The Obvious Choice

The panel sits down to chat about ways to connect with an audience and work with clients that are different to you.   The Episode: Working With Clients Who Aren't Like You   For some of us, running a training business means connecting and working with clients who are different from ourselves. If that is the case, we need tools and strategies to do this successfully, to meet our clients where they are, and really serve their needs. In this episode, we break down some simple ways to approach these challenges, avoid the easy mistakes that can occur, and underline the importance of listening! One of the main takeaways here is to remain open and humble, allowing space for experiences and perspectives that are not your own, in order to be of better service.   In This Episode  The gender imbalances that are so prevalent in the training industry [0:12:09] Ways in which a trainer might differ from their clients [0:19:45] Learning the language of an audience in order to connect [0:21:00] Locating the spaces to connect with your target market [0:28:09] Finding content and messaging that resonates [0:31:57] The importance of reflection and open-mindedness [0:36:29]   “Let's get immersed in the language of whoever it is that we are serving. We've got to learn to speak the language of the demographic.” — Ren Jones   Patriarchy and the Training World We all know there are many more men training women than the converse. This is just one of a plethora of results of the legacy of patriarchy in the fitness world, and there are many dynamics that contribute to this issue. There are, however, other forms of disparity, between trainers and clients, for example, diet preferences, age range, and body type. These are all relevant to this conversation, as hurdles to overcome.   How to Learn and Connect Fundamentally, trainers and their clients must be able to communicate and understand each other. That leaves the onus on the trainer to learn the language of the markets they are trying to serve. A great way to do this is to find books and publications that are popular among a target market and internalize the style of communication and diction used. The other branch of this is to find the places and platforms where your ideal audience spends time. By engaging and absorbing information in these forums, you can really get to grips with your people!   The Right Kind of Attitude As a trainer, you need to find things that resonate with your clients. The best way to do this is to involve the people from that segment of the market, listen to what they are saying, and don't assume things before learning. This all relies on your abilities to listen and reflect, so you have to stay open and responsive. Despite the need to share expertise, you want to avoid presenting yourself as an expert on areas that do not relate to your own lived experience.   Already at $1,000/month online and want to scale?   Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today the panel talk about how online coaches that might not have the biggest following can exist in a market flooded with influencers.    The Episode: How to Beat IG Influencers At Their Own Game   Getting started on the task of building influence online can be daunting because the thing that seems to define a successful influencer is their monumental amount of followers. In this episode, we make the main point that a huge following does not by any means equate to a successful online coaching business. In fact, content creators or influencers can be seen as a completely different breed to online coaches. It is totally possible to have a very limited amount of followers and still make a brilliant income each month as an online coach. The secret ingredient here is looking after the followers you do have and working your circle of influence, no matter how small. If you look at your online strategy as a process of building one authentic relationship at a time, your business will thrive. There are concrete strategies for finding the right audience, and nurturing those relationships, and we get into a few of these on today’s show.   In This Episode Redefining the meaning of the word ‘influencer’. [0:15:28] We all have our circle of influence and should focus on working it. [0:17:40] Avoid getting caught up in trying to play the influencer game. [0:21:44] Differentiating between content creation and coaching business models. [0:23:10] Tips for coaches starting out who haven’t partnered with a content creator. [0:25:24] Forming connections with audience members who actively engage. [0:25:34] The way that algorithms boost the organic reach of highly engaged users. [0:29:42] Tendencies to be robotic on the internet and how to be more human. [0:33:59] Focusing on building real relationships online rather than optimizing for an algorithm. [0:34:23]   “It’s not about the numbers, it’s not about the massive presence. It’s about what you do with the influence that you have.” — Carolina Belmares   Focusing on Your Immediate Circle of Influence Here at the OTA we often encounter aspiring coaches who feel as if they don’t have what it takes to compete with social media influencers, and they harbor this belief because they don’t have a large following. As we have said here before, social media influencers and online coaches are two different business models. It is also valuable to redefine our understanding of the word ‘influencer’ here. Being an influencer does not mean you have a ton of followers, but rather that you have a valuable reputation towards a subsection of people. A staple of the OTA is that you need 30 clients at $200 per month to make $72,000 per year. It is not about numbers but what you do with the influence you have in your immediate circle. If you can forget the paradigm of needing to call yourself an influencer to be successful as a coach, then you can start focusing on working your circle.   