The Anycast with Matt Levine

In Case You Missed It… Podcasting icon Rob Greenlee takes us on a captivating journey through the evolution of podcasting, sharing his unique insights from over two decades in the industry. From his early beginnings in radio in 1999 to working with giants like Microsoft, Rob gives us a front-row seat to the innovations that have shaped podcast distribution. He delves into the shift from purely audio-based RSS feeds toward a modern landscape where video content is increasingly central. Challenging the norms of traditional commercial radio, Rob stresses the importance of putting audiences before advertisers, a philosophy that keeps the medium fresh and audience-focused. We explore how the definition of podcast continues to expand, adapting to consumer perceptions and technology. As we dive deeper, we talk about why the human element is the soul of great content. It's not just about the tech, it's about creating experiences that truly resonate with listeners. Rob underscores a commitment to crafting meaningful, engaging, and educational content that stands the test of time. The conversation wraps up with a powerful call to action for content creators: Let's keep the essence of the human experience at the heart of our podcasts, ensuring that what captivates and informs our audiences never fades away. This episode is a must-listen for anyone passionate about podcasting and the future of content creation.     Rob Greenlee on LinkedIn Podcast Tips with Rob Greenlee  theanycast.com/s2e6

Matt Levine talks with podcasting legend Rob Greenlee to discuss content creation in the age of AI. They discuss the growing influence of video in podcasting, short-form versus long-form content, and how to stand out in an increasingly competitive podcasting landscape. Tune in to hear practical advice on creating content, building authentic connections, and embracing the AI-driven fourth industrial revolution! Rob Greenlee is a podcasting pioneer who was inducted into the Podcast Hall of Fame in 2017. Learn how his journey from radio in 1999 shaped the modern podcasting industry. Rob shares how the core of podcasting hasn't changed since 2004, but there are subtle evolutions reshaping the future. Rob reflects on the early resistance to ads in podcasts. He reveals why he was called a "sellout" for monetizing his show and how attitudes have shifted. How short-form and long-form content came to coexist in the podcast ecosystem. Rob discusses why both formats continue to thrive in the attention economy. Rob breaks down how the difference between commercial radio's advertiser-first mindset and podcasting's audience-first approach. Video is the future of podcasting. Learn how leveraging platforms like YouTube can amplify your reach and attract your ideal audience. Matt and Rob try to define what a podcast really is. They discuss how podcasts evolved from audio-only to include video, music, books, and more. Matt and Rob discuss the next revolution in media consumption. Find out how AI and platforms like YouTube will reshape content discovery. Matt and Rob explore how new podcasters can stand out in a content environment where millions of shows already exist.  Rob’s content prediction: YouTube will become the largest search engine in the world. And the reason for that is that people will increasingly be able to access media. Rob believes human intelligence is far more superior than anything AI will ever have. Yes, AI has a big library of information, but it doesn't have the intelligence that humans have. According to Matt, many people will lose jobs to AI. The good news is that technology has always created more jobs. They're not identical jobs, but they're usually higher-paying jobs. Rob’s advice for people using AI for content creation: don’t use AI for everything; only use it for what it's good at. Rob talks about the future of radio and what the data says about radio listeners: radio is a declining medium. It’s increasingly becoming irrelevant. No market ever gets to 100%. For Rob, there will always be some percentage of the population that won’t listen to a podcast because they’re maybe too old or too young. Matt shares his thoughts on how creators can use AI to enhance, not replace, their content creation process. Rob explains how AI could solve complex global challenges--but its potential depends on human guidance and ethical implementation. Learn how to adapt to the AI-driven fourth industrial revolution. Matt and Rob discuss why embracing this transformation is key to staying relevant. Matt and Rob agree that AI isn't just a tool but a transformational technology. Rob compares its impact to the invention of electricity. Rob and Matt reveal simple strategies to extend your content's reach and ways to repurpose your content for maximum impact. Rob talks about the death of radio. Learn why radio is losing relevance and how podcasting is filling the gap for modern listeners--discover what this shift means for your content strategy. Rob explains why relationship-building is essential for podcasting success in the AI era. He also covers the role of human connection in great marketing. Learn why podcasts are the perfect addition to your video-first marketing strategy. Rob shares tips for integrating audio and video seamlessly. Rob predicts the future of podcasting in the next five years. What to expect from the 2024 PodFest Expo: Hear key insights from one of the largest podcasting conferences. Find out what trends and tips are shaping the future of the industry.     Mentioned in This Episode: Rob Greenlee on LinkedIn Podcast Tips with Rob Greenlee  theanycast.com/s2e6

