The Intuitive Customer - Helping You Improve Your Customer Experience To Gain Growth

There is an abundance of theory in behavioral economics which can seem overwhelming. How can Marketing and Customer experience teams start using it today. In this podcast we give you an overview of the big ideas. To do this, Ryan has developed a framework of the four key principles - a summary of the four principles of human behavior. Ryan calls this the 4R's. 1: Reference points. Reference points is the idea that people evaluate almost anything by comparing it to something else. If you want to figure out how people are going to evaluate something you need to figure out where they're starting from. 2: Reason What are the reasons that people have for choosing or not choosing to use your service? What are the reasons people use to for justify their choice? How does Behavioral economics affect this? 3: Resources All businesses want their experience to be easy. Customer crave this. But why? The reason is because people have a limited amount of cognitive resources to devote to things, a limited amount of attention, a limited amount of patience. Try to consider that when you are trying to anticipate how people are going to make decisions and how they're going to evaluate an experience. 4: Replacement This is the idea that people like to get 'stuff' done and that includes making decisions. If people need to make some certain evaluation with regards to your experience, your product or service. In fact, evaluating the offering on its merits or are they using some heuristic or some substitution to answer your question? If you would like to find out how you can implement these in your organization, please listen to the podcast to hear Colin & Ryan explain this further. Or please contact us at www.beyondphilosophy.com . Follow Colin on Twitter @ColinShaw_CX.

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There is a great deal of information in academia that can help your business, but how do you access it? How do you read it? How can you apply this to your customer experience? Colin will reveal how you can benchmark your performance against other companies to determine how you are doing in the new world of behavioral economics and customer experience. Just complete a short questionnaire and we will then send you a free personalized report!

It seems from two recent surveys that despite all the money and resources that have been ploughed into improving Customers Experience, this is not having any effect? What will happen next is that CEO's and the C-Suite will start to remove their support for these changes. What is the problem and what can be done about it? Who better to answer that than Colin Shaw with 17 years experience in the industry and many successful implementations that have driven a great return on investment.

There are two key ways people make decisions: intuitvely or rationally. We discuss why this is important to designing your customer experience and how this can have a key effect on customer loyalty. We reveal how you can benchmark your organization's performance against other companies to determine how you are doing in the new world of behavioural economics and customer experience. Just complete a short questionnaire and we will then send you a free personalized report!

Customers tend to partition money and resources into different categories and this affects their spending patterns. What are the implications of this for you? How can you use this to take your customer experience to the next level? Colin reveals how you can download his ebook 'Unlocking the Hidden Customer Experience' for free!

There is a big difference between what customers say they want and what they buy. For example, Disney know that when they ask their customers what they would like to eat at their theme park that people will say they would like to have an option of a salad. Disney also knows that people don't eat salads at theme parks! They eat hot dogs and burgers. It is therefore vital that you discover what your customers REALLY want, not what they say they want, and what drives most value for you. This will help you prioritize what you focus on. In this podcast we go through a methodology of how to discover this and how you can use this to improve your customer experience and marketing.

What are the best statistics to help you prove ROI for your customer experience program? These are the best statistics that will help you create ROI. Colin reveals how you can download his ebook 'Unlocking the Hidden Customer Experience' for free!

We all know the retail landscape is changing. But what should it be changing to? What are the opportunities and problems? Colin and Ryan interview Amit Sharma, CEO of Narvar, about how retailers can create emotional connections with shoppers in a technology-driven world. Colin will reveal how you can benchmark your organization performance against other companies to determine how you are doing in the new world of behavioral economics and customer experience. Just complete a short questionnaire and we will then send you a free personalized report!

Customers make rules for themselves that help them in their buying decisions. Some of these rules are common to many people. Some are specific to individual customers. Do you know what your customer's rules are? How do you find out how to move your customer experience to the next level. Colin reveals how you can download his ebook 'Unlocking the Hidden Customer Experience' for free!