MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Dec 13, 2021 • 17min
Understanding Your Consumers Using Research Technology -- Kumar Doshi // Lucid
Senior VP of marketing at Lucid, Kumar Doshi, continues the conversation about the technology behind market research. Many times, people who want to answer your survey are not necessarily your customers. So to ensure data integrity, you need to be able to narrow down respondents. Today, Kumar discusses how you can understand your consumers using research technology. Show NotesConnect With:Kumar Doshi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 12, 2021 • 13min
The Future Of Merchandising Is Adaptive -- Johan Boström // inRiver
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part 2 of our conversation, we discuss why the future of merchandising is adaptive. Show NotesConnect With:Johan Boström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 11, 2021 • 16min
The Role of Adaptive Merchandising In B2B -- Johan Boström // inRiver
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part 1 of our conversation, Johan is going to talk us through the role of adaptive merchandising in B2B. Show NotesConnect With:Johan Boström: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 10, 2021 • 19min
Top 3 Trends In Performance Marketing For 2022 -- Zach Morrison // Tinuiti
Zach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general consumer concern, brands will have to tap into first-party data like never before. Today, Zach shares his performance marketing predictions for 2022. Show NotesConnect With: Zach Morrison: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 9, 2021 • 20min
Why Marketing Agencies Buy Marketing Agencies -- Zach Morrison // Tinuiti
CEO of Tinuiti, Zach Morrison, discusses agency life for marketers. For decades, marketing agencies made it their mission to acquire as many other marketing agencies as possible. While this practice still happens, firms like Tinuti are focused on scope based acquisitions. Today, Zach explores the constant need for consolidation in marketing. Show NotesConnect With: Zach Morrison: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 8, 2021 • 17min
Scaling Operations & Company Culture -- Matt Edmundson // Aurion Digital
CEO of Aurion Digital, Matt Edmundson, wraps up conversations about the different ways we think about marketing. Business growth is positive and indicates you’re doing the right thing. However, scaling brings with it complications. How do you maintain your values while expanding? Today, Matt provides a roadmap for scaling both your business and company culture. Show NotesConnect With: Matt Edmundson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 7, 2021 • 14min
Customer Centricity In Marketing -- Matt Edmundson // Aurion Digital
Matt Edmundson, Aurion Digital’s CEO, discusses the significance of understanding customer needs in marketing. Before launching a new product or service, we try to determine who will be purchasing it and how much they are willing to pay. Customers must occupy centerstage during product development. Today, Matt shares his philosophy on customer centricity and marketing. Show NotesConnect With: Matt Edmundson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 6, 2021 • 16min
Toilet Seat Marketing -- Matt Edmundson // Aurion Digital
Aurion Digital’s CEO, Matt Edmundson, explores different ways to think about marketing. Knowing what your customer wants before they do is the marker of an efficient marketer. However, launching a new product means starting from square one, usually with limited data. Today, Matt discusses toilet seat marketing. Show NotesConnect With: Matt Edmundson: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 5, 2021 • 14min
How To Make An App Go Viral In 60 Days -- Sean Casto // PreApps
Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a service that helps companies grow their app adoption to millions of downloads and sales. In part 2 of our conversation, we're going to talk about how to make your app go viral in 60 days. Show NotesConnect With: Sean Casto: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 4, 2021 • 20min
The 7 Pillars Mobile App Marketing -- Sean Casto // PreApps
Today we're going to discuss why marketing on the small screen still matters. Joining us is Sean Casto, the Founder and CEO at PreApps, which is a service that helps companies grow their app adoption to millions of downloads and sales. In part 1 of our conversation, Sean is going to walk us through his pillars of mobile app marketing. Show NotesConnect With: Sean Casto: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
