MarTech Podcast ™ // Marketing + Technology = Business Growth

Kris Hartvigsen, CEO and Co-Founder of Dooly, discusses business strategies for marketing technology companies. Salespeople are frustrated by anything that takes them away from high value tasks. Products that solve those problems get adopted by users, and are eventually purchased by the sales enablement team. Today, Kris talks about product-led SaaS growth. Show NotesConnect With:Kris Hartvigsen: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides a highly reliable, scalable, low cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. In part 2 of our conversation, we are going to discuss the truth about MarTech reporting. Show NotesConnect With:Darrell Alfonso: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides a highly reliable, scalable, low cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. In part 1 of our conversation, we are going to talk about his three skills that are needed for a successful career in MarTech. Show NotesConnect With:Darrell Alfonso: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 3 of our conversation, we discuss getting marketing and creative teams to play nice. Show NotesConnect With:Daniel Glickman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 2 of our conversation, we discuss how to improve B2B video effectiveness. Show NotesConnect With:Daniel Glickman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we are going to discuss the value of video creation. Joining us is Daniel Glickman, the CMO of Wave Video, which is an innovative video marketing solution for creators and small businesses, allowing entrepreneurs to easily create and repurpose video content without needing huge budgets for cameras and production crews. In part 1 of our conversation, we are going to talk about generating sales through video marketing. Show NotesConnect With:Daniel Glickman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of Marketing at Avoma, Yaagneshwaran Ganesh, wraps up discussions on the importance of conversation intelligence platforms for B2B organizations. Sales intelligence is incredibly useful for organizations of all sizes. Sales teams can figure out winning sales tactics and marketing teams can better understand customer pain points. Today, Yaagneshwaran explores conversation intelligence for sales enablement. Show NotesConnect With:Yaagneshwaran Ganesh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yaagneshwaran Ganesh, Director of Marketing at Avoma, talks about the importance of conversation intelligence platforms for B2B organizations. Marketers running campaigns based on assumptions are bound to be disappointed by their results. Conversation intelligence could be the solution for marketing and sales teams to align their efforts around customer needs. Today, Yaagneshwaran discusses conversation intelligence for marketing. Show NotesConnect With:Yaagneshwaran Ganesh: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 2 of our conversation, we're going to talk about the rise of what's called the enhanced ad exchange. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss how to make the most out of your programmatic media buying efforts. Joining us is Dan Greenberg, the CEO and Founder of Sharethrough, which is an independent native advertising platform that powers in-feed native ads for publishers like Forbes, Times and CBS. In part 1 of our conversation, we are going to discuss how to optimize your ad supply path in 15 minutes. Show NotesConnect With:Dan Greenberg: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.