MarTech Podcast ™ // Marketing + Technology = Business Growth

Melissa Kwan, Co-Founder and CEO at eWebinar, talks about startup marketing. Before data restrictions and privacy concerns, startup marketing typically involved investing in Facebook ads to drive brand awareness and gain customer insights. Now that Facebook has started to prioritize privacy, building a personal brand to launch a product has become the go-to strategy for smart marketers. Today, Melissa discusses why startup marketing isn't what it used to be. Show NotesConnect With: Melissa Kwan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COVID, now that the restrictions have eased, customers are returning to retail stores. As a result, businesses need to unify their eCommerce and retail data to gain a complete understanding of their customer behavior and maximize their marketing efforts. Today, Ross discusses unifying eCommerce and retail data. Show NotesConnect With: Ross Andrew Paquette: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, the economy is facing a decline despite the previous success experienced by eCommerce companies. In response, eCommerce companies must adapt their strategies to not only maintain their current success but also to continue growing and thriving in an ever-changing economic landscape. Today, Ross discusses optimizing in a changing economy. Show NotesConnect With: Ross Andrew Paquette: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Co-Founder and CEO at Vociodia, Brain Podolak, wraps up discussions on innovative forms of communicating with prospects and customers. Numerous studies suggest that AI-driven customer service interactions are gaining traction with customers. However, many consumers have been left feeling misunderstood and frustrated. Today, Brian talks about leveraging AI with authenticity. Show NotesConnect With: Brian Podolak: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vocodia CEO and Co-Founder, Brian Podolak continues discussions about innovative forms of communicating with prospects and customers. In addition to customer support, AI is helping marketing teams to collect more customer data. Now, companies are using AI to boost revenue generation. Today Brian looks into how AI is disrupting traditional sales teams. Show NotesConnect With: Brian Podolak: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Podolak, Vocodia CEO and Co-Founder, talks about innovative forms of communicating with your prospects and customers. From IVRs to call-routing systems, call centers have been taking advantage of advanced technology for decades. With increasing customer expectations and staffing issues, they’re once again turning to technology for solutions. Today, Brian discusses the conversational AI revolution for call centers. Show NotesConnect With: Brian Podolak: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. The martech community has been buzzing about the shift from sales-led operations to product-led growth. But we're now seeing a move towards a hybrid model that combines the best of both worlds, and Hightouch is leading the charge in this arena. Today, Brian discusses usage-based pricing and product-led growth. Show NotesConnect With: Brian Kotlyar: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Kotlyar, Head of Marketing and Growth at Hightouch, talks about innovations in a popular class of martech tools. As businesses mature, their needs become more complex, and the value of data collection and accessibility increases. Eventually, businesses need to access and manipulate their data beyond what existing tools offer, and this is where having a data warehouse and reverse ETL tools become advantageous. Today, Brian discusses why you can buy every marketing tool imaginable. Show NotesConnect With: Brian Kotlyar: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. As email clutter becomes a growing concern for many individuals, marketers are facing the challenge of getting their messages seen in a crowded inbox. While email has traditionally been a cost-effective communication channel, tools like Gated are disrupting this model by requiring marketers to pay for user attention and access to their inboxes. Today, Andy discusses the impact of gated email. Show NotesConnect With: Andy Mowat: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. The mentality of most people today is to ignore bad emails and move on with their day. This is making it increasingly difficult to grab their attention through cold email marketing. Today, Andy discusses how reaching your audience is evolving. Show NotesConnect With: Andy Mowat: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.