MarTech Podcast ™ // Marketing + Technology = Business Growth

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's martech news. Identifying the innovators in the martech industry who are driving advancements and shaping its future remains a challenge despite there being over 11,000 companies. The recently launched TMW100 awards is aiming to change that by ranking the top 100 innovators in the martech industry. Today, Juan discusses his launch of the TMW100 awards. Show NotesConnect With: Juan Mendoza: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. After bringing programmatic advertising in-house, Bayer was able to save $10 million on advertising. However, for smaller players with less budget and resources, could in-housing programmatic advertising provide the same benefits? Today, Sergey discusses programmatic ad in-housing’s benefits and drawbacks. Show NotesConnect With: Sergey Shchelkov: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. Video and audio ads are gaining popularity due to social video advertising growth and increased interest in TikTok and Instagram stories. But, when it comes to buying your own media, how do you determine what are the best-performing ad formats? Today, Sergey discusses the best-performing ad formats for programmatic. Show NotesConnect With: Sergey Shchelkov: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very short window of time to capture our target audience’s attention. Unfortunately, one of the big mistakes we make when sending out newsletters is forgetting to tell people how to become a customer. Today, Emily talks about how you can improve your newsletter conversions. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most important channels for brands to excel at as it keeps you in front of your customers. Yet, many brands try to take shortcuts to grow their email list quickly but end up wasting time on leads that aren’t the most qualified for their offering. Today, Emily talks about building a quality email list. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech industry and digital marketing, email marketing has changed tremendously over the years. It’s evolved to the point where marketers can deliver targeted messages to audiences while maximizing conversions by reaching out to people at the right time. Today, Emily talks about understanding email marketing strategies. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. In today's interconnected world, consumers value the opinions and experiences of others more than ever before. Online communities provide a platform where like-minded individuals can come together, and share their thoughts, reviews, and recommendations about products and services. Today, Sebastian discusses why retail requires entertaining communities. Show NotesConnect With: Sebastian Hamann: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. AI is revolutionizing the world of eCommerce by injecting excitement and innovation into the shopping experience. In addition to the benefits for consumers, AI is helping eCommerce owners be more efficient and enabling them to provide more personalized shopping experiences to their customers. Today, Sebastian discusses the AI industrial revolution of eCommerce. Show NotesConnect With: Sebastian Hamann: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. There’s a growing demand for personalized customer experiences on eCommerce websites. But, are you collecting enough zero data to understand your customers and provide those personalized experiences across all your channels? Today, Ian discusses new customer engagement industry benchmarks. Show NotesConnect With: Ian Macleod: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ian Macleod, Chief Marketing Officer at SALESmanago, talks about the future of AI in marketing for eCommerce companies. AI is providing marketers with valuable tools and insights to streamline processes and improve content creation. As AI technology continues to advance, it holds the potential to further transform marketing by enabling even more sophisticated automation, personalization, and data-driven decision-making. Today, Ian discusses where AI is taking marketing. Show NotesConnect With: Ian Macleod: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.