MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
May 27, 2021 • 17min
Behind The Scenes Of Hubspot’s Podcast Network Launch -- Kieran Flanagan // Hubspot
Kieran Flanagan, senior vice president of marketing shares with Ben what really goes into creating the Hubspot Podcast Network. The podcast network is a platform for creators to come together to provide educational content through a sponsorship model. What is the step by step formula that Hubspot used to put together this collaborative effort? Ben and Kieran talk about some of the behind the scenes creation details of the podcast network. Show NotesConnect With: Kieran Flanagan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 26, 2021 • 14min
Why Hubspot Is Building A Podcast Network -- Kieran Flanagan // Hubspot
Kieran Flanagan, senior vice president of marketing talks with Ben about how Hubspot is now engaging in the audio medium. Hubspot is creating a podcast network and the MarTech Podcast is part of that network. Today, Ben and Kieran get into detail about why Hubspot is creating a podcast network. What exactly is the Hubspot Podcast Network? Show NotesConnect With: Kieran Flanagan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 25, 2021 • 16min
Content’s Role In Marketing Hubspot -- Kieran Flanagan // Hubspot
Kieran Flanagan, senior vice president of marketing talks with Ben about the role that content plays in Hubspot’s marketing effort. Hubspot creates an environment that facilitates collaboration among all of your teams. Today, Ben and Kieran discuss how Hubspot approaches content creation. With a content-centric approach to marketing, how do you decide on your content mix? Show NotesConnect With: Kieran Flanagan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 24, 2021 • 15min
Hubspot’s Marketing Strategies -- Kieran Flanagan // Hubspot
Kieran Flanagan, senior vice president of marketing at Hubspot drops in for Hubspot Marketing Week with Ben. Today, Ben and Kieran talk about Hubspot's marketing and content plan. Your marketing strategy can be even more effective if you have the right team behind you. Kieran gets into detail about the different business services that Hubspot supports and their evolution throughout the years. Show NotesConnect With: Kieran Flanagan: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 23, 2021 • 20min
The Secrets Of YouTube Video Production -- Nate Woodbury // Be The Hero Studios
The Secrets Of YouTube Video Production -- Nate Woodbury // Be The Hero Studios. Show NotesConnect With: Nate Woodbury: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 22, 2021 • 22min
Leverage YouTube As An Influencer Lead Gen Machine -- Nate Woodbury // Be The Hero Studios
Leverage YouTube As An Influencer Lead Gen Machine -- Nate Woodbury // Be The Hero Studios. Show NotesConnect With: Nate Woodbury: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 21, 2021 • 14min
Setting Your E-Commerce KPIs -- Devrin Carlson-Smith // Finch
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, discuss the future of eCommerce marketing. Now that we know the available tools and how the landscape has changed throughout the years. How can we prepare for the future? eCommerce marketers need to move away from just the transactional strategies. Ben and Devrin dive into what you will need as a marketer to sustain business growth. Show NotesConnect With: Devrin Carlson-Smith: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 20, 2021 • 17min
What’s Your Ideal E-Commerce Success Setup? -- Devrin Carlson-Smith // Finch
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talk about the modern eCommerce MarTech stack. You need to be using the right tools not only from a marketing standpoint but also from an analytical standpoint. High-tier companies have the budget and resources to take advantage of the marketing climate today. So how can smaller companies stay relevant and compete? Show NotesConnect With: Devrin Carlson-Smith: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 19, 2021 • 15min
Blow Up Silos With Next-Gen Advertising Management -- Devrin Carlson-Smith // Finch
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about the eCommerce playbook for your business. What does it take to be successful at eCommerce? You have to first know how to define and create a growth strategy tailored to your business. Ben and Devrin detail the value of data analytics to your growth strategy. Show NotesConnect With: Devrin Carlson-Smith: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
May 18, 2021 • 19min
Mastering Your E-Commerce Marketing Mix -- Devrin Carlson-Smith // Finch
Ben and Devrin Carlson-Smith, Chief Strategy Officer of Finch, talks about how you can develop a sustainable growth strategy for your eCommerce business. What makes your eCommerce strategy sustainable? It all comes down to how you distribute your resources. Ben and Devrin detail how you can distribute your time, budget, and other resources effectively across channels to maximize your returns. Show NotesConnect With: Devrin Carlson-Smith: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
