It’s another Tip episode for small business owners and if you need help with marketing, then listen now as Fiona shares three free marketing activities you need to do. These simple activities can help you the next time you make your marketing plan, so go ahead, find out what they are and hopefully, you will apply them in your business. Fiona also announces the winners of her recent contest.  Topics discussed in this episode: Introduction [00:54]Announcement of Winners [1:15]Three Free Marketing Activities [2:36]No.1 Figurehead Marketing [4:21]No.2 Retention Marketing [6:22]No.3 Internal Marketing [8:52]Conclusion [11:05] Resources mentioned in this episode:  Episode 24 - Buyer CircleEpisode 25 - Why Every Small Business Owner Needs To Embrace Their Inner Marketing HaterInterview with Chris CrouchMy Daily Business Coach NewsletterPassion. Purpose. Profit. Episode transcript: For a full transcript of this episode please visit mydailybusinesscoach.com/podcast/33 Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

As a business coach, one of the most asked questions Fiona gets from people who approach her for help is how to get more clients and customers for their businesses. In this coaching episode, she shares her top 10 tips that she recommends every small business owner must do to achieve their goal of consistently gaining new people who would want to avail any of your services or products. Listen now! Topics discussed in this episode: Introduction [00:54]Business Coaching with Fiona [1:13]10 Things That Will Get Your More Clients and Customers [1:45]1. Ask friends, family and past clients for referrals or past customers.  [4:19]2. Nurture your existing clients and customers.  [9:27]3. Cultivate collaboration and partnerships. [11:43]4. Hit up your local bloggers or even understand who they are. [13:19]5. Tell people what you do. [18:36]6. Make your business the “answer”. [21:18]7. Step away from the screen. [24:06]8. Offer something of value. [27:58]9. Advertise [31:33]10. Keep going. [34:31]Conclusion [35:47] Resources mentioned in this episode: Episode 24 - Buyer CircleAnswer The PublicGeneral AssemblySoda ArtsPassion. Purpose. Profit.Episode transcript: For a full transcript of this episode please visit mydailybusinesscoach.com/podcast/32 Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this quick tip episode with Fiona, she shares a story on making assumptions. In many situations, we find ourselves overthinking without knowing the other side of a story, thus affecting our mindset and how we deal with our circumstances. Fiona gives us three questions to ask ourselves to help us avoid thinking too much.  Topics discussed in this episode: Introduction [00:54]Contest Reminders [1:25]Believing What Your Brain Tells You [2:33]Example [3:06]Making assumptions [4:29]Three questions to ask yourself [6:39]What does your data say? [6:57]How can you validate your assumptions? [10:07]What does your gut say? [13:50]Conclusion [16:28] Resources mentioned in this episode:Google AnalyticsEpisode 24 of My Daily Business Coach podcastHotjarFullStoryBuyer CycleGoogle FormsSurvey MonkeyTypeForm Episode transcript:For a full transcript visit mydailybusinesscoach/podcast/31 Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Happy Valley is one of Fiona’s favourite stores in her hometown of Melbourne, for its curated collection of items, for the experience it offers and the community it has cultivated around it. In today’s episode, she interviews Happy Valley owner, Chris Couch. Listen as they discuss how Chris has successfully managed different kinds of businesses (including Polyester Records, Candle Records and the Tramway Pub), and how he is coping as a small business owner during a pandemic. Chris also goes into detail in how he was able to create a community around his business and also the practicalities of how long it's taken him to get the business to a place that he's really comfortable with and he's happy with. Topics discussed in this episode: Introduction [1:20]About Chris Crouch and Happy Valley [1:57]Checking in with Chris [6:05]Describing Happy Valley [7:41]History [10:22]Chris' Upbringing [12:19]The Challenges in the Business [13:43]On Staying Motivated [16:34]Choosing The Stock [20:06]On Brands Featured on The Store [24:19]On Markets [27:47]On Having A 9-5 Job [32:03]Time Management [34:53]On Boundaries [38:58]On Saying no [40:07]The Business During COVID [42:07]On Books [48:42]On Doing The Business Differently [51:59]Tech Tools For The Business [57:44]On Happy Valley's Achievements [1:03:02]Connecting With Happy Valley [1:04:27]Conclusion [1:07:32] Resources mentioned in this episode: Happy ValleyShopifyXero Episode transcript: For a full transcript of this episode go to mydailybusinesscoach.com/podcast/30 Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

In this quick tip episode, Fiona shares her experience when she made a mistake in one of her emails and how she learned to celebrate her wins instead of being too focused on her mistakes. What are you doing now? What do you consider as your wins at the moment and how would you like to celebrate them? Topics discussed in this episode: IntroductionCelebrating the winsFiona's Email MistakeLooking BackHow to celebrate the small thingsConclusion Resources mentioned in this episode:Passion. Purpose. Profit. Sidestep the #Hustle and Build a Business You LoveMy Daily Business Coach NewsletterTranscript:For a full transcript of this episode and links to everything discussed within it, please  visit mydailybusinesscoach.com/podcast/29 Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

