MarTech Podcast ™ // Marketing + Technology = Business Growth

Stephan Beringer, CEO of Mirriad, explores how in-content advertising has emerged as a powerful tool for reaching engaged audiences. In-content advertising has risen in popularity because it overcomes the drawbacks of traditional interruptive ads, which frequently result in ad fatigue and reduced viewer engagement. It achieves this by seamlessly integrating brands into content and increasing relevance, making it a more effective means of connecting with audiences. Today, Stephan discusses in-content advertising in streaming.Show NotesConnect With:Stephan Beringer: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. The first 60 days as a Chief Marketing Officer (CMO) set the tone for leadership and strategy. Without a well-thought-out plan, a CMO risks inefficiency, and missed opportunities, and may struggle to establish clear priorities, align the team, and make meaningful progress toward strategic goals. Today, Karen discusses the first 60 days of a CMO. Show NotesConnect With:Karen Budell: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we've focused on customer acquisition at the cost of our existing customer base. Yet, collaboration between marketing and customer success presents an opportunity to retain customers and maximize their lifetime value, fostering growth from within our existing customer pool. Today, Karen discusses why Chief Customer Officers sit next to CMOs. Show NotesConnect With:Karen Budell: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. In the early 2000s, platforms like Flickr, YouTube, and Vimeo were in their infancy, and the concept of user-generated content was just taking shape. Fast forward to today and the hesitations of the past have given way to a market that is not only ready for the creator economy but embraces it. Today, Analisa discusses finding authenticity in the creator economy. Show NotesConnect With:Analisa Goodin: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. AI-generated content faces challenges in advertising due to both unclear copyright laws and its inability to convey authentic human emotion. Alternatively, content licensing allows marketers to use content created by real people, enabling scale at the speed of culture. Today, Analisa discusses AI's impact on content licensing. Show NotesConnect With:Analisa Goodin: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence of people buying followers or using bots. Fortunately, AI can detect potential fraud within influencer metrics, such as fake followers or inflated engagement rates, helping brands avoid collaborations with influencers who may not deliver genuine results. Today, Ismael discusses artificial intelligence's role in finding the right influencers. Show NotesConnect With:Ismael El-Qudsi: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering brands to identify the ideal influencers and enhance campaigns through extensive data analysis. However, the current level of AI's capabilities raises concerns about its readiness to autonomously manage influencer marketing campaigns. Today, Ismael discusses whether AI is the next frontier of influencer marketing. Show NotesConnect With:Ismael El-Qudsi: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. As we proceed toward a future where our marketing emails are thoroughly automated by AI, data cleanliness must be a top priority. Ultimately, feeding large language models inaccurate data can lead to misinformed decision-making, reduced personalization, and diminished effectiveness in reaching and engaging the target audience. Today, Brian discusses database architecture for future AI. Show NotesConnect With:Brian McKenna: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. From optimizing send times to product feed recommendations based on subscriber data, AI is already an integral part of our email marketing efforts. However, the spotlight is on GPT tools, promising an automated content delivery system where AI can scale delivering the right content to the right subscriber at the right time. Today, Brian discusses leveraging AI in email tools. Show NotesConnect With:Brian McKenna: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to pay off when the platform is the one grading its performance, this prevents marketers from holistically evaluating their advertising efforts to make strategic investments.Today, Chris discusses navigating today's marketing measurement challenges  Show NotesConnect With:Chris Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.