In this profound episode, Kerry Stover explores the idea of building a 1000-year company, delving into the challenges and aspirations behind such an enduring vision. He emphasizes the importance of understanding scale, noting that the world's oldest companies typically have a workforce of 300 or fewer, maintaining a closeness that allows them to navigate generational leadership shifts. Reflecting on the rarity and beauty of companies that stay true to their purpose across generations, Stover underscores the pivotal role of successors and the meticulous planning required to train the next generation of leadership. He touches on his personal experiences, citing his and the CEO's decision a decade ago to measure their success based on the performance of their successors. While underscoring the importance of maintaining a company's core mission, Stover also warns against the perils of overextension into unfamiliar markets, as exemplified by ancient Japanese companies that collapsed after drastic pivots. Finally, Stover imparts the wisdom of embracing innovation, highlighting that true longevity lies in understanding not just what a product is, but the human values it addresses. Drawing inspiration from a Futurist podcast, he concludes with the thought that the key to long-term relevance is to ensure that one's offerings continually resonate with basic human values.

In this enriching conversation with Sheila Kloefkorn, the ingenious force behind a top-tier marketing agency, we journey through the nuances of strategic B2B marketing and the art of personal well-being. Sheila underscores the importance of genuinely understanding one's products or services, the imperative of pinpointing the optimal buyer, crafting resonant messaging, and the selection of the most effective marketing channels. This isn’t just theory; Sheila illustrates her points by delving into a captivating case study involving an Israeli 3D printer company. Through meticulous outreach, they were able to connect with high-value leads, even capturing the attention of industry giants like Microsoft and NASA.An overarching theme throughout the discussion is the vital need for in-depth planning. Rushing to execution without a clear roadmap or without understanding one's target can lead to unnecessary resource drain. Sheila emphasizes that successful marketing is rooted in addressing genuine industry pain points with tangible solutions. Moreover, in our daily lives, it's essential to nurture an abundant mindset, consciously deciding to focus on factors within our control, leading to both professional and personal fulfillment.If you're eager to elevate your B2B marketing approach or seek a fresh infusion of inspiration for daily living, this episode with Sheila Kloefkorn is a must-listen.

Step into the dynamic world of Amy Anderson, where corporate discipline seamlessly merges with the essence of personal authenticity. As Amy recounts her evolution from a corporate stalwart to a ground-up entrepreneur, she underscores the monumental role played by staunch belief and regimented morning habits in charting a path to success.Amy's candid insights shed light on the indispensable need for authenticity in today's branding and marketing realm. In a post-COVID world that demands transparency, she speaks about distilling a brand's essence into a core message, illustrating this with her client's innovative approach to financial reporting that turns the often drab topic into an engaging one.Beyond her personal practices, Amy emphasizes the importance of understanding the comprehensive customer journey in any brand. She narrates her proactive approach with Wild Coffee Marketing, where the emphasis isn't just on fulfilling client mandates but also on pioneering innovation and bringing forward novel ideas that significantly enhance the customer's brand interaction.In a touching metaphor, the "flip the turtle" culture encapsulates her business ethos— it's about rallying together, supporting, and uplifting each other, be it within her team or for their clients. As she underscores the essential aspects of leadership— from establishing predictable processes to fostering compassion and balance— listeners get an insightful look into what makes a leader truly effective in the current business landscape.

Dive into a conversation with Alec Hudnut, CEO of Vici Partners, as we unpack the intricate layers of business growth, profitability, and nurturing the entrepreneurial spirit. Drawing inspiration from his unique experiences, Alec delves into how even small observations, like items overlooked at the bottom of a grocery basket, can have ripple effects in the business world. Using the story of a mailroom operator, Alec paints a vivid picture of how an attentive employee saved a company millions, underlining the value every staff member holds. Beyond individual tales, Alec touches upon the significance of CEOs and business leaders fostering an entrepreneurial mindset among their teams. He further explores the transformative power of honing in on core business operations, shedding the unnecessary to achieve simplicity, reduce stress, and boost efficiency, using the example of call center operations and the profound effect of first call resolutions. Are you ready to discover the hidden entrepreneurial gold in your company or elevate your earnings growth? Dive into this episode with Alec Hudnut and revolutionize your perspective on business growth and profitability!

In this insightful episode, Simon Sobrero, Decipher Italian company CEO, delves deep into the world of translation, automation, and the continued relevance of the human touch in an increasingly digitized domain. Discover how advanced machine learning tools, like ChatGPT, are reshaping the industry and why language's nuanced, human essence remains irreplaceable despite the leaps in technology. From honest pricing to the challenges of dealing with larger translation agencies, Simon provides a holistic view into the ever-evolving landscape of language services. He also delves into the growing trend of Digital Nomadism in the translation field and his personal journey being mentored by Arseni at Ihouse Design, stressing the importance of continuous learning and taking baby steps in marketing and self-presentation. Not just a professional narrative, Simon touches upon the heartwarming family lineage of language lovers that instilled in him a passion for words. With a hint of nostalgia, he recalls how as a child, he was fascinated with crafting concise sentences, a trait that aligns with his admiration for AI in today's age. As the conversation flows, the emphasis is clear – it’s not just about the answers but the quality of the questions we pose. Tune in to gain a fresh perspective on the intricate dance between humans, languages, and machines. Dive in now and rethink what you know about translation!

In this insightful episode, Anita Mar, an award-winning registered Trademark Agent, delves deep into her professional evolution, reflecting on her experiences from working in bustling Canadian law firms to spearheading her own venture, Trademark Angel. She candidly discusses her aversion to traditional meetings and how she's built a structure focused on efficiency, productivity, and work-life balance. As she details her journey from 80-hour workweeks to her self-imposed 30-hour cap, Anita shares the tools she uses, the importance of delegating, and her unique strategies to cope with competition. We also explore her innovative ways of client acquisition, including her surprising success with platforms like Fiverr. This episode is a treasure trove of insights for both budding entrepreneurs and seasoned professionals. Whether it's about trademarks, managing competition, or even goats, Anita's perspective is bound to resonate and inspire. Dive in and discover the story of a woman who truly knows the art of balancing quality service with personal well-being.

In this enlightening episode, David Fischette delves deep into the importance of storytelling for businesses and how it can forge emotional connections. Drawing from his vast experience and successful ventures at Go West Creative, Fischette speaks about the essential elements of brand storytelling, emphasizing the need for authenticity, clarity, and understanding. He also reflects on the power of empathy in his personal and professional journey, sharing how it enables him to resonate with diverse audiences. From touching on contemporary issues such as societal division to reminiscing about the potent role of music in his life, Fischette’s insights shed light on how narratives can be impactful and transformative. He concludes by inviting listeners to explore Go West Creative's endeavors further and leaves them with an enduring message about championing humanity beyond labels and biases.

In this inspiring episode, we sit down with Lisa Druxman, the creator of the wildly successful fitness franchise Fit for Mom. Lisa opens up about her humble beginnings, transforming her passion for fitness and the challenges of motherhood into a unique business model. From its launch in 2001, the innovative Stroller Strides program, a stroller-based workout for mothers, quickly went national due to its powerful sense of community and the vital support it offered to new moms. Today, Fit for Mom boasts multiple fitness programs for every stage of motherhood. Lisa reveals how an unexpected appearance on NBC's Today show amplified the company's reach, prompting a surge of interest that led to numerous franchises across the country. The interview highlights her unique business model, the benefits of media exposure, and the importance of a compelling 'why' for any business. Listen in as Lisa shares valuable insights for aspiring entrepreneurs and discusses her pride in creating career opportunities for mothers. Her story is a testament to the power of community, innovation, and the profound strength of motherhood.

Ryan Zofay, a successful serial entrepreneur and a beacon of personal transformation, shares his inspiring journey on the "21st Century Entrepreneurship" podcast. From overcoming a troubled past to becoming a nine-figure business owner, Zofay's story is a testament to the power of self-love, resilience, and a relentless pursuit of personal growth.In this interview, Zofay delves into the importance of internal healing and self-love as the foundation for personal and professional success. He emphasizes the need for entrepreneurs to find their passion and align it with their business, as he did with his recovery and his work in helping others overcome addiction.Zofay also shares his insights on overcoming fear, which he views as a biological gift rather than a hindrance. He discusses the concept of pattern recognition and the importance of replacing negative patterns with positive ones.The interview further explores Zofay's business strategies, his commitment to philanthropy, and the daily rituals that sustain his success. He underscores the importance of gratitude and maintaining a positive focus, which he believes directly influences the quality of one's life.Looking ahead, Zofay envisions his treatment center, "We Level Up," expanding its reach to impact 30,000 lives a year across the United States. His story serves as a powerful reminder that personal transformation can lead to profound impact, and that our past does not define our future, but rather, it fuels our growth and our ability to make a difference.Don't miss out on this enlightening episode of the "21st Century Entrepreneurship" podcast featuring Ryan Zofay. If you're an entrepreneur seeking inspiration, or anyone looking to transform personal challenges into a powerful drive for success, this interview is a must-listen. Tune in to learn from Ryan's journey, gain insights on overcoming fear, and discover the power of self-love and gratitude in shaping your life and business.

In this episode of 21st Century Entrepreneurship podcast, esteemed guests Minette Norman and Karolin Helbig discuss their compelling journey from conceptualizing a simple idea to crafting a well-received, authoritative book on psychological safety. Their conversation is a testament to the powerful process of identifying feasible steps towards achieving a larger, more complex goal and the transformative potential that lies within such an approach.They delve into the importance of maintaining a stress-free environment to nurture creativity and innovation, explaining the fundamental brain dynamics that play a crucial role in this process. They address the often overlooked aspect of balancing exploration with defense modes and offer practical strategies to manage stress and trigger the brain's exploration mode, thereby fostering an atmosphere conducive to innovation.Norman and Helbig also speak about the significance of grounding our actions in personal passion and values, underscoring that true motivation arises from internal drive rather than external factors. They detail their experiences of writing the book alongside their full-time professional commitments, highlighting that the endeavor was a labor of love and a fulfilling journey of exploration and creation.The conversation moves into discussing their book's reception, recounting the overwhelmingly positive feedback from experts in the field and users who found the book extremely practical in real-world scenarios. They share anecdotes of practitioners from various industries who have utilized their book's material to conduct workshops, give keynotes, and implement changes in their work environments. The reviews and endorsements they received speak volumes about the book's applicability, usability, and its real-world impact.This conversation is not just about their journey, but it also offers a sneak peek into the heart of their book, elucidating why psychological safety is a pivotal factor in fostering a conducive work environment and the actionable steps to achieve it. Their experiences serve as an inspiring beacon for entrepreneurs, team leaders, and anyone interested in enhancing team dynamics and organizational culture.