How to Win a Campaign

The full, raw interview with Greisa Martinez Rosas from Ep. 5: Storytelling for Advocacy. Tune in to hear Greisa share some time-tested strategies for story collecting and storytelling that have made United We Dream the leader of storytelling in the advocacy space. If you want to start storytelling to augment your advocacy efforts or if you want to improve your preexisting storytelling infrastructure, this full interview is a must-listen!Resources United We DreamThe Storytelling AnimalDigital Storytelling for Your AssociationTaking a Long-Term Approach to Nonprofit StorytellingConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Sign up for TCW's Advocacy Training February 25-26th! Use discount code howtowin to get $100 off your enrollment fee. Head to tcwadvocacy.com to learn more!Presented by The Campaign Workshop

For many progressives, the thought of hiring a lobbyist may have never even crossed the mind once. And it’s not a surprise. Lobbying has a stigma and its association with certain unscrupulous actors hasn’t done the industry any favors. That’s why Joe and Martín spend this episode shedding some light on what is often seen as a profession operating in the shadows. Learn what lobbyists do, how lobbyists can work with advocacy organizations, and whether you might need different lobbyists for different sides of the aisle. Also learn what and who are more important than any lobbyist ever will be. Tune in to hear from Courtney Snowden, a lobbyist who shakes up what you think of when you picture who a lobbyist is and what they do.Resources Lobby Visits for Nonprofits: Planning a Lobby DayHow Do I Kick Off My Legislative Advocacy Program?I'm Just a Bill Song-Schoolhouse RockConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Advocacy work often means dealing with sensitive or personal issues for vulnerable communities on a daily basis. That’s why we need to be extra cautious that we’re doing advocacy right, and not inadvertently causing extra burdens or difficulties to arise for the very communities we’re fighting for. Tune in to learn how to know whether your advocacy is going in the right or wrong direction, and what you can do to recover if you’ve gone off the rails. Joe and Martín also dispel some myths about advocacy that might be pushing you in the wrong direction and they explain how planning and goal setting can keep you from going off track in the first place. Martín chats with Katie Belanger, an advocacy pro who will discuss the importance of recognizing your biases and how your advocacy should be upsetting people (the right way).Resources Advocacy Strategy: Planning and WinningAdvocacy Plan: Where Do I Begin?CalendlyConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Fundraising is the lifeblood of advocacy work. Without steady, diversified revenue streams, nonprofits would not be able to fight the good fight day in and day out. In this episode, Joe and Martín share important lessons they’ve learned from years of advocacy work and training that will help you improve your quarterly reports. Tune in to learn how to connect your ask to a potential donor’s daily life, what materials you must have on hand in case a donor asks for them, and how using the RAT method will change your fundraising for good. Martín chats with professional fundraiser Joe Sangirardi of the Human Rights Campaign, who will explain how he’s adapted to fundraising during COVID and how you should reframe your thinking about fundraising as a science and a profession.Resources Advocacy Fundraising vs. Political Fundraising7 Questions with Jason Mida about Nonprofit FundraisingHow Can I Build My List for Fundraising?Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Your communications strategy needs to be well-thought out and effectively implemented. You need to decide what mix of earned and paid media you will use, and how you will harness your organization’s membership to act as amplifiers of your message. And of course, you will need to establish long-term engagement with your audience. Tune in to learn how to create an effective advocacy communications plan and hear Joe and Martín discuss advocacy communication best practices. This week’s guest is Andrew Yang’s 2020 travelling press secretary, Erick Sanchez. Erick is a master at advocacy communications, so come to hear his tips and stay to hear about his Dr. Anthony Fauci pillows and how he got Kenny Loggins to play a concert in his living room.Resources 7 Questions on Social Media Activism with Erick SanchezHow to Bring Campaign Communications to LifeNonprofit Content Marketing GuideErick’s Dr. Anthony Fauci PillowsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Just like in the game Risk, alliances are important in advocacy work too. Knowing who you can partner with and creating coalitions with your allies can help you expand your reach, draw from a larger pool of resources, and give weight to your demands. This week, Joe and Martín share their coalition building and coalition management best practices, as well as insights into how to use power mapping to achieve your coalition’s goals. This episode’s guest is Hannah Willard, an advocacy trainer and LGBTQ rights advocate who will explain how you can avoid internal conflict within your coalition and how each constituent organization can advance their own goals while still supporting the coalition.Resources Freedom for All AmericansCoalition Mapping: Understanding Your Coalition LandscapeYour Guide to Coalition BuildingConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Your advocacy campaign may be using patch-through calls, letter writing, petition signing, or any number of other tactics. However, without targeting and metrics, how will you know if these tactics are working? Through targeting and metrics! Tune in to this episode to hear Joe and Martín break down how to determine who the key decision-makers are and what data you should collect. This week’s guest is Rose Espinola, a data expert who will explain the importance of one-on-ones, the three tactics you can use to build pressure on a target, and why advocacy targeting is so unique. Resources Power Mapping: Understanding Your Political LandscapeMicro Targeting: Advanced Targeting is Key to WinningKnow Your Advocacy MetricsConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Advocacy storytelling is both an art and a science. While there are millions of stories to be told, you need to choose the right stories for your goals and tell them effectively and compassionately. This week, Joe and Martín tackle the world of storytelling, breaking down what storytelling is, what it is not, who can tell stories, where you can find stories, and why storytelling is essential to your advocacy campaign. This episode’s guest is the Executive Director of the national immigration advocacy organization United We Dream (UWD), Greisa Martinez Rosas, who will share tips on how UWD has developed one of the best storytelling operation in the advocacy space.Resources United We DreamThe Storytelling AnimalDigital Storytelling for Your AssociationTaking a Long-Term Approach to Nonprofit StorytellingConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop

Grassroots and grasstops advocacy might sound like opposites, but they’re really more like complements. Doing grassroots organizing the right way can help set you up for success in influencing grasstops advocates.  In this episode, Joe and Martín explain this symbiotic relationship and how to leverage your organization’s membership to execute a coordinated grassroots-grasstops campaign. Joe interviews Smart Growth America’s VP of Land Use and Development Christopher Coes, who divulges some of his secrets to effective grassroots-grasstops integration.Resources Grassroots vs. Grasstops AdvocacyHow to Be an Awesome Grassroots OrganizerGrassroots Strategies: Relationships MatterConnect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: marketing@thecampaignworkshop.comJoe FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop