MarTech Podcast ™ // Marketing + Technology = Business Growth

Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supply chains were in shambles, and prices increased as a consequence. Now, we’re starting to see a shift in demand, and, with purchase behavior being ‘up for grabs’ with shoppers, the data the Fetch Index Price provides is crucial for brands looking to grab market share and change buyer behavior long-term. Today, Birk discusses creating the Fetch Price index. Show NotesConnect With:Birk Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. Loyalty and rewards programs can be incredibly powerful for brands and help them to build long-term relationships with consumers. Furthermore, the data these programs produce enables brands to create long-term value for consumers and long-term revenue generation for the brands. Today, Birk discusses loyalty and reward program creation. Show NotesConnect With:Birk Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Blake Van Leer, EVP and General Manager at Proto AI, talks about how artificial intelligence is helping evolve the eCommerce industry. Despite the widespread adoption of AI throughout several industries, the majority of eCommerce companies have not fully embraced it. However, the future seems to hold a different picture, with AI becoming an integral part of standard technology stacks for both online and brick-and-mortar businesses. Today, Blake discusses the next generation of AI for eCommerce.  Show NotesConnect With:Blake Van Leer: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock the power of community as a growth engine for businesses. Show NotesConnect With:Jake Randall: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transformed how buyers make decisions, with a growing emphasis on self-direction and online research. As a result, the traditional approach of pushing sales messages must be replaced with a focus on meeting customers where they are and adding value at the right time. Today, Jake discusses navigating the influencer-led B2B buyer’s journey. Show NotesConnect With:Jake Randall: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Modern marketing is really a mix of art and science. It has to go beyond just a logo and color palette. In order to capture your target audience’s attention and convert it into revenue, your brand must establish an emotional connection with customers. Today, Arti discusses branding beyond your logo. Show NotesConnect With:Arti Sharma: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Contrary to popular belief, blog posts are not dead. Blog posts written just for the purpose of search optimization are dead and they’re certainly not going to drive audience engagement or conversions. Today, Arti discusses the future of content marketing. Show NotesConnect With:Arti Sharma: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Arti Sharma, Founder of Measure Marketing Results Inc, talks about how you can generate more leads with inbound marketing. Content marketing plays a crucial role in inbound marketing strategies, but it isn’t enough to build any type of content and publish it. You must consistently be building high-quality content and, in order to do that, you must understand who your customers are and how they want to consume content at each stage of the buying journey. Today, Arti discusses inbound marketing's approach to lead generation. Show NotesConnect With:Arti Sharma: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years  Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. From chatbots and virtual assistants to content generation, AI has revolutionized how businesses understand and interact with their customers. Moreover, AI is enabling businesses to personalize marketing efforts at a granular level, tailoring interactions based on each person's unique preferences and behaviors. Today, Paul discusses how AI is disrupting life cycle marketing. Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.