MarTech Podcast ™ // Marketing + Technology = Business Growth

Colin Levy, Director of Legal and Evangelist at Malbek, explores legal tech and artificial intelligence. The role of marketers has evolved from being creative to incorporating data and technology. Now, we're closely integrating with cross-functional teams, using tools and technology to understand and mitigate risks in our ad campaigns, legal processes, and more. Today, Colin discusses unraveling the legal tech ecosystem. Show NotesConnect With: Colin Levy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO Georgios Grigoriadis from Baresquare delves into the realm of AI and data analytics within the customer journey. Discover how leveraging AI tools can enhance personalization and create a seamless customer experience. Gain insights on practical applications of AI data analytics to improve marketing strategies and customer segmentation. Explore the future of AI and data analytics in customer journey analysis with Georgios Grigoriadis.Connect With: Georgios Grigoriadis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO Georgios Grigoriadis from Baresquare, a tech startup specializing in proactive, AI-powered data analytics, delves into the role of AI in marketing. Discover how AI helps marketers understand customer behaviors and preferences, enabling data-driven decisions. Learn practical examples of applying AI data analytics to enhance marketing performance and customer targeting. Join Georgios as he explores the world of AI data analytics for marketers in this insightful episode.Connect With: Georgios Grigoriadis: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recent patterns in the marketing space has called for a review of the role of modern content suits in the creative process. In today’s episode, Dean delves into how the romantic lie of creativity, the concept of externalization, the 85% mark, and the element of chaos in creativity intertwine in the relationship between creativity & modern content suites.Connect With: Deane Barker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deane Barker, Global Director of Content Management at Optimizely, explores The impact of AI on personalized content delivery. Is AI going to take away our ability to create content? That is the big question. In today’s episode, Deane delves into how generative AI and AI for pattern recognition can optimize content generation for marketers. Connect With: Deane Barker: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with it comes the challenge of retaining that genuine, human touch. How do you automate your processes while preserving the authenticity that resonates with your audience? Today, Luis discusses how to align automation and authenticity. Show NotesConnect With: Luis Baez: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is the marketer's social platform. Show NotesConnect With: Luis Baez: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are often seeking ways to minimize cost, and building a high performance landing page without a dev team is one of such ways. In today’s episode, Alex discusses how Unbounce is helping marketers build landing pages without a developer.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you’re bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today’s episode, Alex discusses the resurgence of A/B testing.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.