One of the first topics Fiona discusses with her clients during a session is money - How much are they earning? Are they earning enough? What is their financial goal for their business? And in this coaching episode, Fiona shares her thoughts on why it’s important to assess how much money you should earn to survive and thrive. Listen now as she talks about why money discussions can be awkward (for some) but completely necessary for a small business owner’s growth.Topics discussed in this episode: Introduction Why talk about moneySurvive figureParkinson's LawThrive figureOnline course about Money MappingJoin Fiona’s contestResources mentioned in this episode:Passion. Purpose. Profit. Sidestep the #Hustle and Build a Business You LoveParkinson’s LawAustralian Bureau of StatisticsMy Daily Business Coach ShopEpisode transcript: Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Have you ever heard or celebrated national days like the National Lipstick Day or even gotten a free doughnut during National Doughnut Day? While others may think it’s a gimmick, a lot of small business owners use occasions like these to boost their sales and convert potential customers into loyal fans of their businesses. In this short tip episode, Fiona shares how national days can be a fun way for business owners to market their products and eventually create good conversions. Which one do you think will you be celebrating with your business soon?Topics discussed in this episode: Introduction [0:55]Passion. Purpose. Profit. [1:10]National Days [2:43]How National Days Help Businesses [6:21]For content ideas [6:52]Potential collaborations [7:42]Generate Conversation [8:54]National Lipstick Day [9:21]National Doughnut Day [11:15]Small Business Saturday [12:29]Different National Days for Anything [13:24]Conclusion [15:14]Contest [15:53]Resources mentioned in this episode:Passion. Purpose. Profit. Sidestep the #Hustle and Build a Business You LoveThe Good Business GroupLaterSproutSocialHootsuiteFirebelly For a full transcript of this episode including links please visit mydailybusinesscoach.com/podcast/27 Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Fiona’s first book - Passion. Purpose. Profit. Sidestep the #hustle and Build a Business You Love is finally available on bookstores around the world. In this episode, one of her closest biz friends, Natasha Ace of Private Practice Alliance, interviews Fiona all about her book, how she got it published and why she approached a publisher instead of being self-published. At the end of this episode, learn how you can get a free signed copy of her new book and how you can win a one-on-one coaching with Fiona. Enjoy today’s episode!Topics discussed in this episode: Introduction [4:11]On Passion. Purpose, Profit, Sidestep the Hustle and Build a Business You Love [4:37]On Making Business Lessons Accessible [6:19]On Hustling [6:52]On Systems and Processes [10:38]On Why Fiona Chose To Go To The Publisher [12:06]On Finding Her Publisher [16:58]On The Book's Design [20:35]On The Process of Writing The Book [24:46]On The Challenges of Writing The Book [30:00]On The Pros and Cons of Self-Publishing [35:10]On What To Expect from Fiona's New Book [39::23]Where To Follow Fiona [41:15]Giveaway [45:28] Resources mentioned in this episode:Passion. Purpose. Profit. Sidestep the #Hustle and Build a Business You LoveThe Good Business Group Episode transcript:For a full transcript of this episode visit mydailybusinesscoach.com/podcast/26 Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

Do you find yourself squirming when the term marketing comes up? Are you someone who “hates” marketing? If so, this episode is for you. In this quick tip episode Fiona goes into why small business owners can sometimes feel negatively toward marketing and how you can overcome this.Topics discussed in this episode: Introduction [0:54]Passion. Purpose. Profit. Sidestep the Hustle and Build a Business You Love [1:27]Set your marketing hater free [4:13]What is it? [5:42]What does your inner marketing hater tell you? [7:09]How does it impact your small business? [8:26]Conclusion  [11:02]Resources mentioned in this episode:Episode 24 of My Daily Business Coach PodcastMarketing For Your Small BusinessPassion. Purpose. Profit. Sidestep the Hustle and Build a Business You Love.For a full transcript of this episode visit mydailybusinesscoach.com/podcast/25   Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.  

With almost 20 years working in marketing roles, Fiona knows the brilliant tactics from the BS. In this coaching podcast episode, she discusses what marketing actually is, what it isn’t and shares a tool to help you understand how your marketing is impacting your business and its connection to your audience. Listen now as she shares the basics, how marketing is a strategic plan for your business, her book recommendations and what you need to learn about the buyer cycle. Topics discussed in this episode: Introduction [1:18]Marketing - And Why It Matters [2:10]The Changes in Marketing [4:55]What Marketing is and isn't [6:35]The Know, Like, Trust Principle [9:36]Marketing As A Spectrum [11:51]Marketing As A Strategic Plan [15:51]Getting A Clear Idea Why You're Marketing [17:28]What Is Your Marketing Doing [18:46]Fiona's Recommendations [19:35]Marketing As A Framework [21:20]The Buyer Cycle [22:29]The Stages of The Buyer Cycle [24:11]The AIDA Model [26:33]Conclusion [31:01]Resources mentioned in this episode:Group CoachingMarketing For Your Small BusinessEpisode 4Milan KunderaSeth Godin's This Is MarketingPassion. Purpose. Profit.Zig ZiglarJim CollinsEpisode transcript: Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.