MarTech Podcast ™ // Marketing + Technology = Business Growth

President and Founder of Beutler Enterprises, Inc., William Beutler, delves into best practices for updating a Wikipedia page about yourself. Exploring the importance of enhancing online presence through accurate information on Wikipedia and creating engaging digital content, William shares insights on optimizing your brand's representation. Show NotesConnect With: William Beutler: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President William Beutler from Beutler Enterprises, Inc. delves into the requirements for establishing a Wikipedia page. He emphasizes the importance of accurate information and compelling digital content to enhance brand presence online. Show NotesConnect With: William Beutler: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and Director at iKwe, Jadis Tillery, shares insights on empowering growth for businesses seeking investments and driving digital transformation through strategic vision and technology. With over 25 years of experience in various marketing sectors, including Media, Luxury Retail, and B2B SaaS, Jadis specializes in tailoring strategies to meet industry-specific challenges. Notable achievements include generating $1M in a month through internal ambassador networks and leading pioneering initiatives in social media and live broadcasting.  Show NotesConnect With: Jadis Tillery: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and Director at iKwe, Jadis Tillery, shares her expertise in blending strategic vision with cutting-edge technology to drive digital transformation for businesses and marketing teams, creating next-generation customer experiences. With over 25 years of experience in B2C, D2T, and B2B marketing, Jadis specializes in empowering growth for Private Equity, Venture Capital, and companies seeking Series A and Series B investments. Her track record includes supporting over 100 businesses in transforming their sales and marketing strategies, making her a valuable resource for sustainable business growth. Show NotesConnect With: Jadis Tillery: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. The rise of omnichannel marketing has empowered businesses to connect with customers across various touchpoints. However, navigating the omnichannel landscape also presents unique challenges. Data fragmentation, privacy regulations, and the sheer volume of information to analyze can make it difficult to orchestrate effective campaigns. Today, Jason discusses how data is reshaping omnichannel marketing.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting companies to embrace an omnichannel messaging strategy. Ultimately, understanding how to leverage various channels strategically and orchestrate them for maximum impact is crucial. Today, Jason discusses how to navigate the challenges of the omnichannel landscape.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. Initially, the introduction of generative AI triggered a wave of adoption by companies, neglecting to define clear objectives. However, businesses are now exploring how generative AI can empower their marketing and advertising efforts, driving sales and revenue growth. Today, Rio discusses avoiding the AI swirl.Connect With: Rio Longacre: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rio Longacre, Managing Director of Advertising and Marketing Transformation at Slalom, delves into adtech, AI, and the future of marketing. With mounting privacy regulations and the deprecation of third-party cookies, more companies are venturing into the ads business. While it is now easier to enter the space, building and running a successful ad network involves complexities such as balancing ad revenue with core business and creating demand. Today, Rio discusses whether every company is now an ad tech company.Connect With: Rio Longacre: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cofounder and CEO / President of Zappi, Steve Phillips and Ryan Barry, discuss strategies for dealing with inaccessible company data. They delve into the importance of leveraging consumer insights to enhance advertising and product ideas, emphasizing the need for faster and more affordable solutions in the creation process. Zappi, a company working with global enterprises like PepsiCo and McDonald’s, focuses on integrating consumer insights at every stage of product development.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDonald’s, and Heineken® enhance their advertising and product strategies. Join Steve and Ryan as they share their expertise in leveraging consumer insights to drive business success. Show NotesConnect With: Steve Phillips and Ryan Barry: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.