Dialing Into Your Audience and Seeking Out The Road Builders Competing with influencers is in some senses a matter of playing a totally different game to them. All influencers do is create content, whereas online coaches build an actual business around a service that they offer people. These two models can however work well together, so if you are a coach and can partner with an influencer, this is one good way to start building your following. If you are starting from scratch and can’t partner with a content creator, then it is vital to remember that don’t need a big number of followers but, rather, valuable ones. The best way to start building a small network of engaged followers is by dialing in on your audience. What we mean by this is finding what we call ‘road builders’. Road builders are people with a high likelihood to be interested in your service and an equally high likelihood to engage in your account online. You can find these people by looking for coaches who offer a similar service as you, taking note of the people who interact with them often and reaching out to these people to build a relationship. These are the people who will be your brand ambassadors. An extra nugget here is that when you engage on social media, the algorithms boost your organic reach.   Focusing On Building One Relationship At A Time Forming real relationships online is not about copy-pasted responses and bulk strategies but about being human. We see a lot of people acting like robots online and this kind of behavior boils down to fear of being trolled or rejected as a result of being themselves. Equally, many of us seem to be obsessed with optimizing for social media algorithms but we are here to tell you that building a business is dependent on your ability to build relationships with individuals. Will Smith talks about how his career was a process of laying one careful brick at a time. We resonate highly with this idea and believe that just building a relationship with the one person that is in front of you is a masterful strategy for building actual influence on social media, instead of taking the “influencer” approach and going for a big numbers of followers. Each genuine relationship you build amounts to a small deposit, and over time these all compound!   Already at $1,000/month online and want to scale?   Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today the panel talks about the difficult but important act of using social media as far as growing a coaching business. They share a few tips for how to use it in the most effective and painless way possible.   The Episode: How to Use Social Media When You Hate Using Social Media   Here at the Online Trainer Show, we understand that using social media is something many people just cannot stand. While it is true that the constant work involved in putting ourselves out there online can feel like a stretch, there are definitely a few strategies to follow that make this process a little easier. For starters, it is important not to compare yourself to people who are further along in their audience-building journey. As long as you start with your existing network and platform, make sure your offer is consistent with your strategy, and get to know your audience as well as possible, your social media game will be as on point as it needs to be before you know it!   In This Episode Being aware that not everybody is at the same stage in their journey [0:16:39] You don’t have to repurpose content to different channels at first [0:18:35] The value of starting your social media journey with your existing network [0:24:04] Understanding your game and playing it better than anybody else [0:27:10] Listening to the advice that is coming from inside your field [0:28:33] Making more effective and less frequent posts by knowing you audience [0:29:42] Creating franchises; or themed content that repeats on specific days [0:35:50]   “It’s not about number of followers. It’s about the quality of followers that you have.” — Carolina Belmares   Start with Where You Are For many of us, the number of steps involved in building credibility around our offers can seem daunting. For this reason, a lot of people feel very negatively toward the social media side of marketing. One way of taking the pressure off is by remembering that the people who seem to be doing well online have most likely been at it for a long time. Your posts will never do this well off the bat, so don’t expect them to and then get disheartened when they don’t. Take things slow and start by posting on one platform. It is not necessary to obsessively repurpose a piece of content to get your messages heard by the right people and nab your first clients. Additionally, bear in mind that you will already have some loyal fans in your existing network of social media followers, so start by looking after them. A big following does not equate to a high conversion rate!   