MarTech Podcast ™ // Marketing + Technology = Business Growth

Today, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth. Show NotesConnect With: Brandon Redlinger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Dr. Nick Hobson, chief scientist at Emotive Technologies, continues the conversation with Ben about the science behind consumer behavior. It’s important for marketers to understand the emotional blend of their customers. Can you use data to understand someone’s mental state? Ben and Dr. Nick discuss the science of measuring audience engagement. Show NotesConnect With: Dr. Nick Hobson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben chats with Dr. Nick Hobson, chief scientist at Emotive Technologies about the science behind consumer behavior. There is so much that happens behind the scenes before a customer decides whether or not to patronize your business. What is it that informs your consumer behavior? Today, Ben talks with Dr. Nick about what attitudes drive your consumer behavior. Show NotesConnect With: Dr. Nick Hobson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. Just five years ago, many sales were being made through the DMs on social media. However, the landscape has drastically changed, and making sales through social media requires a less aggressive approach and more of the brand’s personality to make a connection with consumers. Today, Hanna discusses feminine social media posts that inspire sales. Show NotesConnect With: Hanna Hermanson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. When a client is struggling to convert customers after engaging in a plethora of marketing activities, it often boils down to their marketing being out of alignment with their personality. To be effective, it’s incredibly important to look inward and determine how you are most magnetic, then align those strengths to your marketing strategies. Today, Hanna discusses the four steps to set up a feminine funnel. Show NotesConnect With: Hanna Hermanson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hanna Hermanson, CEO of Done for You Marketing, talks about the evolution of feminine marketing. Marketing and sales are constantly evolving in connection with consumer behaviors and trends. Today’s consumer no longer wants to just be sold something, they want to do their own research and make the choice to opt in or out on their own terms. Today, Hanna discusses the new marketing era and why it's feminine. Show NotesConnect With: Hanna Hermanson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben talks with Matt Gillis, CEO of Clean.io about advertising challenges and abuse. What does malvertising look like today and how has Covid affected it? Matt and Ben discuss in detail the relative increase in malvertising since the online traffic surge that came with the pandemic. Matt discloses how Clean.io prevents malvertising in real time. Show NotesConnect With: Matt Gillis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Matt Gillis, CEO of Clean.io talks with Ben about advertising malpractice and how it affects your revenue. Bad advertising practices can even limit or block your flow of subscribers. How can you protect your business? Ben and Matt discuss how malvertising works and what Clean.io does to prevent it. Show NotesConnect With: Matt Gillis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, CEO and Co-Founder at eWebinar discusses the future of webinar marketing. While webinars are an effective way to connect with prospects and today’s self-service buyer, it’s impossible to do live webinars all the time. eWebinar’s solution to this issue is its platform that enables you to upload videos and add a layer of interaction that turns that video into a webinar. Today, Melissa talks about how you can create great self-service content. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Kwan, CEO and Co-Founder at eWebinar, discusses the future of webinar marketing. Webinars are a great way to reach out to prospects and customers in different geographical locations at the same time. However, scaling them is difficult and that’s why eWebinar was built to turn pre-recorded videos into interactive webinars. Today, Melissa talks about why the future of webinars is asynchronous. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.