TubeTalk: Your YouTube How-To Guide

Send us a textShould YouTubers care about being a "brand"? Will Branding help in getting us better brand deals?Phil Pallen, international branding specialist to the stars and celebs, join us and shares his process for standing out from the crowd. Full show notes and links are right here: https://vidiq.com/blog/post/branding-for-youtube-creators-tubetalk-161How Important is Branding for a YouTube Creator?Everyone defines branding differently, which makes it a valid question to ask, and a potentially confusing one to understand or to answer. Amazon CEO Jeff Bezos says your brand is what people say about you when you're not in the room, whereas my definition is a combination of things: branding is your control over the first impression you give others online, and the best branding re-creates the in-person experience. There should be nothing artificial about it. All we're trying to do is take what makes you in real life so great, and re-create that on the web, so it feels like technology is not so much sitting in the way between you and me. Very simple.If you're a YouTuber or if you have some sort of an online personality, whether that’s on Instagram, YouTube, LinkedIn, whatever the platform is, it's you, and you have to remove any of those barriers between you and the audience.It's much easier to connect with someone in real life than it is online. People who understand YouTube or understand social media as a means of growth, who are building a base or becoming an influencer are amazing, because it's much harder to do that online than it is to do it in person.Phil confirms that the resource that YouTuber’s are chasing is people's time and attention span. Building out your brand based on your personality then becomes your competitive advantage. It's your secret sauce.Humans love familiarity and routine. How can we inject personality into everything we do so that it feels more familiar and exciting? That's what anyone who's had success on YouTube, they are masters at that. They are masters in keeping us coming back for more, and wanting more, and making us feel like we know you even though, honestly, we'll probably never meet you in real life. If we do, great, but it's that ability to re-create the in-person experience.How to Brand Yourself on YouTubeThe prospect of branding yourself on YouTube can be overwhelming but Phil’s advice is to either re-visit the positioning, or start from scratch. Sometimes people are building a brand new idea, concept, a product, a service from scratch. That's great. Or we're taking something that already exists and re-visiting the positioning.The most important thing is looking at your goals. What is it you're trying to achieve? You’ve got to be crystal clear on what your goals are. Phil’s formula is to pair up something you love to do with something others need and are willing to spend money on. Because if it's something they need and they're willing to pay for, then you're going to have a lot easier time growing and marketing yourself without having to actually pay to get eyeballs to you.Branding is all about your overall image. It's what you want to achieve, where do you want to be, what's the road map to get there, will they spend money and buy your stuff, whatever that stuff is? This is all part of the branding process. Even if you’re building a YouTube channel or a brand around a hobby, Phill thinks it's incredibly important to think of yourself as a business - and every good business satisfies a need.Leave us a review and subscribe in your favorite podcast app so you don't miss our TubeTalk episodes every week!Any questions or comments? feel free to email me

Send us a textHow smaller channels can break into the big time and get more views on YouTube in 2019.The big YouTube creators can afford to employ a team to help film, record sound, and edit but what about the smaller creators who have to fulfill all of those roles? In this episode of TubeTalk, we speak to two creators who have worked out what they need to focus on in order to save time and really produce some amazing content and grow their channel. If you want to know what those tips and tricks are so that you can do it on your channel, this is the show for you.3 Tips on How To Get More Views On YouTube as a Small ChannelFor any smaller channel working towards building significant views and subscribers on YouTube, listening to this week's TubeTalk podcast is a must! Our guests give us some incredible insights regarding YouTube, and here's just a taste of some of the tips and strategy Jeff and Travis use on their own YouTube channels:#1 It's Never, Never Too Late to Build a Great YouTube ChannelThere is a perception that YouTube is already over-saturated but that isn’t the case - even in 2019. But the key factor is that every creator has their own voice, their own personality and their own story, and spin on things. So, there is no other Travis, there is no other Jeff, or any other creator so it's definitely not too late.Travis confirms that even a year ago he was convinced that it was impossible to grow a channel on YouTube, but learning what he learned, knowing what he knows now, it's not too late. Literally, there are channels that come out of nowhere and kind of blow up and it's totally possible. It's not easy, but it's totally possible.#2 Every YouTuber Needs to Put in the WorkA lot of aspiring creators look to YouTube and the opportunity it brings to many millions like free products and free trips and they think, "Hey, Hey I wanna be part of that." Many people have an unrealistic expectation of what YouTube is and how much work you've got to put into that. Even seasoned creators like Jeff underestimated the amount of work being a YouTube creator was.He assumed it was just as simple as recording your video, and then uploading to YouTube - never mind creating custom thumbnails, or thinking of the best title, or search engine optimization. But all these things go into creating a YouTube video strategy if you're serious about growing.YouTube is essentially a business, and with every business there are expenses, and marketing, and accounting and all that good stuff. If you treat YouTube as a business it’s a better way to look at it versus, "Hey, I slapped a bunch of videos together and look, people are gonna send me overseas!”.#3 Find your Niche on YouTune Then Double DownYouTube hates variety, because it doesn't know how to help you. It loves it when you do one thing, because it can then find an audience for you. When you do two, three, or four things, now it wants to help you, it just simply cannot.The problem with YouTube is the rules of the game. You try to take any kind of step out of the niche that you've made for yourself, and you may not get any traction at all. So when deciding on your niche, make sure it's something you can do for a very long time. For instance, if you have a cooking channel and are getting some great views and engagement for your content, then three months down the road you want to blog about how you're going to have a baby, you may kill your views dead.Of course, you need to be adaptable - and the ever changing YouTube algorithm and platform changes will force you to do that. But identifying your niche and sticking with it is what’s going to help you grow. You're going to really struggle if the videos you’r

Send us a textWhy is YouTube keyword research is the secret sauce to cracking the YouTube algorithm, and how to do it properly. For the full show notes, head over to https://vidiq.com/blog/post/how-to-master-youtube-algorithm-tubetalk-159The Three C’s of YouTube SuccessTom confirms that there are a number of factors that could be affecting a channel's growth or lack of growth - he calls them the three Cs of YouTube:Consistency of uploadsConsistency of topicConsistency of metadataWhile being consistent with upload schedules and content topics is YouTube 101, being consistent with metadata, or how you optimize your content is key. Titles, tags, and descriptions need to work for you on a channel level, as well as on an individual video level. Having a system for works to create an ecosystem of all of your videos and it’s something Tom has been working on for years. Because of his extraordinary access to a billion views' worth of data, he’s been able to refine this system down as close to scientific process as possible. Tom states that it’s the job of any channel manager, whether you're doing it for yourself or for somebody else, to engineer relationships between your own videos so that you dominate that sidebar. That’s the path to crazy, crazy suggested views.People totally forget that YouTube is, at the end of the day, a search engine. Good old SEO practices that work in the blogging world and on Google Search are going to have to be applied on YouTube too. It’s not about the relationship between you and your video content, it’s the relationship between your videos as a whole, and it’s a system that Tom unpacks on the podcast.Keyword Research: The Basis of YouTube SuccessTom’s system is based on a process called keyword research. It’s a tool that is widely underused, probably the most underused weapon that any channel manager or YouTube creator could use. Most people are NOT using it, or certainly not using it to its full power.Keyword research is often misunderstood because it's easy to do a quick search and say, "Okay, I'm going to put this in the tags of this single video and hope for the best." That's how it used to work in 2012 but that's not the same anymore, because YouTube and Google are a lot smarter now, and they understand content a lot better. Also, there's a lot more competition, and so there's a lot more other videos with similar metadata to cut through. Tom engineer’s relationships between his videos using keyword research, to go a level beyond just trying to rank an individual video. His aim to be the authority in his space, and he has used vidIQ’s Keyword Tool for the last seven years to identify exact search volume, an incredibly important metric for YouTube creators.Tom looks for keywords that are getting high search volume (meaning lots of people searching for it that month), but low competition. That combination means that either there's not enough videos being made around that subject to cover that search demand, or the videos are being made, but the competition are not optimizing their videos for the right keywords. vidIQ’s Keyword Tool helps Tom find opportunities in the market around his main channel keywords (or ‘seed’ keywords).Don't forget to leave a review and subscribe in your favorite podcast app.Any questions or comments? feel free to email me Liron@vidIQ.comCatch you on the next TubeTalk!

