Letting & Estate Agent Podcast

Kirsty Franks is the fractional marketing director for the Property Franchise Group, and also boss of Frank Marketing, a firm that helps big or small estate agents with their marketing. In the winter of 2024, she dropped by the WatkinSofa to share the 3 biggest mistakes that Estate Agents make with their marketing.

Ian Harris is the NAEA Propertymark Vice President and the Regional Sales and Marketing Manager for Watsons Residential Sales in Norfolk. In the winter of 2024, he dropped by the WatkinSofa to chat about whether ROPA is a threat to the Estate Agency industry or not.

Looking to enhance your estate agency's approach to mental health and neurodiversity? In this video, Jayne Twiddle (TAUK, York), former National Operations Director at Hunters and expert in building self-employed estate agency teams, shares her personal journey and expert advice. She discusses the importance of mental health awareness within the estate agency industry, how understanding neurodiversity can strengthen both staff relationships and customer interactions, and why it’s crucial to go beyond the typical ‘checklist’ one-to-ones. Watch now to learn practical strategies that can help you create a more inclusive, supportive environment for your team and clients. Don’t miss this conversation with a true industry leader!

Maxine Fothergill is the MD of Amax Estates & Property Services Gravesend, Past President ARLA PropertyMark, Columnist for Property Investor News and published book author of “How to Become a Successful Property Investor”. She dropped by the WatkinSofa in the late Autumn of 2024 to chat all things property as well as how to become a successful property investor.

Kirsty Franks is the fractional marketing director for the Property Franchise Group, and also boss of Frank Marketing, a firm that helps big or small estate agents with their marketing. In the winter of 2024, she dropped by the WatkinSofa to share her top 5 tips to improve your marketing.

Is Assignment Selling the Secret to Closing More Listings? Have you ever wished for a way to stand out from the competition before even stepping foot on a property? Assignment selling might just be the game changer you’ve been looking for. In this episode, we dive into a strategy that allows you to add value to your potential clients before your appraisal appointment even begins. The key is in creating a personalised, informative video for your clients, highlighting the five most common questions they’ll likely have about the process. By sending this video in advance, you’re showing them that you respect their time, offering valuable information up front, and ensuring that your meeting is far more productive. This approach not only makes you more memorable but also positions you as a trusted expert. It's all about creating that connection early, which helps build confidence and trust, making it much easier to close the deal. Want to know how to implement this simple yet effective technique? Listen to the full episode now and see how assignment selling could work wonders for you!

The biggest shake-up to the private rented sector in 35 years is about to land. No more Section 21. No fixed-term tenancies. New rent controls. A ban on selling within 12 months of asking a tenant to leave. And that’s just the start. ❓ What does this mean for letting agents? ❓ How can you prepare your landlords? ❓ Will this create new challenges—or new opportunities? I sat down with David Smith, one of the UK’s top legal experts on landlord and tenant law, for an in-depth, no-nonsense breakdown of what this Bill really means. 🎥 1hr 40mins. Every detail covered. No fluff—just straight-talking answers. 📅 Coming in a couple of weeks. You won’t want to miss this. This isn’t just about survival—it’s about staying ahead. The letting agents who adapt fastest will be the ones who thrive.

Can Estate Agents Fix the Conveyancing Process? The key to faster completions in today’s fast-moving property market, estate agents are often left holding the bag when transactions stall. But what if you could change that? In this episode, I'm joined by the brilliant Steph Walker, boss lady of TAUK, to dive into how estate agents can take control of the conveyancing process and dramatically speed up completion times. Here’s what you’ll learn: - Why referral fees shouldn’t be your main focus: It’s not about pocketing a quick £200–£300, it’s about fostering long-term relationships with solid conveyancers. - The power of the ‘contract ready’ approach: Get your sellers' contracts sorted before listing and shave off weeks from the process. - Instructing a buyer's solicitor early: Why it can make a massive difference – even when you haven’t found the buyer yet. - The secret to cutting fall-through rates: How reservation agreements and strong sales progression teams can reduce headaches and bring in results. Steph shares practical tips on how agents can optimise the process, improve client satisfaction, and ultimately boost your chances of getting properties over the line. Don't miss this insider insight – hit play, and let’s revolutionise the way we think about conveyancing! Drop your thoughts in the comments, and share this episode with fellow agents who need to hear this.

Why This Estate Agent Moved from High Street Offices to a Hub, And Why It Paid Off! In a game changing decision, John Newhouse, founder of Roseberry Newhouse, closed three High Street branches and moved his entire agency into a business hub. But what sparked this shift, and what impact has it had on the business? John takes us through his reasoning, a mix of rising costs, fluctuating sales, and the need for a more efficient structure. Despite initial reservations, the move proved to be a turning point. With a single hub now serving as the agency’s base, John saw the business grow stronger, even surpassing the results of the previous multiple offices. He shares how a strong social media presence, paired with the right strategy and a clear vision, helped his agency maintain and even grow its client base. The decision also pushed the agency to focus more on service thna location, proving that high street offices are not the be all and end all. Listen now to learn more about how John navigated the challenges and how this shift could help reshape your approach to estate agency.

Ian Harris is the NAEA Propertymark Vice President and the Regional Sales and Marketing Manager for Watsons Residential Sales in Norfolk. In the winter of 2024, he dropped by the WatkinSofa to chat all things Estate Agency and whether or not a Propertymark membership is worth the cash.