
The WP Minute+
For long-form interviews, news, and commentary about the WordPress ecosystem. This is the companion show to The WP Minute, your favorite 5-minutes of WordPress news every week.
Latest episodes

Sep 13, 2024 • 17min
Mid-term Goals for WordPress with Josepha Haden Chomphosy
Special kind of episode today! I'm sharing a segment from the recent Media Corps mid-term goal updates from Josepha Haden Chomphosy. You can watch the full recording on YouTube, so you can get a feel for what the Media Corps team does and listen to all of the Q&A segment from other attendees. Sadly I missed this one, but intend to be on the next one! Will I see you at WordCamp? Tweet at me if you're going @mattmedeiros
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Sep 11, 2024 • 43min
WordPress says NO
Mark Szymanski, an expert in WordPress development, dives into the recent uproar over WordPress.com's content models experiment. He reveals how this promising feature crumbled, sparking discussions on the implications for both WordPress.com and WordPress.org. The conversation highlights the ongoing struggle between open-source values and commercial interests. Mark emphasizes the importance of clear communication to manage community expectations and reflects on the balance needed between innovation and user experience. Is there hope for a revival of these features?

Sep 3, 2024 • 1h 26min
Can Marketing Save WordPress?
Mark Szymanski, a key figure in discussions about WordPress, dives into the platform's current challenges and growth trajectory. They explore the need for renewed community engagement as WordPress faces stagnation, particularly in light of competition from platforms like Wix and Squarespace. Highlighting the complexities of marketing amidst these challenges, they discuss potential collaborative initiatives to unify the diverse WordPress audience. The importance of content creators and innovative marketing strategies is emphasized in the quest to revitalize WordPress's presence.

Aug 26, 2024 • 42min
Inside Automattic Special Projects w/ Derek Hanson
In this episode of WP Minute+, I sat down with Derek Hanson, a Technical Account Manager at Automattic and emerging WordPress content creator. We explored his role within Automattic's Special Projects team, the current state of WordPress, and his personal journey into content creation.Our conversation started with insights into Automattic's approach to content creation. Derek clarified that while there's no official internal initiative, there's a general ethos of sharing work openly and contributing to WordPress. This led us to discuss the unique position Automattic holds in the WordPress ecosystem and the challenges of balancing open-source ideals with commercial interests.Derek provided fascinating insights into his work with Automattic's Special Projects team, detailing how they partner with "Friends of Automattic" to build and launch websites. Derek highlighted his content creation journey, his background in teaching, and his vision for creating content that focuses on website strategy rather than just technical how-tos. This led to a broader conversation about the essence of WordPress as a publishing platform and the potential for it to combat the challenges posed by social media and proprietary platforms.Key Takeaways for WordPress Professionals:Automattic employees are encouraged to share their work openly, contributing to WordPress improvement.The Special Projects team at Automattic works on custom solutions, providing valuable feedback to product teams.There's an ongoing effort to balance WordPress core functionality with opportunities for third-party innovation.The future of WordPress themes may lie in offering unique patterns and designs rather than complete site structures.There's a growing need for a streamlined, purpose-specific admin experience in WordPress.ActivityPub integration is seen as a potential game-changer for content ownership and distribution.The WordPress community continues to grapple with the balance between frequent updates and user stability.Important URLs mentioned:DerekHanson.blogAutomattic Special Projectsthewpminute.com/subscribeChapter Titles with Timestamps:[00:00:00] Introduction and Automattic's Approach to Content Creation[00:05:30] Inside the Special Projects Team at Automattic[00:12:45] The Data Liberation Project and Migration Challenges[00:18:20] WordPress Philosophy and Community Perceptions[00:25:00] Derek's Vision for Content Creation[00:32:15] WordPress as a Publishing Platform vs. Website Builder[00:40:30] The Future of WordPress Themes and Admin Experience[00:48:00] Closing Thoughts and Derek's Upcoming Projects
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Aug 20, 2024 • 1h 29min
The WordPress Paradox: Open Source vs. Commercial Interests
Mark Szymanski, a WordPress community expert, shares insights on the delicate balance between WordPress's open-source philosophy and commercial interests. He discusses the importance of collaboration, recent initiatives to engage content creators, and challenges faced in maintaining transparency. Their conversation dives into WordPress's evolving mission, the impact of page builders, and the dual legacy of democratization versus financial sustainability. Szymanski emphasizes WordPress's role in enabling individual expression while addressing the complexities of adapting to a changing digital landscape.

Aug 13, 2024 • 1h 5min
Becoming a WordPress content creator
In this episode of WP Minute+, I sat down with Mark Szymanski, a rising WordPress content creator, to discuss the challenges and opportunities in WordPress content creation. We explored the changing landscape of the WordPress community, content strategies, and the various ways creators can monetize their work.Our conversation kicked off with a reflection on the saturated WordPress content space. As someone who's been creating WordPress content for over a decade, I shared my perspective on how the influx of new creators has made it more challenging to retain audience attention. Mark, with his fresher perspective, offered insights into how he's navigating this competitive landscape.Mark emphasized the value of personal branding and connecting with audiences on a human level. This resonated with me, as I've always believed in the power of genuine connections in the WordPress community. We also discussed the various content formats and how creators need to find what works best for them, whether it's video, podcasting, or written content.One of the most interesting parts of our discussion was about monetization strategies. We explored different avenues like sponsorships, affiliate marketing, courses, and memberships. I shared my experiences with these various models, including the challenges of running a membership community. Mark brought up some interesting points about the importance of packaging offerings for potential sponsors, which is something I believe many creators overlook.Towards the end of our chat, we touched on the struggles of indie product makers in WordPress. We both agreed that building relationships with content creators can be a valuable strategy for those who struggle with marketing their products. It was refreshing to hear Mark's empathetic take on this, as he understood the challenges faced by developers who may not have strong marketing skills.Key Takeaways for WordPress Professionals:Authenticity and personal branding are crucial in standing out in the saturated WordPress content space.Diversifying content across multiple channels (video, audio, written) can help reach a broader audience.Monetization strategies should be varied and may include sponsorships, affiliates, courses, and memberships.Building relationships with content creators can be an effective marketing strategy for indie product makers.Consistency and persistence are key in content creation, with most creators seeing significant results after at least a year.Repurposing content and cross-promoting appearances can maximize the impact of collaborations.Understanding your audience and tailoring your content to their needs is essential for growth.Important URLs mentioned:mjs.bio (Mark Szymanski's links)thewpminute.comthewpminute.com/subscribethewpminute.com/supportChapter Titles with Timestamps:[00:00:00] Introduction and WordPress Content Landscape[00:15:00] Authenticity and Personal Branding in Content Creation[00:30:00] Monetization Strategies for WordPress Content Creators[00:45:00] Challenges of Running Membership Communities[00:60:00] Marketing Strategies for Indie WordPress Product Makers[01:15:00] The Importance of Relationship Building in WordPress[01:30:00] Future Trends in WordPress Content Creation[01:45:00] Closing Thoughts and Where to Find Mark Szymanski
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Aug 5, 2024 • 43min
Protecting Content Creators from Corporate Overlords
In this episode of WP Minute+, I had the pleasure of sitting down with Doc Pop, a veteran content creator and WordPress enthusiast. Our conversation spanned Doc's impressive 16-year journey in digital content creation, from his early days making zines to becoming a prominent figure in the WordPress community.We dove deep into the world of open-source technologies, focusing on WordPress and its impact on the internet. Doc's insights on the challenges and opportunities in open-source projects were enlightening, especially his thoughts on balancing user experience with advanced features.The highlight of our conversation was Doc's excitement about the Fediverse and ActivityPub. His recent project, the Fediverse Files for WordPress.com, aims to educate people about the potential of a more interconnected and open web. We also touched on the importance of RSS and other open protocols, with Doc sharing his views on the cyclical nature of web technologies. His optimism for new open standards, balanced with concerns about big tech dominance, provided a nuanced perspective on the future of the internet.Overall, Doc's passion for open-source technologies and content creation are two areas aspiring content creators should consider in their own work. His unique insights into the past, present, and future of the web left me inspired and eager to see how these technologies will shape our digital landscape.Key Takeaways for WordPress Professionals:The evolution of content creation from zines to blogs to modern social mediaThe importance of creating content for passion rather than solely for metrics or monetizationThe challenges and opportunities of open-source projects like WordPress and the FediverseThe potential of ActivityPub and the Fediverse to create a more interconnected and open webThe role of RSS and open protocols in shaping the internetThe production process behind Doc's Fediverse Files series for WordPress.comThe future possibilities of the Fediverse beyond just social media alternatives⠀Important URLs mentioned:wordpress.com/fediverse - Doc's Fediverse Files projectdocpop.org/about - Doc's personal website and linkFollow Doc Pop on Mastodon⠀Chapter Titles with Timestamps:1 [00:00:00] Introduction and Doc's Content Creation History2 [00:03:00] Evolution of Content Creation and Social Media3 [00:09:00] WordPress, Open Source, and User Experience4 [00:15:00] The Importance of Open Web and RSS5 [00:24:22] The Fediverse Project for WordPress.com6 [00:31:24] ActivityPub Plugin and WordPress Integration7 [00:37:34] Behind the Scenes of Fediverse Files Production8 [00:41:25] Closing Thoughts and Contact Information
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Jul 30, 2024 • 26min
WordPress is Thriving in Nigeria w/ Emmanuel Eluwa
In this episode of WP Minute+, host Matt Medeiros interviews Emmanuel, a WordPress agency owner and community organizer from Port Harcourt, Nigeria.My conversation with Emmanuel was truly enlightening and left me feeling optimistic about the state of WordPress in Nigeria. It was refreshing to hear how WordPress is thriving in his part of the world, powering an impressive 65% of websites in the country.I was particularly impressed by the vibrant WordPress community Emmanuel described in Port Harcourt. The mix of students and professionals, ranging from 17 to 40 years old, actively participating in meetups and events speaks volumes about the platform's appeal across generations.Emmanuel's insights into running a WordPress agency in Nigeria were fascinating. Despite the competitive landscape, it's clear that there's a strong demand for WordPress services.The upcoming first WordCamp in Port Harcourt is an exciting development, and it's great to see the WordPress community growing and organizing larger events. This progress bodes well for the future of WordPress in the region.Key Takeaways for WordPress Professionals:The WordPress ecosystem in Nigeria is competitive but thriving, with WordPress powering about 65% of websites in the country.Word-of-mouth and referrals play a crucial role in acquiring clients for WordPress agencies in Nigeria.The WordPress community in Nigeria is growing, with a mix of students and professionals aged 17-40 participating in meetups.Open source aspects of WordPress are less important to end-users in Nigeria, but the community values the ability to customize and learn from the platform.Elementor is popular for client projects due to its customization capabilities, but there's interest in Gutenberg's evolving features.WordPress events, including meetups and hackathons, are gaining traction in Nigeria, with plans for the first WordCamp in Port Harcourt.Blogging is still relevant in Nigeria, especially in the entertainment sector, but faces competition from social media platforms.Important URLs mentioned:Brelathewpminute.com/subscribeChapter Titles with Timestamps:[00:00:00] Introduction and Recent WordPress Hackathon[00:02:00] WordPress Business Landscape in Nigeria[00:06:00] WordPress Usability and Client Onboarding[00:09:33] Elementor vs. Gutenberg: Feature Comparisons[00:13:42] Open Source Significance in the Nigerian Market[00:16:16] WordPress User Demographics in Nigeria[00:18:28] WordPress Meetups and Events in Port Harcourt[00:22:01] Blogging Trends and WordPress Adoption[00:24:07] Future Plans: First WordCamp in Port Harcourt
