.2 Billion since 2016.
Create a free account at www.foundersuite.com

Jul 1, 2020 • 35min
Ep. 155 How I Raised It with Cristina Rogers of Mens Gold Boxx
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Cristina Rogers of Men's Gold Box (www.mgbxx.com), an Austin-based subscription clothing service for XXL men.
In this episode, Cristina talks about pitching former Patriots wide receiver Rob Gronkowski, paying contractors with equity, what it's like raising money as a queer Latina woman, the Austin startup scene, how an ad in "Gay Bear World" magazine was a turning point for the company, and more.
The Company has raised capital from MassChallenge and participated in Divinc, UT Fast Forward, Bunker Labs and Capital Factory accelerator programs.
This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2.2 Billion since 2016.
Create a free account at www.foundersuite.com

Jun 19, 2020 • 47min
Ep. 154 How I Raised It with Jonny Price of Wefunder
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Jonny Price of Wefunder.com, an equity crowdfunding platform.
In this episode, we go deep into the different types of crowdfunding including Reg D, Reg CF, and Reg A+, crowdfunding vs. raising capital from angels or venture capitalists, the downsides to crowdfunding, tips for running a successful campaign, and more.
This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2.2 Billion since 2016.
Create a free account at www.foundersuite.com

Jun 3, 2020 • 19min
Ep. 153 How I Raised It with Arlan Hamilton of Backstage Capital
"How I Raised It" goes behind the scenes with entrepreneurs and VCs who have raised capital. This episode is with Arlan Hamilton of Backstage Capital (https://backstagecapital.com) a venture capital fund that invests in under-represented entrepreneurs including women, People of Color, and LGBTQ founders.
In this episode, Arlan talks about her journey from being homeless to raising over $10 million, why investing in under-represented founders is not just the right thing to do but a financial opportunity, how she appealed to investors' competitive and curious sides when she was raising her fund, advice for founders considering raising capital now, and more.
Arlan recently released her book "It's About Damn Time" https://www.penguinrandomhouse.com/books/617251/its-about-damn-time-by-arlan-hamilton-with-rachel-l-nelson/
She also has a podcast called "Your First Million": https://podcasts.apple.com/us/podcast/your-first-million/id1467515562
This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2.2 Billion since 2016. Create a free account at www.foundersuite.com.

May 26, 2020 • 57min
Ep. 152 How I Raised It with George Arison of Shift.com
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with George Arison of Shift Cars (Shift.com), an online car shopping platform that brings the car to your door for test drives.
In this episode, George talks about how fundraising is a process of "VC thesis matching," how he raised the seed round by going back to previous bosses and co-workers, how startup valuations really work, tips for surviving a downturn, why the next few years will be great for founders, and more.
We also go deep into what happens during a "down round" and how to best deal with it -- for example, getting existing investors to commit to a price, dealing with anti-dilution clauses, changing the liquidation stack, increasing the option pool to keep employees happy, and more.
The Company most recently raised $181 million of Series D venture funding in a deal led by Lithia Motors. BMW i Ventures, Alliance Ventures, G2VP, Highland Capital Partners, Goldman Sachs Investment Partners, DCM Ventures, Threshold Ventures, 122 West ventures, MicroVentures and other investors also participated.
This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2.2 Billion since 2016.
Create a free account at www.foundersuite.com

May 12, 2020 • 49min
Ep. 151 How I Raised It with Nitin Pachisia of Unshackled Ventures
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with entrepreneurs and VCs who have raised capital. This episode is with Nitin Pachisia of Unshackled Ventures (www.unshackled.vc) a San Francisco based venture capital fund that invests in early stage startups led by immigrant founders.
In this episode, Nitin talks about why investing in "immigrant founders" is an opportunity, why VC pattern building is important, how he transitioned from raising money from individuals for his first fund to family offices and SPVs for his second fund, why even VCs need a "unique value prop," questions he asks founders, what he's seeking when sourcing new deals, and much more.
This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2.2 Billion since 2016. Create a free account at www.foundersuite.com.

May 6, 2020 • 46min
Ep. 150 How I Raised It with Elizabeth Yin of Hustle Fund
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with entrepreneurs and VCs who have raised capital. This episode is with Elizabeth Yin who runs Hustle Fund (www.hustlefund.vc)a San Francisco based venture capital fund that invests in seed and pre-seed startups.
In this episode, Elizabeth talks about the opportunity for pre-seed investing, how she assesses startups at the earliest stages when they are pre-revenue and pre-traction, how she used her personal network + events to raise her first VC fund, how she was able to access "baller" investors, why raising fund #2 is harder than #1, tips for building momentum to finish the raise, and much more.
This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2.2 Billion since 2016. Create a free account at www.foundersuite.com.

Apr 28, 2020 • 44min
Ep. 149 How I Raised It With Christine Outram Of Everydae
Produced by Foundersuite.com, "How I Raised It" goes behind the scenes with startup founders who have raised capital. This episode is with Christine Outram of Everydae.com, an online digital tutoring platform.
In this episode, Christine talks about how and why the company decided to launch a crowdfunding campaign, how she leverages social media, blog guest spots, and email drips to drive backers, how they did a "thunderclap" to amplify social channels, some of the advantages and challenges of working with thousands of backers, typical terms of a CF deal, and much more.
The Company is in the process of raising over $700,000 on Wefunder.com. To see the campaign, visit https://wefunder.com/everydae
This series is produced by Foundersuite, makers of software to raise capital and manage investor relations. Foundersuite's customers have raised over $2 Billion since 2016.
Create a free account at www.foundersuite.com.