Send us a textUnderstanding your YouTube analytics is the first to step to creating content that drives views and subscriber growth. In this episode of TubeTalk we discuss Audience Retention, how to end your video, and why buying views is a really, really terrible idea. If you have followed all the best practices for creating a great video, like giving it a great title and a compelling thumbnail, it should perform as well as any other you have uploaded. But we all know that’s not the case - some videos underperform and it pays to understand exactly why. In this podcast we take a look at:Understanding Audience RetentionThe value of Relative Audience RetentionOptimizing Thumbnails for a good click through rateUsing the right language to end your videoHow to stop losing subscribersLeveraging traffic sources for views & content ideasWhy buying YouTube views is a really, really terrible ideaUnderstanding Audience Retention for YouTube SuccessJust one of the topics covered in this TubeTalk podcast is Audience Retention. Dane confirms that a good way to look at the audience retention metric is to ask “how fast do people want to leave this video?" because in many videos it's very fast! He divides audience retention into three parts:The intro and hook: How well does your intro and hook correspond with what you're doing in the thumbnail and title? If there is a disconnect between what you’ve promised and what you actually deliver your audience retention can drop very fast. For instance, if your thumbnail and title promises a video about ice cream but you actually focus on pizza your audience is not going to stick around (or come back).The middle part: This really is the bulk of the video where you should be engaging your viewers after the initial premise, keeping them interested and continuing to add value.The end part (including the endscreen): Did you convince your viewers to stay to the very end? Getting them to click on your end screen can really improve not just the ranking of that video, but the channel overall. You want to keep them watching as long as possible, and convince them to convince them to click and watch another video. If you can get them to watch to the end and get them to watch your next video, that's a very powerful signal for YouTube Watch Time.Looking at each of these sections independently can really help you understand how your content appeals to your audience. A lot of creators focused on the intro and the hook, but should take into consideration all three parts.For the full show notes, head over to https://vidiq.com/blog/post/recreating-youtube-success-tubetalk-episode-158 Don't forget to leave a review and subscribe in your favorite podcast app.Any questions or comments? feel free to email me Liron@vidIQ.com

Send us a textGood time management skills are critical for any YouTube creator if they want to be productive. In our new TubeTalk podcast, we discuss the best techniques with world expert Mike Vardy, including "time crafting", the key to success. For the full show notes, head over to https://vidiq.com/blog/post/time-management-tips-youtube-tubetalk-157YouTube Time Management HacksIn order to be consistent, you need to know how to budget your time. According to Mike, "productivity is about intention plus attention." What's your intention? It's to make YouTube videos. How are you going to pay attention to that? Intention to make YouTube videos without a way to pay attention to them, means you're not going to get them done.With any complex task, creating a production schedule to break a big task into a series of tiny tasks can really help. ‘Shooting a YouTube’ can be a big project, but starting on some of the smaller projects associated with it, like keyword research for “early morning routines." is more doable.While we all have the same 24 hours in a day, we all have different lives, and we all have different energy levels. While business isn't always personal, productivity definitely is. Mike calls this process “Time Crafting” and it's got to be personalized. You don't have to do it all. For full details on WHAT is "Time Crafting" and how to impliment it, make sure you listen to the podcast for details and working examples.Develop a Routine and Stick With ItThe first question you have to ask yourself is, are you just trying to get through today? Or are you trying to make a plan for beyond today? That's the question I always ask people when they're doing this. If they say, "I'm just trying to get through today," then we start with daily themes and then write down the things you know about each of those days of the week that are consistent.Don't forget to leave a review and subscribe in your favorite podcast app.Any questions or comments? feel free to email me Liron@vidIQ.com9e87wg3m

