
Founded & Funded
Listen to conversations between Madrona investors and entrepreneurs, founders, and startup personalities who talk about some of the key moments in building a company. Designed to give would-be founders and others interested in working with or for startups a view into the struggle and the lessons learned, these conversations are informal and informative.
With more than 25 years of investing in early-stage technology companies, Madrona has worked with founders from day one to help build their company for the long run. We invest in seed and Series A companies in the Pacific Northwest building across the information technology spectrum and in Acceleration (B and beyond) stage companies building with AI, regardless of geography.
Latest episodes

Aug 11, 2022 • 31min
IA40 Spotlight: Cresta Co-founder and CEO Zayd Enam on Using AI to Empower People to be More Productive
We've all struggled with call center experiences. Madrona's Ishani Ummat talks with Cresta Co-founder and CEO Zayd Enam about the unique angle Cresta takes to leverage AI to drive a better customer experience in real time. The two dive into the important topic of how AI can be used to help empower people to be more productive. we hear the story of why Zayd dropped out of his Ph.D. program to pursue launching his own company based on what he explains as the "schlep blindness" of contact centers. He also discusses the unique way he landed his first customer, which happens to be Intuit, one of the largest financial software companies in the country, and the benefits of taking a modular approach versus a full rip and replace of a customer's entire system. This episode may make you crave a Costco hot dog, but you'll have to listen to find out why!

Jul 28, 2022 • 29min
CommerceIQ's Guru Hariharan on Pivoting When You're in the Wrong Market
In this episode of Founded and Funded, Managing Director Scott Jacobson is talking with CommerceIQ CEO Guru Hariharan. CommerceIQ is a retail e-commerce management platform that automates and unifies category analytics, retail media management, and sales and operations all under one roof. The company secured $115 million in funding in March and just made its first acquisition — e-fundamentals — to expand into digital shelf analytics. The acquisition actually brings the company around full circle in a sense. CommerceIQ was originally Boomerang Commerce, which was a dynamic pricing software for multi-brand retail companies to better compete with the likes of Amazon. But Guru realized that despite the quality of that software and the A+ team he'd pulled together, he was trying to grow a business in an F market. He ended up pivoting the entire company to what is now CommerceIQ, selling the Boomerang business to Lowe's. Scott and Guru dive into what went into navigating those turbulent times, what it takes to be a vertical SaaS company, and Guru's realization that he couldn't solve every problem as though it were a math problem.

Jul 14, 2022 • 32min
Top Tier's David York on Limited Partners, Market Conditions
In this episode of Founded and Funded, we stray a little from our typical format to answer some questions that often come up in discussions between founders and our investors. Madrona Managing Director Matt McILwain talks with one of our Limited Partners — or the partners of ours that are not the day-to-day investors — Top Tier Capital Partners Founder and Managing Director David York. They explore different kinds of funding mechanisms, the current market conditions, and a bit of a history between the two firms – more specifically, why this San Francisco-based firm decided to bet on Seattle and Madrona all those years ago!

Jun 30, 2022 • 26min
Sila Co-founder and CEO Shamir Karkal on Crypto and Web3
In this episode of Founded and Funded, Madrona Partner Chris Picardo dives into the world of crypto and Web3 with Sila Co-Founder and CEO Shamir Karkal. Sila is a FinTech platform that provides payment infrastructure as a service and sits at the intersection of crypto rails and traditional financial services infrastructure — because as much as some people want to get away from the traditional financial system, crypto still needs to be able to plug into it. Shamir and Chris dive into the importance of this infrastructure, the ups and downs of the crypto market, the trends driving FinTech and crypto, and so much more!

Jun 16, 2022 • 39min
IA40 Winner Spotlight: Snorkel Co-founder Alex Ratner on data-centric AI, culture, and 'one of the most historic opportunities for growth in AI'
In this episode of Founded and Funded, we spotlight IIA40 winner Snorkel AI. Managing Director Tim Porter not only talks with Snorkel Co-founder and CEO Alex Ratner all about data-centric AI and programmatic data labeling and development, but they also dive into the importance of culture — especially now — and how to take advantage of what Alex calls "one of the most historic opportunities for growth in AI."

Jun 2, 2022 • 34min
Robotics Expert Sidd Srinivasa on Trends and What's Ripe for Innovation
In this episode of Founded and Funded Madrona Investors Aseem Datar and Sabrina Wu sit down with robotics expert and University of Washington Professor Sidd Srinivasa to talk about the technology and sociological trends that are leading to innovation in the robotics space, where Sidd sees opportunities for founders, and why now it is a time to pay attention to what's happening in the space. Sidd also shares why he is what he calls an "accidental roboticist" and some of the hard-learned lessons from throughout his extensive career.

May 24, 2022 • 14min
IA40 Spotlight - Madrona and PitchBook Partner for IA40
Madrona investor, Ishani Ummat, speaks with PitchBook Data leader, Daniel Cook, about bringing machine intelligence to the IA40 list. Their new algorithm takes many data points and creates a company score to predict company outcome probability. They previewed this work by analyzing last year’s IA40 list and found that late stage companies were 60% more likely to IPO. Listen as Ishani and Daniel talk numbers and what it means for companies building intelligent applications.

May 19, 2022 • 37min
IA40 Spotlight: SeekOut CEO Anoop Gupta and VP of People Jenny Armstrong-Owen on AI-powered talent solutions, developing talent, and maintaining culture
This week on Founded and Funded, we spotlight our next IA40 winner – SeekOut. Investor Ishani Ummat talks to SeekOut Co-founder and CEO Anoop Gupta and VP of People Jenny Armstrong-Owen about their AI-powered intelligence platform, the importance of not only finding and recruiting new hires but also developing and retaining employees within a company, and maintaining SeekOut's own culture while seeing significant growth over the last year.

May 5, 2022 • 46min
IA40 Spotlight: Hugging Face CEO Clem Delangue and OctoML CEO Luis Ceze on foundation models, open source, and transparency
This week on Founded and Funded, we spotlight our next IA40 winners – Hugging Face and OctoML. Managing Director Matt McIlwain talks to Hugging Face Co-founder and CEO Clem Delangue and OctoML Co-founder and CEO Luis Ceze all about foundation models, diving deep into the importance of detecting biases in the data being used to train models as well the importance of transparency and the ability for researchers to share their models. They discuss open source, business models, the role of cloud providers and debate DevOps versus MLOps, something that Luis feels particularly passionate about. Clem even explains how large models are to machine learning like what Formula 1 is to the car industry.

Apr 21, 2022 • 50min
IA40 Spotlight: Starburst CEO Justin Borgman on entrepreneurship, cloud partnerships and enabling intelligent applications
This week on Founded and Funded, we spotlight our next IA40 winner – Starburst Data. Managing Director Matt McIlwain talks to co-founder and CEO Justin Borgman about how launching his first company was like getting a Ph.D. in entrepreneurship, and then they dive into the customer problem Justin saw that made him believe the time was right to launch his second — Starburst. The two discuss open-source alignment, why making use of cloud partnerships early, especially cloud marketplaces, can be so beneficial for startups, why Starburst had to change the name of its query engine from Presto to Trino, and Justin’s guidance for creating a future-proof architecture.