How to Win a Campaign

From Suze Orman to Robert Kiyosaki, there’s no shortage of people trying to tell you how you should budget your life. But unlike with personal finance, there aren’t any celebrity finance gurus just waiting to tell you how to budget for your campaign, which is why we  interviewed Conner Johnston, co-founder of Warchest. In this Tools Episode, Joe chats with Conner about Warchest, the only tool that helps you make sure you spend down to zero before Election Day. Warchest also allows for coordination with your finance team, to always make sure you’re 100% on top of your campaign finances. So rather than use a complex, outdated Excel spreadsheet, listen to this episode to learn more about Warchest can make your budgeting life easier. ResourcesWarchest100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Call time, the time spent calling potential donors to ask for their investment in your campaign, is an ongoing, arduous process. To find a way to help make it easier and more effective, Andrew Blumenfeld developed a tool called, you guessed it, Call Time. In this Tools Episode, Joe sits down with Andrew to learn how Call Time can help you fundraise faster. Call Time helps you keep track of who you’ve already called and who you haven’t, who is more or less likely to donate, and what amount you should ask for from each potential donor. Call Time also integrates with payment systems like Act Blue to make it easy for your donors to help support your campaign. Tune in to find out if Call Time is right for you.Resources Call Time100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

In this Tools Episode, Joe chats with Russ Oster about how campaigns can improve the effectiveness and efficiency of their canvassing operations using Grassroots Unwired. With Grassroots Unwired, your canvassers can collect data, take photos and videos for constituents to share on social media, and even collect donations. Listen in to learn how you can use Grassroots Unwired to stay connected with your canvassers in the field, drum up early engagement with voters, and determine if your campaign’s canvassers can benefit from this great tool.ResourcesGrassroots Unwired100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

The digital world is where today’s voters connect with friends, strangers, and influencers. In this Tools Episode, Joe speaks with Mike Liddell about Digital 8, a tool that makes it easy for you to reach your constituents and move them to action. When your constituents use Digital 8, all they need to do is click to donate, sign up, or get involved. It's that easy. Tune in to find out if Digital 8 is a good fit for your campaign!ResourcesDigital 8100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Personal contact is what drives voters to the polls. That’s why in this Tools Episode, Joe speaks with Sangeeth Peruri about how your campaign can use OutreachCircle to best take advantage of relational organizing. OutreachCircle integrates multiple platforms so that you can have an easy to use, streamlined process to connect with your friends, and their friends, and even their friends. If you want all of them to take a certain action like donate or post on social media, OutreachCircle can help you get the message out quickly and consistently. Listen to this Tools Episode to find out how OutreachCircle can help your campaign!ResourcesOutreachCircle100+ Best Political Campaign ToolsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

The full, raw interview with Amie Kershner of AKM Consulting and former finance director of Priorities USA PAC. Amie has had over fourteen years of fundraising experience for major progressive Democratic organizations like Priorities USA and Emily’s List, so when she starts to spill her insider tips and tricks, you will want to take notes! Learn where to find out background research on your donors, how to find and hire a fundraiser, how to determine the amount of money you need to raise, how to get over your fear of asking for money, and how to not talk yourself out of money.-how to reframe your thinking about donors. After tuning in to this great interview you’ll also find out when in your campaign you can expect 50% of your money to come in, the one most important thing to do after making your ask, and when you should never call donors to ask for money. This is a must listen if you want to raise enough money to win your campaign.ResourcesPolitical Fundraising Fundamentals for Your CampaignTop Campaign Fundraising ObjectionsCall Time for Campaign FundraisingConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

The full, raw interview with Carmen Berkley of Dancing Hearts Consulting. Carmen has participated in and led door-knocking efforts for a range of issues from political campaigns to census awareness, and she has knocked on doors across America from the Mid-Atlantic to Mexico, Missouri. Learn everything you need to know from writing scripts to training canvassers to standing firm and not running away from the door when you get nervous. She also shares some hilarious, crazy stories from some of her door-knocking experiences. As she says, you never know what’s behind the door. Resources7 Questions with Dave Fleischer about Deep CanvassingNGP VANGrassroots UnwiredConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

The full, raw interview with Annise Parker, current CEO of the LGBTQ Victory Fund and Institute, and former Mayor, Controller, and Member of the City Council of Houston, Texas. Hear her thoughts on how to survive campaign life, how to separate work and personal life in politics, and how to deal with conflict on the campaign trail. Listen to her stories of what it was like campaigning during the holidays, the challenge of adopting kids in the height of election season, and how she won, lost, then re-won the support of the Baptist Ministers of Houston. Learn why she believes that even her worst day in public life was more fulfilling than 20 years in the private sector and why you shouldn’t discount your chances at winning an office even if you don’t look like a stereotypical candidate.Resources TCW Progressive Training Calendar: Victory FundVictory InstituteConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

After months of door knocking, ad buying, hand shaking, picture-taking and town hall-ing, you might be tempted to think there’s nothing else to do come election day. False! You need to run an effective get out the vote campaign! Even if you convince your whole district to vote for you, it won’t matter unless they turn out at the polls on election day. That’s why in this episode, Joe and Martín teach you just how to do that. They give you the cold, hard truth about five of the biggest GOTV myths, discuss which voters to target for GOTV, and how to leverage social pressure correctly to nudge people to the polls. Martín sits down with the leading researcher on GOTV, Professor Donald Green of Columbia University, who literally wrote the book on GOTV. Professor Green breaks down what the research tells us about effective GOTV from what percentage of text message recipients will actually go to the polls to how low-budget campaigns can best leverage their resources to win.ResourcesGet Out the Vote: How to Increase Voter Turnout by Alan S. Gerber and Donald GreenGOTV Plan: Get Out the Vote Best PracticesGOTV Resources GuideConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

In order to win your campaign, you need voters to know your name as well as your campaign message. That’s why it's important to invest in paid communications, and if you can afford it, a media consultant to guide you through media strategy and help produce advertising spots for TV, radio, and social media. But what makes eye-catching creative work and how many spots do you need to buy so your message is heard? Joe and Martín answer these questions and more in this episode to teach you about the importance of message consistency across platforms, how many times a voter needs to hear your message for it to resonate, and how to balance paid and organic media. Joe speaks with Colin Rogero to discuss the most important question you need to ask when choosing your media consultant, how to integrate your paid media and digital communications, and what small campaigns should do if they can’t afford expensive media like broadcast TV ad spots. ResourcesPaid Media vs. Earned MediaPolitical Advertising Agency vs. Traditional Advertising AgencyPros and Cons of Candidate Communication MediumsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop