TubeTalk: Your YouTube How-To Guide

Send us a textThis is the paragraph that has sent shivers down the spine of the YouTube community around the world:"Regardless of your location, we'll require you to tell us whether or not your videos are made for kids. We are making these changes according to an agreement with the US Federal Trade Commission, FTC, to help you comply with the Children's Online Privacy Protection Act, COPPA, and/or the applicable laws. Failure to set your content appropriately may result in consequences on YouTube or have legal consequences under COPPA and other laws."What does this mean for a YouTube channel that has an audience of under 13 as well as an audience that's over 13? What does this mean for family vlogs? What does this mean for gaming channels? What does any of it mean?We want those answers just as much as you do, so on today's episode of Tube Talk let's unpack those questions with someone who understands not only the law but also the influencer network, so someone who understands the YouTuber mindset. That man is Jonathan Katz who's an entertainment attorney representing influencers for the past three years. He's the co-founder of Clamour Summit, an amazing event for creators and brands to network and learn from each other. In this podcast you will learn:- Why the pressure to comply with COPPA is on creators not YouTube- Why there is so much confusion around COPPA- How creators need to determine whether their content is 'made for kids'- Why YouTube probably won't offer creators a 'mixed audience' option- How COPPA is going to fundamentally change the YouTube platform- Wh creators need to contact the FTC and comment on the changes- Why COPPA affects you even though you may live outside the US- Why adding a disclaimer to your YouTube description is not enoughCheck out Jonathan's website for a Legal Channel Audit!Don't forget to leave a review and subscribe in your favorite podcast app.Any questions or comments? feel free to email me Liron@vidIQ.com

Send us a textWhen you look at the big YouTube channels, there's one thing that they all have in common - they all have an amazing community or fan base. But how did they build that community?The mistake that a lot of us make is that we only use the tools that YouTube provides. We use the community tab, or we reply to comments, and that's pretty much it. That's a mistake.So today we're going to focus on using multiple tools to build a communication channel between you and your audience because that is how you grow your own YouTube channel.So, how do you build that one on one relationship and engagement with your audience? I put that question to QuHarrison Terry, Growth Marketer at for Mark Cuban’s group of companies.In this episode you will learn:- How to build your YouTube community- How to treat YouTube as a serious business so you get that return on investment- Why creators need to think of themselves as a brand - How to reach your audience where they are - The best tools to use to reach your YouTube communityFor the full show notes, head over to https://vidiq.com/blog/post/how-to-build-engaged-and-loyal-youtube-community-tubetalk-190/Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com

Send us a textHave you ever watched a YouTube ad knowing full well that it's an ad, but it's so well done that you don't mind sitting and watching the entire thing? Yep, me too. So today we speak to one of those companies who does this really well and they are going to be sharing tips and tricks on how to keep an audience engaged. Let's learn from them.How do we get that engagement to the point where viewers actually want to hit that subscribe button? I’m joined by Rob Towne, Director of Performance Marketing at Purple to understand how can a video got 182 million views! In this episode you will learn:- Why storytelling is at the heart of a great YouTube ad- Why you need to identify your audience before you start advertising to them - How your audience is a collective with many needs and requirements- How to work with influencers as a brand- How affliate links work for your brand For the full show notes, head over to https://vidiq.com/blog/post/how-to-make-youtube-ad-good-enough-to-watch-tubetalk-189. Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com

Send us a textYouTube is full of an incredible range of content, but is it a good platform to build a successful channel around teaching a skill? On this episode of TubeTalk, we talk to a creator that’s done just that. Gabby Wallace runs a very successful YouTube channel called Go Natural English which teaches American English to learners. She’s generated 55M views for her videos, and with a growing subscriber base of 1.6M, she’s tapping into a clear demand from viewers for this type of content. I was fortunate enough to spend some time with Gabby at one of the recent video conferencing event held in Los Angeles, where we got to unpack her channel, understand her strategy. In this podcast you will learn:- How you can use your skills to teach others on YouTube- How to leverage the huge demand to learn new skills via YouTube- How to monetize your educational content on YouTube For the full show notes, head over to https://vidiq.com/blog/post/how-teachers-can-use-their-on-youtube-tubetalk-188. Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com

Send us a textTo be successful in YouTube in any niche, you have to have discipline, you have to have the commitment, and you have to have the vision. Today's guest has those in spades, and it's no wonder some of the world's biggest brands want to work with him. Let's dive in and get in behind the scenes and see what we can learn for our YouTube channel.On this week’s episode of TubeTalk I’m joined by Dave Maze of Kinotika, the go-to YouTube channel for anything to do with cameras, reviews, tips and tricks. In this podcast you will learn:- Why it's never too late to start a YouTube channel - Why being a single brand ambassador might harm you in the long run- How a running list of content ideas will keep you productive- How to find a balance between creativity and analyticsIt's always fascinating to hear how a creator has built a thriving YouTube channel out of a particular skill or passion. On this week's TubeTalk we talk to Dave Maze who did just that!For the full show notes, head over to https://vidiq.com/blog/post/how-to-grow-a-youtube-channel-tubetalk-187Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com

Send us a textCan you REALLY be a mobile content creator and do EVERYTHING on your phone? Do you need to spend thousands on equipment to be successful on YouTube?I wanted to understand what it would take to be a creator who only has access to a mobile phone, so I called upon one of the top experts in the field to help me. Dee Nimmin just on mobile, so he’s the ideal person to teach us the tips and tricks of how to be successful on YouTube using only a mobile phone. In this podcast you will learn: - Why a smartphone is all you need to create video content- Why creating video is more important than waiting for the right gear- Why investing in a microphone should be your first step- Why learning the manual controls on your smartphone is a must- The best apps for editing video on a mobile - The best apps for creating custom thumbnails on a mobile deviceFor the full show notes, head over to https://vidiq.com/blog/post/how-to-be-successful-youtube-without-spending-a-fortune-tubetalk-186/. Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com

Send us a textIf you check with anyone that's been successful on YouTube, the two words you will hear constantly hear are trends and community. If you want to know how to use trends and community to grow your YouTube channel, well, this is the right episode for you.At vidIQ, we use the power of the community and leverage trends to bring our audience the most up-to-date and useful content we can. Our guest, Dan Currier from Creator Fundamentals does this superbly well. He's going to teach us the exact steps that he uses to build amazing audiences for his clients. In this podcast you will learn:- How to jump on trends that specifically benefit your YouTube channel- Why creating content on the back of one viral video may not be the best strategy- To create trending content that benefits your communityFor the full show notes, head over to https://vidiq.com/blog/post/why-video-powerful-marketing-funnel-tubetalk-184/. Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com

Send us a textAs a YouTuber, you possess the amazing skill of being able to tell stories via video, a skill that's absolutely necessary in today's business and marketing world. How can you use that skill to generate additional revenue? The answer is on this week’s episode of TubeTalk.Video is an incredibly effective way of generating business leads - but your content needs to resonate with the target audience to be effective. So how do you get viewers to engage with your B2C or B2B uploads as part of your marketing funnel? We’re joined this week by Ben Amos, a video marketing expert from Engage Video Marketing. In this podcast you will learn:1. Why marketers should focus on video2. The key elements of the customer journey when it comes to video strategy3. How to use the power of storytelling for your video content For the full show notes, head over to https://vidiq.com/blog/post/why-video-powerful-marketing-funnel-tubetalk-184/. Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com

Send us a textThere’s a big myth around YouTube - That it’s saturated, and everybody's doing the same thing,  so there’s no room for new creators. Wrong!On this episode of TubeTalk, I’m speaking to someone who runs a very unique channel which is doing exceptionally well. We discuss how whenever you put yourself out there, and share your passion with the world, even YouTube will reward you for it. Josh Horton is a professional juggler, with over 500K subscribers on YouTube and in this podcast you will learn:1. How he turned his passion into a YouTube goldmine2. How he learned to understand his audience to give them the content they want 3. The different YouTube content he creates around a single topic For the full show notes, head over to https://vidiq.com/blog/post/how-to-turn-passion-into-youtube-career-tubetalk-183/. Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com

Send us a textAs YouTubers, we tend to focus only on YouTube. Yes, we boost our videos with a bit of social media here and there, but it's time to rethink that whole strategy and repurpose our new and existing content on other platforms. On this week’s TubeTalk, we’re doing just that and discussing 360, VR, blogging, and podcasting among other strategies. If you want to know how you can expand your reach, this is the episode for you!My special guest is Christoph Trappe, an expert in content marketing who shares a different perspective on content, content marketing, branding, and all those things that are going to help us get to that level of exposure and authority. For the full show notes, head over to https://vidiq.com/blog/post/youtube-content-go-further-tubetalk-182/. Don't forget to leave a review and subscribe in your favorite podcast app!Any questions or comments? feel free to email me Liron@vidIQ.com