MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Aug 15, 2021 • 18min
Tactical Advice On Owned Media For Message Testing -- Katie Miserany // Worthwhile Digital
Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie told us about her strategy for crafting a marketing message that resonates and translates across platforms, and in part 2 she gives us her tactical advice on using owned media channels for message testing. Show NotesConnect With: Katie Miserany: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 14, 2021 • 24min
Crafting Marketing Messages That Resonates Across Platforms -- Katie Miserany // Worthwhile Digital
Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie is going to tell us about her strategy for crafting a marketing message that resonates and translates across platforms. Show NotesConnect With: Katie Miserany: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 13, 2021 • 35min
From Corporate PR To Content Marketing Influencer -- Jillian Bowen // Content Fix
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops on her career. Joining us for Career Day is Jillian Bowen, Producer and the Host of the Content Fix Podcast, a show bringing you mini masterclass sessions and interviews that will transform your content and social media from a time drain to a winning business strategy. Show NotesConnect With:Jillian Bowen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 12, 2021 • 16min
eComm's False Equivalency For CCPA & GDPR -- Adam Robinson // GetEmails
Just a year ago Adam Robinson, Founder and CEO of GetEmails, was mulling over the news of the removal of third-party cookies. While cookies will still be around for another 2 years, Adam has found his fix! But privacy laws are still at play over what is and isn’t acceptable. Today’s episode focuses on eCommerce’s false equivalency for CCPA and GDPR. Show NotesConnect With:Adam Robinson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 11, 2021 • 21min
How Identity Resolution Is Changing -- Adam Robinson // GetEmails
Adam Robinson is the Founder and CEO of GetEmails. As the head of the world’s first email-based retargeting software, Adam was in direct line of fire, when the announcement was made for third-party cookies to be removed. As marketing evolves, so does GetEmail’sapproach to identifying their customers. Today’s episode focuses on how identity resolution is changing. Show NotesConnect With:Adam Robinson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 10, 2021 • 18min
Using Logic vs Storytelling To Inspire Prospects -- James Ontra // Shufflrr
James Ontra, the CEO and co-founder of Shufflrr talks about the power of presentation management with Ben. Presentations are hugely undervalued when it comes to your marketing mix. But it’s the ultimate communication tool. Today, Ben and James talk about using logic versus storytelling to inspire your prospects. Show NotesConnect With:James Ontra: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 9, 2021 • 18min
Marketing Through Storytelling -- James Ontra // Shufflrr
Ben chats with James Ontra, the CEO and co-founder of Shufflrr about the power of presentation management. Have you ever considered the power of presentation? It’s a very powerful form of communication both inside and outside of a business. Today, Ben and James discuss marketing through storytelling. Show NotesConnect With:James Ontra: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 8, 2021 • 27min
Getting Through The Marketing Interview Gauntlet -- Julie Puckett // Blaze Search
Today we rebroadcast our conversation with Julie Puckett, the Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 2 of our conversation, Julie is going to tell us what it takes to land a great job in marketing. Show Notes Connect With: Julie Puckett: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 7, 2021 • 32min
Exec Recruiters Tips To Getting Your Resume Noticed -- Julie Puckett // Blaze Search
Today we rebroadcast our conversation with Julie Puckett, Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 1 of our conversation, Julie tells us about some of the common themes that she sees on marketing resumes that lead marketers to get interviews. Show NotesConnect With: Julie Puckett: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 6, 2021 • 12min
Including SMS Marketing In Your B2B Campaigns -- Craig Klein // SalesNexus
Ben and Craig Klein, the president and CEO of SalesNexus, meet for the third day in a row to talk about B2B communication strategies. Email is a lot more than it was when it first became a popular marketing channel. And it has inspired many other similar channels like SMS marketing. Today, Ben and Craig discuss how you can start including SMS marketing in your B2B campaigns. Show NotesConnect With:Craig Klein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