Play to Your Strengths Many people who are trying to get into the coaching business are looking toward content creators for inspiration. The truth is that coaching and content creation are actually two completely separate businesses. You don’t need to be out there creating premium content every single day to build credibility as a coach. What you listen to and who you take advice from is very important. There is an old lesson that says that often the most important learnings reside in the details we pay the least attention to. So if you are wanting to excel as an online coach maybe it is time to stop placing all your focus on what content creators are doing, and do what you do best instead!   Be A Sniper, Not A Machine Gun One of the things that make the social media game daunting is the false assumption that one has to be out there posting every second of the day. The truth is that throwing out content like there is no tomorrow is only a necessary strategy if you have no idea what your audience wants. If you get to know exactly who you serve, then you can be intentional about what you post, meaning you can post less because of the effectiveness of the posts that you do make. A final word of advice for feeling less daunted about posting consistently is around creating systems or 'franchises’. If you give each day of the week a theme that you post according to, you will feel less like you are having to create ‘new’ content each time you make a new post.   Already at $1,000/month online and want to scale?   Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS  Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC  

Today our usual panel, minus Ren, talk about the importance of working and collaborating with other professionals in the online training world.   The Episode: The One Without Ren   Today we are missing our main master of ceremonies but the show must go on! Despite Ren sitting this one out, we have a great conversation about the power of collaboration, networking, and helping out other trainers and peers. There may be some fear attached to referring clients to other businesses, but we strongly believe that this idea of scarcity is based on a false premise. There is so much more to be gained from building these bonds and linking with other like-minded individuals, and you will soon see that there is more than enough business and money to go around!   In This Episode A recent post in the OTA group about the power of guest training [0:10:27] How this podcast incorporates different personalities and approaches [0:14:02] The fallacy of competition [0:16:55] Different avenues to explore for your brand and business [0:19:48] Good practices around helping others [0:24:29] Examples of unexpected results from reaching out [0:28:26] Lessons in giving in to generosity [0:32:41]   “Don't be afraid to help others. There is actually great benefit from helping others in your world, in your industry.” — Carolina Belmares   Ways to Connect with Other Professionals There are so many ways that you can build amazing bridges to other trainers. Think about guest training or providing supplementary services to their clients! There is also the option to share clients and refer people to someone who is perhaps a better fit. We all have different skills and can benefit from bringing these together. There are so many different ways and avenues for making money in this business, so we recommend putting yourself out there and adopting a generous attitude.   Abundance Instead of Scarcity Connecting and sharing will bring you many more positive results compared with the supposed immediate loss of business. This mentality around competition and scarcity is generally built around false perceptions anyway, so knowing who is good at certain parts of the game and reaching out to them is most often your best bet. Why not reach out to people you admire? Make new friends and make your social and professional circle bigger! The rewards for this kind of approach can come in many different forms and at unexpected times, further down the road.   Give Freely and Receive Willingly Putting yourself in line for the fruits of the labors and a generous attitude does not mean doing everything with a devious or ulterior motive. We think it best to help for the sake of helping, and not to make deals in your head that others might not be aware of. This is another reminder about clear communication, and remember, this is a long-term game so be patient with your networking efforts. Our last message, and a truly powerful one, is to not resist doing nice things for others; when you think of it, do it!   Already at $1,000/month online and want to scale? Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC  

Today the team sits down to chat about how you can go about creating more time in your business.   The Episode: How To Create More Time In Your Business   In many forms of freelance and online work, schedules and your time can become a messy concept to deal with. How do you make sure that you are delivering great value to your clients while also avoiding being continually swamped and overcrowding your planner? Listening in today, you will hear a few different strategies and simple methods for staying on top of your time, and how structure and planning can actually lead to more freedom, rather than restraining you!   In This Episode The question from the academy that prompted today's discussion [0:16:00] Figuring out what is truly necessary for your clients [0:18:12] Taking note of how you actually spend your time in order to optimize [0:22:41] Setting boundaries and designing your ideal week [0:25:52] The importance of structure to any business or project [0:33:22]   “The absolute best way to lift people up is to create unbelievably high standards for them and then give them the opportunity to rise up.” — Jonathan Goodman   Taking the Lead with Your Schedule There is usually a way that you can trim the fat from your commitments, and this means going through and taking note of what is absolutely essential to the service you are delivering. Clients usually do not need long weekly phone call check-ins for instance, so anything that falls into that category can be cut from your diary. Communication is also key, as when you are spending time on someone, making sure they know when you need to finish and respecting those deadlines can help a lot.   