MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Apr 20, 2022 • 15min
Account Based Everything (ABX) -- Daniel Frohnen / Sendoso
Today we're going to discuss taking an account based approach to all of your marketing activities. Joining us is Daniel Frohnen, the CMO of Sendoso, which is a sending an account based execution platform. In part 1 of our conversation, we discuss account based everything. Show NotesConnect With: Daniel Frohnen: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 19, 2022 • 18min
Why Prebid Should Be Top-Of-Mind For Publishers -- Paul Ryan // OpenX
Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 2 of our conversation, we discuss why prebid should be top-of-mind for publishers. Show NotesConnect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 18, 2022 • 19min
Why Cloud Technology Supports The Digital Advertising Industry Holistically -- Paul Ryan // OpenX
Today we're going to discuss how cloud computing integrates into your ad tech solutions. Joining us is Paul Ryan, the Chief Technology Officer at OpenX, which is the world's largest independent ad exchange. In part 1 of our conversation, we're going to discuss why cloud technology supports the digital advertising industry holistically. Show NotesConnect With: Paul Ryan: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 17, 2022 • 17min
How To Outrank A Billion-Dollar Company -- Damon Burton // SEOnational
Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a search engine optimization company that helps websites rank higher on Google without paying for ads. In part 2 of our conversation, we discuss how to outrank a billion-dollar company. Show NotesConnect With:Damon Burton: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 16, 2022 • 17min
Why Do Companies Buy Ads When Search Is Free -- Damon Burton // SEOnational
Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a search engine optimization company that helps websites rank higher on Google without paying for ads. In part 1 of our conversation, we discuss why do companies buy ads when search is free. Show NotesConnect With:Damon Burton: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 15, 2022 • 18min
GTM SasS Hot Takes -- Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. What your best SDR or AE notices may indeed be very painful, for your prospects. But, it may only happen frequently and not be worth the investment. Today, Kyle talks about partner management tools. Show NotesConnect With: Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 14, 2022 • 19min
GTM Hot Takes For Partner Management -- Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing messages are changing constantly. In response, several companies are providing the technology to make these processes easier and faster for users. Today, Kyle talks about go-to-market hot takes for Vendr.com, Hopin.com, and Webflow. Show NotesConnect With: Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 13, 2022 • 18min
Scoring An Industry Using Mental Models -- Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing comes with its own set of challenges and one that stands out is clearly demonstrating to prospects the problems we solve. There’s also the process of identifying whether these prospects are a good fit for our services. Today, Kyle talks about pain scoring case studies. Show NotesConnect With: Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 12, 2022 • 16min
Context On Mental Models -- Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. B2B teams have long had access to tools for raw based data and messaging at scale. What they’ve been missing is their own mental models, and how to translate those into finding and communicating with new customers. Today, Kyle talks about context on mental models. Show NotesConnect With: Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Apr 11, 2022 • 15min
Market Pain Scoring -- Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. When outbound teams spend more time doing research than talking to prospects, they miss out on big accounts. Scoring the market beforehand means sales and marketing teams can focus on speaking to the right customers. Today, Kyle talks about market pain scoring. Show NotesConnect With: Kyle Williams & Jordan Crawford: Website // LinkedIn // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