Full episode launches on January 30

In Case You Missed It… Mike Allton, the mastermind behind four thriving podcasts, takes us on a journey through his decade-long experience in content creation. With a rich background in balancing side hustles and full-time gigs, including his work with Agorapulse, Mike sheds light on how he's continually enhancing his podcasting craft. His passion for AI and marketing shines through as he discusses the intersection of technology and human connection, especially in the realm of podcasting. Mike's insights on maintaining authenticity in a tech-driven world are both thought-provoking and practical, providing listeners with a fresh perspective on the evolving landscape of marketing. As we explore the transformative power of AI, Mike shares his strategies for integrating this technology into marketing workflows while keeping the focus on relationship building. He emphasizes how podcasting remains a unique platform for fostering authentic connections, creating a space where hosts and listeners can engage meaningfully. With AI streamlining his podcasting process, Mike demonstrates how technology can enhance productivity without losing the human touch. Join us for a conversation that is both enlightening and inspiring, offering valuable lessons on leveraging AI to boost marketing efforts and nurture genuine human connections.     Mentioned in This Episode: Mike Allton on LinkedIn Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster Agorapulse.com theanycast.com/s2e5

Mike Allton, a Strategic Marketing Leader specializing in AI, dives into the revolutionary changes AI is driving in marketing and productivity. He shares how AI transforms podcast management, making it smoother and more efficient. The conversation touches on the ethics of AI, the fear of job displacement, and why adapting to AI is essential. Mike emphasizes that AI isn't just a tool but a potential life-changer, essential for businesses to thrive in a rapidly evolving digital landscape.

Full episode launches on January 9

Gord Vickman, a former morning radio producer and host, now curates an extensive podcast network featuring thought leaders. He shares his insights on the dramatic shift from traditional radio to podcasting amidst industry challenges. Gord discusses the value of human wisdom over AI, exploring the limitations of technology like spatial audio. The conversation also addresses the complexities of engaging audiences with meaningful content and reflects on the nature of open dialogue in this evolving media landscape.

Gord Vickman, the podcast network manager for Strategic Coach, shares insights from his transition from radio to the booming podcasting world. He discusses the flaws in traditional advertising strategies and champions the value of relationship-building over mere transactions. Vickman highlights how AI can enhance efficiency and content creation but also poses ethical concerns. Packed with humor and personal anecdotes, he emphasizes nurturing audience connections as the key to long-term business growth.

Dive into the intriguing world of marketing funnels and discover how podcasts can capture attention like a frothy drink! Explore the vital connection between trust, engagement, and effective communication. This discussion reveals how to successfully guide potential customers from curiosity to conversion.

In Case You Missed It... Lou Mongello, the vibrant host of the WDW Radio podcast, takes us on an enchanting journey filled with magic, resilience, and the power of following one's dreams. From his early days as a lawyer in New Jersey to becoming a celebrated Disney content creator, Lou shares how his passion for Disney, sparked by cherished family trips and nostalgic Sunday night movies, propelled him to overcome 47 rejection letters before successfully publishing his Disney trivia book. Tune in to discover how Lou turned setbacks into stepping stones and learn about the ever-evolving landscape of book publishing and podcasting that has empowered enthusiasts everywhere to share their passions. Our conversation doesn't stop there. We explore the latest magical transformations at Disney parks, including the captivating Tiana's Bayou Adventure in Magic Kingdom, a reimagined experience that beckons lovers of princess tales. With highlights like the Frozen attraction in Epcot and the cutting-edge Galaxy's Edge for Star Wars aficionados, Lou explains why staying on Disney property amplifies the storytelling magic of your visit. Whether you're a lifelong Disney devotee or new to its wonders, this episode promises delightful insights into Disney's growing influence and the vibrant world of podcasting.     LouMongello.com WDWradio.com 102 Ways to Save Money For and At Walt Disney World by Lou Mongello theanycast.com/s2e3