Creator Lab - interviews with entrepreneurs and startup founders

Subscribe & watch on YouTube:https://youtu.be/8HlTDcNCDxI Timestamps: (00:00:00) - Intro (00:00:26) - Start of Interview (00:01:42) - Starting HVMN (Health Via Modern Nutrition) (00:07:48) - Scale Of Business & Google Background (00:13:02) - Ketosis & Keto (00:18:23) - How The Brain Uses Energy (00:21:39) - Exogenous Ketones (00:35:31) - Athletes Using Exogenous Ketones (00:38:55) - Sponsor: Justworks (00:40:01) - Continuation Of Interview (00:45:04) - Ketones Your Body Produces vs Exogenous Ketones (00:47:00) - Contract With Army (00:48:59) - Glucose Levels & Clearing Out Carbs You Eat (00:58:57) - 7-Day Fast (01:02:35) - Autophagy & Fasting (01:09:52) - Stem Cell Preservation (01:14:51) - Micro-Dosing Links Mentioned: https://twitter.com/bdm_runner Thank You To Our Sponsor: Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Subscribe & watch on YouTube:https://youtu.be/EtsZ36eaBPc Timestamps: (00:00:00) - Intro (00:00:37) - Start Of Interview (00:01:30) - Annie Duke's Background In Poker (00:03:49) - Growing Up (00:06:11) - How Games Help Your Life (00:09:53) - What Makes A Great Poker Player (00:17:52) - Annie Duke's Role At First Round Capital (00:22:56) - Knowing When To Quit (00:38:39) - Müller-Lyer Illusion (00:49:51) - Sponsor: Linkedin Jobs (00:50:54) - Sponsor: Justworks (00:52:10) - Continuation Of Interview (00:58:17) - Challenges With How We Think (01:02:23) - Problem With Quitting (01:11:00) - Example: Stewart Butterfield, Founder of Slack (01:22:22) - Grit vs Quitting (01:28:56) - "Quitting On Time Feels Like It's Too Early" (01:30:11) - Monkeys vs. Pedestal Framework (01:39:42) - The Great Resignation Links Mentioned: Annie Duke's New Book, QUIT: https://amzn.to/3RQsTwH Thinking In Bets: https://amzn.to/3eqOcHf   Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to faster. Post a job for free on linkedin.com/creator Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Subscribe & watch on YouTube:https://youtu.be/hXHZLKFpTu8 Timestamps: (00:00:00) - Intro (00:00:27) - Sponsor Break: Sendinblue (00:01:17) - Who Is Elijah? (00:07:10) - Sound System Culture (00:09:13) - What's A Reload? (00:12:26) - Origins of UK Grime (00:16:30) - Controversy of Form 696 (00:27:21) - Pirate Radio (00:31:45) - How Musicians Make Money (00:36:07) - How Much You Get Paid Per Stream (00:38:05) - Industry Standards In Music (00:44:15) - Communities, Artists & Gatekeepers (00:51:49) - Balancing Old & New (00:57:43) - Sponsor Break: Bambee (01:07:46) - Web 3 + Music (01:14:05) - The Yellow Squares Project (01:19:07) - Choosing A Social Media Platform (01:21:06) - The Disadvantage Of Having A Degree (01:25:19) - The Yellow Squares Live Event (01:31:50) - The Doomscroll Formula (01:39:36) - Rinse FM & Y Combinator (01:42:22) - Skepta (01:43:57) - Why Michaela Cole Rejected £1M Netflix Deal (01:46:09) - The Life & Passing Of Jamal Edwards   Link Mentioned https://www.instagram.com/eli1ah/ Infrastructural challenges thread: https://twitter.com/eli1ah/status/1571087605382647809?s=20&t=19lL7kSGUKZ0H3EBFLHtVw   Thank you to our sponsors: Sendinblue - an all-in-one marketing, automation, and email platform empowering small businesses to build stronger customer relationships. Visit sendinblue.com/creator Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab  