Set Healthy Boundaries   We recommend gaining some self-awareness around how you actually spend your hours. Using a notebook and jotting down how your days pan out can be quite illuminating in this regard! When we leave things unaddressed, tasks tend to bleed into other times of the day such as the evenings or social time, so try setting out boundaries for yourself. You can even design your dream week, and see what that looks like and if you can achieve it.    Freedom Within Structure The paradox of implementing more structure in your days is that it can actually lead to more freedom! This structure will also grow and change along with your situation, and there will always be tradeoffs that you will have to make. But we recommend putting in place as many benchmarks as possible, these will impact your approach to work and time and will most likely increase your energy for different parts of your day!   Already at $1,000/month online and want to scale?   Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS  Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC  

Today we get into the differences of an online coaching business, compared with the in-person model.   The Episode: The Difference Between Building An In-Person and Online Coaching Business   As more trainers catch onto the benefits of working online, marketing and business strategies need to reflect these trends. One of the main arguments we make here on the OTA show is that online coaching is not the same as an in-person service, and so there are clear ways in which your methods need to evolve if you are wanting to make this switch. In this episode, we focus on a few elements that are vital to a successfully run online training business and dispel some myths and misconceptions around niching down and your actual selling points.    In This Episode What most people sell when doing in-person training [0:15:29] The challenges of switching from in-person to online [0:20:10] Why narrowing down your target market is not so dangerous [0:25:01] Location bias when working as an in-person trainer [0:28:32] How marketing changes when you move online [0:32:51] Taking your business cues from your own life [0:36:10]   “What you can do for somebody in person is much harder to do for them online, it's harder to replicate.” — Jonathan Goodman   What In-Person Coaches Offer In-person training is predominantly about making someone feel good while they are working out with you. However, whether in-person or online, you should always be selling the transformation that is possible through your program. The problem is that a lot of people do not do this! Although different customers might look for different things, you need to promote the real value that you offer and double down on that. Online training allows us to focus more on those results as there is less focus on the actual sessions.     Switching to an Online Model There are a number of challenges that coaches can encounter when making the switch to an online business. Pricing is a big part of making the change, and your mentality towards your prices and value will determine how things work out for you. We urge you to be very conscious of your mindset around this time and try to see if you can catch and curb any limiting thoughts that might be present. Until you do this you will be stuck within those limitations.   Narrowing Down Your Market is a Positive Step Trying to serve and help everyone is a fallacy, and will not actually enable greater impact or reach. When you narrow down your lane to something more defined, you usually make it possible to connect with more people, rather than exclude possible clients. Your whole business will evolve over time, so there is no need to overcomplicate things, especially in the beginning. The beauty of online training is that it allows you to drill down on what you really offer, and remove noise and hype from what attracts clients to your business.   Already at $1,000/month online and want to scale?   Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today on the show the focus is how to expand your online coaching business into other target markets.   The Episode: How To Have More Than One Target Market   One of our main messages for students is to identify and focus on a single target market or defined client avatar. But this does not mean that you can never branch out and serve other markets and a broader range of people. This episode is all about how and when you can do this and is also a reiteration of keeping things simple in the beginning. Ultimately you want your online coaching business to grow and change according to your needs and skills, so listening to feedback and staying authentically yourself should be the guiding principles of whatever choices you make.    