MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Jun 16, 2021 • 12min
Bring Your Application Dream Into Reality -- Calvin Brown // Kairu Consulting
Today, Calvin Brown, software, technology, and cloud architect at Kairu Consulting, shares with Ben how he brings applications into reality. Since starting out in Tech 26 years ago, Calvin is now a successful Black entrepreneur. His group called ‘Black Men Coding’ is only one way that he strives to create a space for black men in the tech industry. Today, Ben and Calvin talk about the apps that he has created and the creative process behind technology. Show NotesConnect With: Calvin Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 15, 2021 • 21min
Importance Of Creating Space For Minorities In Tech -- Calvin Brown // Kairu Consulting
Today, Ben and Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talk about minorities in technology and marketing. Is there a need to create a space for minorities in the industry? With remote working gaining popularity, this is a great time for minorities to gain experience. Ben and Calvin discuss the balance between creating a space for minorities in marketing and simply including minorities in the current space. Show NotesConnect With: Calvin Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 14, 2021 • 15min
The Black Entrepreneurs Experience -- Calvin Brown // Kairu Consulting
Calvin Brown, software, technology, and cloud architect at Kairu Consulting, talks with Ben about his experience as a Black entrepreneur. Calvin entered the tech world through an unpaid summer internship at 17 years old. Today, he is a success story representing minority communities. Ben and Calvin discuss his journey and the challenges he faced. Show NotesConnect With: Calvin Brown: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 13, 2021 • 35min
Tips From A Podcaster Who Gets +50K Downloads Per Episode -- Michael Green // Unfold Productions
Tips From A Podcaster Who Gets +50K Downloads Per Episode -- Michael Green // Unfold Productions. Show NotesConnect With: Michael Green: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 12, 2021 • 25min
Why the Smartest Guy In the Room Made a Podcast -- Michael Green // Unfold Productions
Why the Smartest Guy In the Room Made a Podcast -- Michael Green // Unfold Productions. Show NotesConnect With: Michael Green: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 11, 2021 • 16min
How COVID Has Affected The Malvertising Landscape -- Matt Gillis // Clean.io
Ben talks with Matt Gillis, CEO of Clean.io about advertising challenges and abuse. What does malvertising look like today and how has Covid affected it? Matt and Ben discuss in detail the relative increase in malvertising since the online traffic surge that came with the pandemic. Matt discloses how Clean.io prevents malvertising in real time. Show NotesConnect With: Matt Gillis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 10, 2021 • 17min
Malvertising's Impact On Marketers Revenue & Sub Churn -- Matt Gillis // Clean.io
Today, Matt Gillis, CEO of Clean.io talks with Ben about advertising malpractice and how it affects your revenue. Bad advertising practices can even limit or block your flow of subscribers. How can you protect your business? Ben and Matt discuss how malvertising works and what Clean.io does to prevent it. Show NotesConnect With: Matt Gillis: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 9, 2021 • 14min
Impact Of The Death Of 3rd Party Cookies -- Vlad Zhovtenko // RedTrack.io
Simply put, ad tracking is changing. Vlad Zhovtenko, CEO and Co-founder of RedTrack, talks with Ben about the impending death of third-party cookies. Before industry giants started conversations to remove them, third-party cookies were a mainstay for most websites. Now that marketing is taking a different direction, what does this mean for the future of advertising? Show NotesConnect With: Vlad Zhovtenko: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 8, 2021 • 13min
Facebook Conversion API Changes -- Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses the changes to Facebook’s conversion API with Ben. Is there any advantage from going the pixel-free route? A lot of changes are being made surrounding privacy concerns and this directly affects data tracking and collection. We’re currently in one of the most exciting and game-changing eras in the ad tracking world with Facebook. Show NotesConnect With: Vlad Zhovtenko: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jun 7, 2021 • 14min
What Changed In FB Ad Manager In 2021 -- Vlad Zhovtenko // RedTrack.io
Vlad Zhovtenko, CEO and Co-founder of RedTrack, discusses with Ben about the changes in Facebook’s ads manager for 2021. We already have to adjust how we run campaigns on Facebook and there are still more changes to come. Ben and Vlad get into detail about what these changes are and how they will affect how you use Facebook’s ads manager. Once you understand the changes, you can make them work for you. Show NotesConnect With: Vlad Zhovtenko: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