Watch on YouTube: https://youtu.be/dytmn7fcBxo Timestamps: (00:00:00) - Intro   (00:02:34) - How The Phan Family Got To Canada     (00:07:34) - Trung's Exposure To Writing    (00:11:28) - Twitter: The Good & Bad (00:14:29) - South East Asia To America       (00:24:42) - Anxiety & Writing Publically     (00:27:12) - Growing A Podcast     (00:32:04) - Sponsor: Linkedin Jobs  (00:33:04) - Sponsor: Justworks (00:34:20) - Cringe Test     (00:39:45) - Vanity Metrics & Distraction of Follower Count (00:45:52) - Film Script To TV Show     (00:52:04) - Why Trung Started On Twitter (00:58:10) - Where To Start (00:04:53) - Topic Ideas: Breadth vs. Depth Subscribe & watch on YouTube:https://youtu.be/dytmn7fcBxo Links Mentioned: Trung's newsletter: https://trungphan.substack.com/ Trung's Twitter: https://twitter.com/trungtphan Not Investment Advice Podcast: https://linktr.ee/notinvestmentadvice Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator JustWorks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com  

Adrian Aon is the founder & CEO of Forward. They've raised more than $225mil from the world's leading VCs to "build an insurance-free healthcare system from the ground-up”. Before that, he was the Director of Special Projects for Google's CEO & founder of Sidewalk Labs, the startup at Google tasked with re-inventing cities & sold Wavii to Google for $30mil. Watch on YouTube: https://youtu.be/IwO12HgtWqw Timestamps (00:00:00) - Intro     (00:00:31) - Sponsor: Justworks     (00:03:21) - Sidewalk Labs     (00:11:40) - Director Of Special Projects at Google     (00:15:23) - What Is Forward     (00:18:43) - What Is Wrong With The US Health Care System     (00:22:15) - Life Expectancy In The Bronze Age     (00:24:11) - Sponsor: Bambee (00:25:21) - Sponsor: Linkedin Jobs     (00:26:24) - How US Health Care Can Be Improved (00:33:07) - Using Technology To Improve Health Care     (00:35:45) - What Is The Body Scanner Doing That We Couldn't Do Before (00:42:45) - Prenuvo Whole Body Scan (00:49:28) - Best Way To Go About Health Care     (00:52:59) - Health Care As A Product (00:56:11) - Outro Subscribe & watch on YouTube: https://youtu.be/IwO12HgtWqw Thank you to our sponsors: Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab JustWorks - makes it simple to hire and manage remote employees across all 50 states, visit JustWorks.com

Kathryn Minshew is the Founder & CEO at The Muse Subscribe & watch on YouTube:https://youtu.be/ZKOgdHTnKc8 Timestamps: (00:00:00) - Intro (00:00:40) - Sponsor Break: AppSumo (00:01:19) - What Is The Muse (00:05:29) - How Big Is The Muse (00:06:46) - Pay-Per-Click vs Pay-Per-Hire  Business Model (00:11:38) - Hiring Is The More Important Thing (00:16:16) - The Average Cost To Hiring People (00:22:27) - Kathryn’s View about Pallet's Approach (00:29:05) - Sponsor Break: The Economist (00:30:26) - Shift From Office Work To Hybrid + Benefits Of Hybrid Work (00:39:30) - Shift Shock (00:43:39) - One Of The Most Important Element In Career Search (00:48:52) - The Value Of Transparency Between Companies And Employees Links Mentioned https://www.instagram.com/kminshew/ https://twitter.com/kmin Thank you to our sponsors: The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab  

