MarTech Podcast ™ // Marketing + Technology = Business Growth

VP of Marketing at EZO, Rob Freedman, delves into the world of personalization in marketing. He explores the significance of understanding competitors to enhance marketing strategies and the importance of staying updated with market trends. Rob emphasizes the need to determine brand differentiators to stand out in the competitive landscape. Show NotesConnect With:Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP of Marketing at EZO, Rob Freedman, delves into the world of asset intelligence and management solutions. Discover how understanding your competitors can enhance your marketing strategies and why identifying your brand differentiators is crucial for success. Join Rob as he explores the topic of determining your brand differentiators in the competitive landscape. Show Notes Connect With:Rob Freedman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the future of AI in customizing experiences independently from marketers. Exploring the potential of AI to personalize experiences autonomously, David discusses the evolving role of technology in shaping customer interactions. Join us as David Edelman shares insights on the trajectory of AI in delivering tailored customer experiences. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into mobilizing the C-suite to embrace personalization across the entire organization. By leveraging personalization strategies, businesses can enhance customer experiences and drive growth. Edelman's insights shed light on the importance of aligning leadership with personalized approaches to meet evolving customer expectations. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization strategies in this episode. Unveiling the secret sauce behind AI personalization, David emphasizes the importance of leveraging technology to tailor customer experiences effectively. By exploring the intricacies of AI-driven personalization, David sheds light on how businesses can enhance customer engagement and drive growth through personalized strategies. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization and its impact on improving ROI. Exploring the significance of leveraging artificial intelligence for personalized marketing strategies, David sheds light on how tailored approaches can enhance return on investment. Discover how AI personalization strategies can revolutionize marketing outcomes in this insightful discussion with David Edelman from Harvard Business School. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the history of personalization. Exploring the evolution of personalized marketing strategies, David emphasizes the importance of understanding customer needs and tailoring experiences to drive business success. Drawing on his expertise, he sheds light on the significance of adapting to changing consumer preferences and leveraging data insights to create impactful personalized campaigns. Show NotesConnect With: David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of financial media networks. Discover how engaging with perceived competitors can enhance your marketing strategy by understanding the competitive landscape and defining your brand differentiators. Explore how Snipp's promotions and loyalty programs drive customer engagement across various touchpoints to optimize the path to purchase. Join the conversation with Tom Burgess on this insightful episode of the MarTech podcast. Show NotesConnect With:Tom Burgess: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn about determining brand differentiators to stay ahead in the market. Show NotesConnect With:Tom Burgess: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a leading omnichannel SSP, revolutionizes supply curation for emerging formats with a privacy-first approach and dynamic creative. Explore how Lemma empowers agencies and brands with unprecedented control over inventory lifecycle and audience targeting, ensuring relevance and precision in advertising.  Show NotesConnect With: Angelina Marmorato: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.