MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jan 27, 2021 • 17min
Why Senior management can't measure online performance -- John Readman // BOSCO
What are the metrics that matter and insightful thoughts on multi-touch attribution are just a couple of things that Ben and John discuss in this episode on what senior management struggle to measure online performance. Show NotesConnect With:John Readman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 26, 2021 • 18min
How to drive awareness with marketers -- Dan McGaw // McGaw.io
The middle of the funnel is where a lot of people get screwed because there’s not enough focus on the right content at the right time. That’s one of the key takeaways we learned in this episode as we speak with Dan. We also talked about modifying strategies for demand generation and the distinct features of marketers as target markets. Show NotesConnect With:Dan McGaw: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 25, 2021 • 20min
How to make your funnel convert higher in 24 hours -- Dan McGaw // McGaw.io
“Build customer development by asking non-leading questions.” That’s one of the key takeaways in this second episode with Dan. We also talked about how you can drive efficiencies really quickly, how to place the value prop so that it sticks, and a few more tips on how you can optimize your funnel. Show NotesConnect With:Dan McGaw: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 24, 2021 • 19min
How to Setup a CRM so You Actually Use It -- Craig Klein // SalesNexus
We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. To wrap up our conversation today, Craig tells us how you can set up a CRM so your marketing and sales teams will actually use it. Show NotesConnect With: Craig Klein: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 23, 2021 • 22min
Why SMB’s Need a CRM Solution to Service -- Craig Klein // SalesNexus
In this episode we discuss how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. In part 1 of our conversation, Craig tells us why SMBs need a CRM solution to survive. Show NotesConnect With:Craig Klein: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 22, 2021 • 13min
Growing your martech business in the APAC region -- Azadeh Williams // AZK Media
In our first episode with Azadeh, we talked about the differences in the Martech business across different continents, the ways to generate early traction, and the things you need to avoid when expanding to a new region. Show NotesConnect With:Azadeh Williams: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 21, 2021 • 18min
A Martech vendor's media coverage guide -- Azadeh Williams // AZK Media
In this second episode, Azadeh talks about the strategies to get more media coverage from journalists, knowing the differences of the various purposes of press releases, and choosing your right champion to make the pitch. Show Notes Connect With:Azadeh Williams: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 20, 2021 • 16min
Construction Marketing: 5 tips to doubling your growth -- Russ Stephens // The Association of Professional Builders
If you’re looking to scale your business, you have to have a system that is accessible. That’s one of the things we talked about in this episode along with the difference in buyer’s process and seller’s process, and the importance of keeping a close eye on your net margin. Connect With:Russ Stephens: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 19, 2021 • 13min
Social media hacks to expedite growth -- Russ Stephens // The Association of Professional Builders
Focus on the bottom of the funnel for your marketing qualified leads, it will help you figure out the best channels. That’s one of the key takeaways in our final episode with Russ. We also talked about the main challenge that builders when going the traditional route of quoting jobs, and tips on driving social media efficiency. Connect With:Russ Stephens: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jan 18, 2021 • 18min
Building Trust & Authority Without Emailing -- Russ Stephens // The Association of Professional Builders
Ben and Russ discuss building trust and awareness as the thing that precedes getting the contact information. Utilizing the social media channel is a great way to do that as people don’t necessarily have to give you their email before you get noticed and the algorithm can do the hard work to your advantage. Connect With:Russ Stephens: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