Tiago Forte is the creator of Building a Second Brain. Subscribe & watch on YouTube: https://youtu.be/h04N_6tmMeg Timestamps: (00:00:00) – Intro (00:00:40) – Sponsor Break: AppSumo   (00:03:23) - How Second Brain Began     (00:05:49) - Building a Second Brain     (00:13:31) - Multi-Million Dollar Live Courses.     (00:16:23) - What Makes People Have Sustained Behavior Change   (00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express (00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create (00:29:49) – Sponsor Break: The Economist + Linkedin Jobs (00:32:02) - Think Like a Curator     (00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085 (00:49:33) - Designing Notes for Future Self     (00:53:37) – Expression is a chaotic + messy process (no checklist) (00:55:52) - Don’t Start from Scratch Every Time Thank you to our sponsors: The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Links Mentioned: Tiago's book: https://amzn.to/3zUqgEy Blog post: https://fortelabs.co/blog/basboverview/

Sam Corcos is the co-founder & CEO of Levels Health Subscribe & watch on YouTube: https://youtu.be/iI331lJkPm0 Timestamps: (00:00:00) Preview (00:00:34) Sponsor - AppSumo (00:01:02) Intro to Sam (00:10:23) Problems Caused by Metabolic Dysfunction (00:15:43) Current Stage of The Company (00:22:49) Alternative Business Model (00:28:47) Product Market Fit (00:39:56) Sponsor: Linkedin Jobs (00:42:17) 10x in Digital Content (00:44:34) Podcasting As A Channel (00:49:17) Partnerships (00:52:36) Transition from CTO to CEO (01:04:30) Time Management + Prioritization Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Linkedin Jobs: LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Colin Sapire is the founder of Beast Health & Nutribullet. Watch & subscribe on YouTube: https://youtu.be/lqSfvL7QHRo Timestamps: 0:00:00 - Snippet 0:00:39 - Sponsor: AppSumo 0:01:07 - Intro + Landing In The US 0:07:45 - Origins Of Nutribullet 0:11:21 - Finding A Differentiator + Landing On Pricing 0:13:17 - Reaching Half A Billion Dollars In Revenue 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive 0:23:00 - Designing Product 0:26:27 - Day 1 of Designing New Product 0:30:20 - Creating a Prototype + 3D CAD Model 0:32:10 - 80/20 of launch + growth 0:35:42 - Customer Feedback 0:39:19 - Sponsor Break: Linkedin Jobs 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time 0:45:07 - Craziest Informercial Day 0:47:24 - Scale of TV advertising + using data 0:51:13 - Understanding ROI of Ad Spend 0:53:37 - Increasing Cost of Facebook & Google Ads 0:59:52 - Home Shopping Channel and China’s Live Shopping App 1:03:27 - International Expansion 1:06:51 - Hiring Good People 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house 1:15:14 - Staying Healthy Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Linkedin Jobs: LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path.  Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales. Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil. In this conversation you'll learn: – why buy vs build – buying a company with little money down – growth levers to ramp up a DTC ecom business – growing through paid acquisition, influencers, whitelisting, seo + affiliates  – creating a healthy channel mix + managing platform risk – benefits of in-house vs 3rd party logistics Watch + Subscribe on YouTube: https://youtu.be/2DzHRUyI28Q Timestamps: 0:00:00 - Snippet 0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps 0:04:07 - Highschool dropout, business philosophy + 10 figure exit 0:13:04 - Finding Direction 0:16:01 - Finding A Buying An Existing Problem 0:21:35 - Pet Industry 0:23:15 - Finding A Good Business To Buy 0:29:44 - 3PL vs In-House 0:40:02 - Growth Levers To Look Out For When Buying 0:49:23 - Smart Due Diligence 0:52:18 - What To Look For In Google Analytics 0:55:37 - Amazon vs Shopify Split 0:58:40 - Paid Acquisition, Apple Update + Platform Risk 1:07:20 - Budget Allocation + Testing Channels 1:10:17 - Working With Affiliates 1:13:19 - Working With Influencers 1:18:23 - When You Should Work With An Agency 1:21:27 - Whitelisting Strategy 1:24:05 - Partnering With Investors + Funding An Acquisition Ramon's original thread: https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20 Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab Nord VPN: Grab NordVPN’s Cyber Month Deal. Go to nordvpn.com/clab or use code CLAB to get up to 73% off your NordVPN Plan + a bonus gift