Building Margin

Explore the key differences between strategy and strategic planning to unlock your business's potential. Discover how to define your company's purpose and identify strategic problems for success. Learn how to evaluate strategic options while keeping the customer at the heart of your decisions. Delve into crafting long-term initiatives that enhance customer experience and drive innovation. Finally, see how aligning strategy with finance can create a robust framework for sustainable growth.

Discover the importance of the LTV to CAC ratio in scaling your business profitably. Learn how to calculate and optimize these metrics for growth while aiming for a healthy 3:1 ratio. Gain insights on improving customer retention and enhancing the customer experience to maximize profitability. Tracking these key metrics over time can help identify trends and guide informed decisions. If you're looking to refine your sales and marketing strategies, find valuable tips and support to transform your business into a more resilient venture.

In this episode, Steve Coughran shares his personal journey of turning adversity into opportunity. He opens up about the mindset shift that took him from feeling stuck to building a multimillion-dollar business. Along the way, he offers practical strategies and motivating insights to help you overcome challenges, refine your strategy, and unlock your next big breakthrough.Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. www.coltivar.com

In this episode of Business Strategy with your host, Steve Coughran, as we delve into the critical aspects of vision and valuation for business owners featuring our distinguished guest, Patrick Donohue. Join us as we explore how having a clear vision and understanding the true value of your company can drive strategic decisions, enhance growth potential, and prepare you for future challenges.Key Discussion Points:Crafting a Vision: Discover how a compelling vision can guide your business towards long-term success. Learn practical steps for defining and aligning your company's vision with your business goals, market opportunities, and customer needs.Business Valuation: Uncover the essentials of valuing your business accurately. Our guest provides insights on the various methods of business valuation, their implications for mergers, acquisitions, and investments, and how understanding your company's worth can influence strategic planning.Strategic Decision-Making: Understand the interplay between vision and valuation in making informed, strategic decisions that enhance operational efficiency, drive market competitiveness, and foster innovation.Future-Proofing Your Business: Learn strategies to future-proof your business by integrating vision and valuation into your overall strategic framework, ensuring resilience against market shifts and economic uncertainties.Whether you’re a startup founder, a seasoned entrepreneur, or a business leader, this episode offers valuable insights and actionable advice to refine your business vision and leverage valuation for sustainable growth and success.Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. www.coltivar.com

In this episode, Steve Coughran unpacks the critical role business strategy plays in driving long-term success. He explores how strategic planning fuels innovation, sharpens competitive advantage, and positions companies for sustainable growth.Steve also highlights what’s at stake when businesses fail to adapt—missed opportunities, market irrelevance, and financial setbacks. With practical advice tailored for business leaders, this episode offers clear steps to align your strategy with shifting trends and real-world demands.Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. www.coltivar.com

In this episode, Steve Coughran dives into why developing strategic acumen is essential for thriving in today’s fast-moving business world. He breaks down how mastering strategic thinking can lead to better decisions, sustainable growth, and a lasting competitive edge.Steve shares practical tips on identifying your core strategic problem, defining a clear purpose, and building principles that actually guide execution. Whether you’re leading a startup or scaling an established company, this episode will help you think more strategically and lead more effectively.Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. www.coltivar.com

In this episode, Steve Coughran explores one of the most underrated drivers of entrepreneurial success: passion. Drawing from his own journey as a founder and CFO, Steve shares why passion isn’t fluff—it’s fuel. It drives creativity, resilience, and purpose, turning a business into a mission and teams into believers.Packed with real stories and practical takeaways, this episode helps founders and leaders tap into what truly motivates them—and shows how to turn that energy into a strategic advantage.Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. www.coltivar.com

In this episode, Steve Coughran sits down with entrepreneur Raph McGowan to talk about the grit, resilience, and mindset it takes to build a business from the ground up. Raph shares the highs and lows of his journey—how he turned obstacles into opportunities, made strategic pivots, and stayed motivated when things got tough. It’s an honest, inspiring conversation full of real-world lessons for anyone growing a business. Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. www.coltivar.com

Join expert Mark Stiving as he delves into pricing optimization, sharing hacks to boost profitability. Explore psychology of pricing, strategic adjustments, and maximizing revenue. Learn how subtle changes can impact the bottom line. Gain insights into customer needs and overcoming pricing challenges for business growth.

In this episode, Steve Coughran breaks down the three core financial statements every business leader should understand: the income statement, balance sheet, and statement of cash flows. Drawing on his experience as a CFO, Steve explains how these tools reveal the true health of a business—and how they connect to strategic decisions. Whether you're tracking revenue, cash flow, or equity, this episode will give you the financial clarity you need to lead with confidence.Disclaimer:The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.coltivar.com/privacy-policy-and-terms-of-use for additional important information. www.coltivar.com