Send us a textFinding huge success on YouTube is absolutely possible - if you follow the five new principles to unlock new achievements and help monetize your content. We spoke to YouTube expert creator Scott Simson who has used the five principles process to drive 300,000 subscribers, and 100 million organic views across his YouTube channels in just 18 months. For the full show notes, head over to https://vidiq.com/blog/post/five-principles-youtube-success-tubetalk-156The Five Principles of Success on YouTubeFor anyone creating content on YouTube with the aim of increasing views and subscribers, there are a number of programming and audience development strategies they need to be aware of. YouTube expert Scott takes us through five of the most important:#1 Find Your Focus Then Stay in Your LaneScott highly recommends focusing in on a topic or category that you are most familiar with, or are at a specialist at, and go all out on creating and promoting content about that theme on YouTube. At one time, creators could publish videos around a broad topic (for instance - family vlogging) and upload a wide variety of content from different angles. But as YouTube continues to refine its algorithm with the aim of surfacing relevant, quality content to viewers, creators need a single focus. In other words, you have to do one thing really, really well in order for the algorithm to like you.Scott learned this lesson through experience last year when views tanked on his general ‘family’ content. While many other family-focused vlogging channels diversified and incorporated wider trends in their programming strategy, Scott made the decision to refine exactly what they wanted to offer their audience and double down, and triple down on content that has driven huge views and engagement. It’s a strategy that’s worked.For any creator who is just starting out, Scott recommends that until you have established a base audience of people who are watching you, stick with one thing. Once you get into the hundreds of thousands, or even millions of subscribers and your daily views are in the hundreds of thousands or millions, then you can start to branch a little bit and do more of a variety because you have a core community of people that's large enough that will follow you wherever you go, whatever you do. At the beginning, the safest thing to do is to carve out your little niche on YouTube and focus exclusively on that for a good long while.#2 Diversify Your Income from Video - NowThere was a time when you could predict your income from YouTube based off what you made in the previous year. Those days are long gone. Now, income can fluctuate month to month so YouTubers need to diversify where your income is coming in from. For Scott, that means not being reliant on Adsense income but looking at many other monetization opportunities including brand deals, product sales, affiliate links, lead generation etc. He advises any other creator looking to earn a passive income (or a more substantial income) to do the same.Think of a product that you can sell and sell it from the beginning. Try and talk to brands early. Most companies now understand the power of influence on marketing, and so they're willing to deal with micro influencers, whether it be with product sales or with affiliate type of program or with just product trade for video time. Most brands now realize that's the power of YouTube and social video.If you sell a product or service obviously your YouTube Channel is a great vehicle for sales or lead generation. Or, if there is a way to create a physical product around your channel (lik

Send us a textAffiliate Marketing on YouTube with Marcus Cambell - TubeTalk EP 155 You can listen to TubeTalk here: https://vidpow.com/tube-talk/iTunes: https://itunes.apple.com/us/podcast/vidpow-tubetalk-youtube-video-marketing-tips/id740234896?mt=2

Send us a textHow to sell products and services from Live Streaming with Todd Bergin TubeTalk EP 154 You can listen to TubeTalk here: https://vidpow.com/tube-talk/iTunes: https://itunes.apple.com/us/podcast/vidpow-tubetalk-youtube-video-marketing-tips/id740234896?mt=2

Send us a textHow to Sell Products and Services from YouTube With TrippYou can listen to TubeTalk here:  https://vidpow.com/tube-talk/iTunes:  https://itunes.apple.com/us/podcast/v...

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