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Jul 25, 2024 • 1h 24min
Discussing WordPress Frustrations
In this livestream recording of our impromptu "emergency" episode, host Matt Medeiros and guest Mark Szymanski dive into recent discussions and frustrations within the WordPress community. The conversation was sparked by a live stream hosted by Paul Charlton, also featuring several prominent WordPress content creators.The episode provides an in-depth look at the complexities of WordPress development, community dynamics, and the challenges faced by both users and contributors. Matt and Mark explore various aspects of WordPress governance, the role of Automattic, and the importance of understanding the open-source nature of the project. They also discuss the responsibilities of content creators in the WordPress ecosystem and the need for better communication between different stakeholders.Key Takeaways for WordPress Professionals:1 The ongoing debate between open source and ownership in WordPress2 The complexity of Automattic's role in WordPress development3 Challenges in contributing to WordPress and understanding the decision-making process4 The nuances of WordPress's leadership structure and the concept of "benevolent dictatorship"5 The importance of understanding GitHub, Trac, and other development tools used in WordPress6 The balance between criticism and constructive feedback in the WordPress ecosystem7 The need for better communication and transparency in WordPress development8 The challenges of implementing user suggestions and feature requests9 The role of content creators and influencers in the WordPress communityImportant URLs mentioned:WP Minute YoutubePaul Charlton's live stream (moved to Web Squadron channel) WordPress.org/data-liberationCore.trac.wordpress.orgGithub.com/WordPress/gutenbergChapter Titles with Timestamps:[00:00:00] Introduction and Context[00:05:23] Open Source vs. Ownership Discussion[00:15:39] Automattic's Role and Contributions[00:27:46] Understanding Gutenberg and Decision Making[00:42:39] Core Contributors and Leadership[00:54:05] Navigating Open Source Contributions[01:05:00] The Data Liberation Project[01:20:21] Final Thoughts and Call to Action
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Jul 18, 2024 • 55min
Burnout in Entrepreneurship
In this episode of WP Minute+, host Matt Medeiros sits down with Cory Miller, founder of iThemes and current owner of Post Status. Cory shares insights about his new role at A2 Hosting, the challenges of burnout in the WordPress ecosystem, and how Post Status continues to operate without his day-to-day involvement.This episode provides valuable insights for WordPress professionals on navigating career transitions, managing burnout, and contributing to the WordPress ecosystem. Cory’s experience as both an entrepreneur and now an employee at a hosting company offers a unique perspective on the challenges and opportunities within the WordPress community.Key Takeaways for WordPress Professionals:The importance of recognizing and addressing burnout in entrepreneurshipTransitioning from being a full-time entrepreneur to working for a companyThe challenges of running community-focused businesses in the WordPress ecosystemThe value of in-person events like WordCamps for community buildingThe need for sustainable funding models for WordPress media and eventsThe importance of detaching personal identity from business rolesRecognizing the changing demographics of WordPress users and community membersThe balance between taking from and giving back to the WordPress ecosystemImportant URLs mentioned:A2 HostingPost StatusiThemesCory on XChapter Titles with Timestamps:[00:00:00] Introduction and Cory’s WordPress Background[00:04:00] WordCamp Canada and Community Building[00:12:00] Cory’s Experience with Burnout[00:23:51] Transitioning from Entrepreneur to Employee[00:29:00] Cory’s Role at A2 Hosting[00:38:00] Hosting Companies’ Role in the WordPress Ecosystem[00:43:00] The Future of Post Status[00:46:00] Changing Demographics in the WordPress Community[00:49:00] Giving Back to WordPress
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