In This Episode Expanding a target market after the initial phase [0:21:34] Tricky transitions into new areas [0:24:43] Allowing space for organic growth and reinvention [0:29:12] Making appropriate shifts that suit you and your lifestyle [0:30:53] Sharing the unique and quirky parts of yourself [0:34:42]   “When you are starting, you need a competitive advantage, you need something that is going to give people a reason to take a shot on you.” — Jonathan Goodman   The First Steps As we often say, keep it simple when you are starting out, and this means focusing on one target market! Once you have an established customer base in a market, you can begin to consider expanding it, or approaching other demographics. This is not a necessity, and it is completely acceptable to stay in your lane and never leave, it is up to you! What you definitely do not want to do is mess things up by trying to juggle more than you can handle.   The Problem with Branching Out It can be a real challenge to transition from an in-person practice to something strictly online, and this is mostly because becoming accustomed to one way of doing things can make it hard to recognize its flaws and abandon it. The reality is that in-person training is just not a good business model anymore and does not serve any of the people involved as well as it should. You can train whoever you want to but try and free yourself from the limitations of your past experiences.   Staying Flexible and Open-Minded In the early stages of a coaching business, you will not know what it will become. So do not focus on executing a big vision initially, you want to leave space for trying new things and for exploration and reinvention. You can really adapt your business to your life, and we highly recommend staying genuine and quirky because that is what people will connect with! As always, real-time feedback is invaluable, so take notice of what people relate to and what they are saying.   Already at $1,000/month online and want to scale?   Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC  

Our panel sit down to talk about what they wish they had known when starting out in the online training space.    The Episode: What We Wish We Would Have Known   No matter where you start out with your training business, things will change and grow over time. This means that you should not get hung up on what you know and don't know at this point. We all begin this journey with a lot to learn, and this process will mirror the type of business you end up building, so allow that to happen in its own time and enjoy the developments as they happen. Instead of focussing on having it all figured out, rather pour your energy into taking action and learning, this is a much better pathway to lasting success, and with this attitude, you can build a much more genuine and sustainable business.   In This Episode Wasting time on choosing a name for your business [0:11:16] The pressure of feeling like you have to have it all figured out [0:12:19] It's fine to be a little clueless in the beginning! [0:16:51] Avoiding procrastination and the benefits of urgency [0:23:49] Taking action will lead to results of some kind [0:26:29] Potential damage done by an overactive ego [0:28:29] Learning as you go and building slowly towards success [0:35:17]   “I knew nothing when I started. I literally started a blog and did not know what the word 'blog' meant.” — Jonathan Goodman   Figuring Things Out As You Go It is quite easy to get preoccupied with small things in the beginning, like fretting over the exact name you choose for your business. There is also a looming pressure that we often experience about feeling like we have to know everything, but we are here to tell you that it is okay to learn as you go! Don't beat yourself up about your blindspots. You can use the process of trying things out to figure out what you like and where you fit in. What you want to focus on is realizing how you can create an impact!   Avoiding Stagnation and Overthinking When starting out, we all know very little and that is fine because you will learn as you go. In fact, having the space to be inventive and creative is a real benefit. When you know more, you can actually get into a space of overthinking and finding reasons not to do something, whereas early on, when you are more fresh to the space, this is not an issue. We have seen experienced coaches trick themselves into thinking they are moving forward, when they are stuck in a comfortable place, not making any progress.   Evolving at a Natural Pace As we often say, taking action will lead to progress! Stagnation and indecision will not serve you and your business, so you need to allow space for evolution through the time you spend on your business. Having a sense of urgency, or some sort of impetus that means you need to succeed, can be a real gift, so do not shy away from making things count! The last thing to avoid is getting too tied up in the ego, as it can result in us being both overconfident and insecure, all leading to less action!   Already at $1,000/month online and want to scale?   Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS  Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC

Today the team looks at how to approach the inevitable failures and hurdles that coaches encounter, in order to set yourself up for long-term success.     The Episode: How To Successfully Fail   Failure and disappointment are part of life and part of business. Here at the OTA we often encounter students and coaches expressing feelings of failure and inadequacy based on certain events. This is to be expected and in some ways can be out of our control. What you do have control over, however, is how you address these situations and bounce back from them. Challenges have a way of weeding out those who are not up for them, so who do you want to be with your online training business?   In This Episode   Feelings of failure that are common to aspiring coaches [0:13:13] The time and failure that are inherent to starting a business [0:17:00] Sticking with it and collecting feedback to reap the rewards [0:20:13] Using your strengths as a way to overcome hurdles [0:23:57] The importance of this kind of resilience [0:29:49]   “Just because we fail, doesn't mean we are a failure. That can help us move forward.” — Amber Reynolds   A Better Approach to Failure At certain points in your journey, you will fail in some way or another, and you have to expect this. If you can incorporate this into a stronger mindset around failure, it will take the sting out of losses. We are not defined by our failures but rather by how we respond to them! Most things will not come out perfectly or occur in a perfect setting, so see if you can switch your perspective on these failures, to learning experiences.   Responding and Improving By sticking things out, you can improve the ratio of success to failures, hopefully learning along the way. It is fine to be disappointed when things do not work out, but it is all about your reaction to these scenarios. If you let a failure lead to giving up, then you will truly never succeed. We believe the key to keeping going is to gather feedback, and if you can collect and accept this in the right way it will give you more clarity and the fuel for improvement.   How to Stay Committed  It is important to have a progressive outlook, searching for ways around the inevitable obstacles. Think about your strengths and goals, and build strategies that can get you through the more difficult times. The process of encountering challenges will separate the truly committed from those who are not cut out for it, so you can decide which camp you fall into. Focussing on the day-to-day processes, and the joy that is available in those, instead of the variable results, can also help to build a stronger mentality and a more resilient attitude.   Already at $1,000/month online and want to scale?   Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS  Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055   Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers   Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA   YouTube - https://www.youtube.com/user/JonGoodmanPTDC

The OTA panel of experts talk about getting past the tricky hurdles of pricing your online training packages.   The Episode: How To Price Online Training   When thinking about pricing for your online training business there are a few very important things to consider and ways to make this somewhat difficult process a little easier. First of all, there are big differences between a badly planned, cheap package, crammed with unnecessary filler features, and something more high-end that offers and delivers the kind of value that clients actually want. The other important part of this conversation revolves around the process of scaling your pricing model in a secure way, in order to build the right kind of foundation to move upwards. In the end, you have to be the one that shows clients what you have to offer and the value of that, so tune in to hear more!   In This Episode   Confusion, misunderstanding, and misinformation around pricing [0:09:05] The cheap pricing model versus the high end-model [0:18:20] Selling the benefits and transformation instead of features [0:21:58] The value of collecting client testimonies and feedback [0:28:54] Mapping out your plan, the time involved, and then the price [0:30:46] Understanding where you are in your pricing journey [0:38:37]   “What will your client become as a result of doing the program? That's what matters.” — Jonathan Goodman   The Hurdles of Pricing Your Package Pricing can be a very confusing subject at times and has only been muddied by the work of marketers. If we look at the two ends of the spectrum, with the very high-end packages on one side, and the more underpriced and entry-level stuff on the other, we can begin to see where the problem lies. As we often say, we need to be selling benefits instead of features. You want to drill down on the emotional elements of what you provide. And this comes back to good communication with your clients!   Giving Clients What They Need Promising extra features can actually drive clients away if they are not services that they want! It is also important to remember that clients often do not know what they want, and it is up to you to show that to them. Early steps in this process as a trainer include collecting feedback and testimonials to start to gauge where your real value lies. Once you have this figured out you can begin to work out the monetary value of that and create packages based on what you need for a viable business.   Price Adjustments and Increases Once you have an initial pricing scheme laid out and have sold a few packages, you can begin to bump up the price accordingly, but wait until you have sold successfully at the lower level before doing this! This is the systematic way to increase your income until you are at the level you believe you are truly worth. Conversations with clients, again, form an important piece of this, so get good at asking them questions and collecting their responses.   Already at $1,000/month online and want to scale?   Apply for OTA 2 here: www.thePTDC.com/OTA2   SPONSORS Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota   Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055 Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA YouTube - https://www.youtube.com/user/JonGoodmanPTDC