MarTech Podcast ™ // Marketing + Technology = Business Growth

Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. Lean AI is a methodology commonly used in startups to optimize their use of data and AI technologies to achieve business goals with limited resources. This approach helps startups to maximize their ROI and increase their chances of success in a competitive market. Today, Lomit discusses the rise of Lean AI. Show NotesConnect With:Lomit Patel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. When marketing to minors, several things have to be taken into consideration such as data collection, use, and storage. Unlike other companies, Tynker is determined to be COPPA compliant and doesn’t track or sell the data of minors for monetization purposes. Today, Lomit discusses the do’s and don’ts of marketing to children. Show NotesConnect With:Lomit Patel: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. Research suggests that the best time for email marketing is 10 AM, but it's essential to consider your target audience's habits and schedule to determine the most effective time for them to receive your email. For instance, busy moms or night shift workers may not be checking their inboxes at 10 AM. Today, Kate discusses why email at 10 AM is bullshit. Show NotesConnect With: Kate Adams: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person events, and in-store shopping were brought to a standstill, and marketers had to make up for that revenue shortfall with email marketing. However, just sending a million emails for the sake of it can harm your email deliverability and business in the long run. Today, Kate discusses the wild west of email marketing. Show NotesConnect With: Kate Adams: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aytekin Tank, Founder and CEO of JotForm, explores automation and martech tools. When faced with challenges, it's essential to understand the underlying issues causing them. The key to automation and effective problem-solving lies in using technology to identify the fundamental causes of issues, and then creating systematic solutions to prevent their recurrence. Today, Aytekin discusses using martech tools for deep thought work.  Show NotesConnect With: Aytekin Tank: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aytekin Tank, Founder and CEO of Jotform, explores automation and martech tools. By automating routine tasks, marketers can allocate more of their time and cognitive resources to the most important things. However, marketers must first determine which tasks they should be spending time on vs. the tasks they shouldn’t. Today, Aytekin discusses the process of automating your busy work. Show NotesConnect With: Aytekin Tank: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. Having a strategy behind your sales funnel is crucial to ensure that your marketing efforts are effective and efficient. However, many companies don't have a sales funnel in place, which means they are missing out on opportunities to generate leads, nurture prospects, and convert them into customers. Today, Jordan discusses automating the four funnel archetypes. Show NotesConnect With: Jordan Mederich: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. No matter how convincing your pitch may be, it's likely that you'll encounter objections at some point. But rather than seeing objections as roadblocks to the sale, skilled salespeople view them as opportunities to further understand the prospect's needs and ultimately close the deal. Today, Jordan discusses conversational tactics to eliminate sales objections. Show NotesConnect With: Jordan Mederich: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Mederich, Founder of DropFunnels, talks about automating your marketing funnels. In the game of business, you know you have a great offer when you feel almost foolish for pricing it so low. Meanwhile, your potential customers are thinking they'd be crazy not to take advantage of it. Today, Jordan discusses the perfect offer formula. Show NotesConnect With: Jordan Mederich: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Bernard, CMO of Vendavo, explores strategies for improving your margins. Luxury brands like Louis Vuitton can command premium prices due to their exclusivity and status. In contrast, a wire manufacturer deals with a commodity where pricing is competitive. When setting prices for your product or service, it's crucial to assess its perceived value in the eyes of customers and align it with their willingness to pay. Today, Mike discusses whether your product is priced correctly or not.  Show NotesConnect With:Mike Bernard: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.