MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Sep 4, 2021 • 23min
Why Digital Advertising Best Practices are BS -- Edward Nevraumont // Marketing BS
Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward is going to talk us through the problems that advertising faces and why it's all bullshit. Show NotesConnect With: Edward Nevraumont: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 3, 2021 • 12min
3 Eras of Marketing: Revenue Era -- Tricia Gellman // Drift
Tricia Gellman, the CMO of Drift continues the conversation about how marketing has changed throughout the last four decades. Drift is a conversation marketing platform that helps businesses to communicate effectively with their customers. The role of marketers continues to change as we move away from the internet age. Today, Tricia talks about the revenue era of today. Show NotesConnect With:Tricia Gellman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 2, 2021 • 17min
3 Eras of Marketing: Internet Age -- Tricia Gellman // Drift
Tricia Gellman is the CMO of Drift, an online revenue acceleration platform. And she’s here to talk about the past, future, and present of marketing. While there’s so much to gain from digital marketing, we did lose sight of some important elements along the way. Today, Tricia discusses the rise of the internet age. Show NotesConnect With:Tricia Gellman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sep 1, 2021 • 16min
3 Eras of Marketing: Pre-Digital Era -- Tricia Gellman // Drift
Tricia Gellman, the CMO of Drift discusses the past, future, and present of marketing. From the pre-digital age to where we are today, marketing has undergone many changes. Without things like Google Analytics, how did past marketers analyze their results? Today, Tricia talks in detail about the pre-digital era of marketing. Show NotesConnect With:Tricia Gellman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 31, 2021 • 14min
Return Of Rideshare As A Premium Digital Channel -- Cherian Thomas // Octopus Interactive
Co-founder and CEO of Octopus Interactive, Cherian Thomas, continues the discussion about out-of-home marketing in a post-pandemic world. How effective is it really to market to someone while they’re in an Uber or Lyft? What you get is an attentive audience that 100% chooses to opt in. Today, Cherian talks about the return of rideshare as a premium digital marketing channel. Show NotesConnect With:Cherian Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 30, 2021 • 12min
Is OOH Effective In A Post-Pandemic World? -- Cherian Thomas // Octopus Interactive
Cherian Thomas, Co-Founder and CEO of Octopus Interactive, believes that there is so much more that we can get from out-of-home marketing. Back in the day, we didn’t have a way to evaluate out-of-home. But in a post-pandemic world, it’s creative and extremely targeted. Today, Cherian discusses whether out-of-home is effective in a post-pandemic world. Show NotesConnect With:Cherian Thomas: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 29, 2021 • 25min
The 3 P's Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media
Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and internet marketing company that helps small businesses and entrepreneurs. Yesterday, Rich described the value his company gives and gets by putting on the Agents of Change Conference, and in part 2 of our conversation, Rich walks us through what goes into promoting and hosting a conference. Show NotesConnect With: Rich Brooks: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 28, 2021 • 27min
The ROI Of Hosting A Marketing Conference -- Rich Brooks // Flyte New Media
Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and internet marketing company that helps small businesses and entrepreneurs. In part 1 of our conversation, Rich describes the value his company gives and gets by putting on the Agents of Change Conference. Show NotesConnect With: Rich Brooks: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 27, 2021 • 17min
Managing CPAs with deadlines -- Jack Born // Deadline Funnels
Founder of Deadline Funnel, Jack Born, closes Creator Automation Week talking about the value of urgency and trust in your content marketing strategy as a creator. How do you create a course that people will want to buy? Start at the bottom of the funnel and work your way up. Today, Jack discusses the process for launching and automating a creator business. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Aug 26, 2021 • 20min
Courses And Passive Income Generation -- Jack Born // Deadline Funnels
Jack Born is the founder of Deadline Funnel. Deadline funnel is dedicated to help marketers monetize their evergreen content. How can you build an effective content marketing strategy based on urgency and trust? Today, Jack focuses on how you should approach courses and passive income generation. Show NotesConnect With:Jack Born: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
