
It's a Good Life
It's a Good Life, the podcast for entrepreneurs. A podcast about growth - personal growth and growing your business. Inspirational and practical content that reflects the positivity it takes to be an entrepreneur. Presented by Brian Buffini founder of America’s biggest corporate coaching company. Entrepreneurship isn’t always an easy life, but with the right guidance, it can be a good one. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Sep 24, 2024 • 32min
S2E228 The Final Secret to Connecting with People with Charles Duhigg
When you learn the skills for super-communication, you can connect with almost anyone you meet. In the second part of this special episode, bestselling author Charles Duhigg shares more of what it takes to be a super-communicator in work and in life. YOU WILL LEARN:· How to recognize the 3 types of conversations that typically happen. · Why a conversation doesn’t have to be perfect to be great.· Why you can disagree and still feel connected. MENTIONED IN THIS EPISODE: Charles DuhiggS1E14 An Interview with Daniel Goleman S2E125 How to Live the Good Life with Dr. Robert Waldinger The Peak Experience “The Varieties of Religious Experience,” by William James Die Hard NOTEWORTHY QUOTES FROM THIS EPISODE: “When someone expresses something to us and we match them, what we're really saying is, ‘I want to connect with you.’” – Charles Duhigg “If we get focused on trying to have the perfect conversation, we don't actually have a conversation.” – Charles Duhigg “We think that a great conversation is something where we sound so erudite and so perfect. It's exactly the opposite. A great conversation is a mess to everyone except the people in it, because you feel that sense of connection.” – Charles Duhigg “My hope is that when we become better communicators, when we learn the skills for super- communication…that all the people that we encounter in our lives we can have a connection with, without having to agree about everything.” – Charles Duhigg “This world has always been at its best when people can disagree with each other and still feel connected.” – Charles Duhiggitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Sep 19, 2024 • 11min
Quick Cut: S2E227 The Nudge You Need
Click here to listen to the full episodeWhen you feel like you’re not making any progress in life, a little nudge can be just the thing to help propel you forward. In this episode, Brian explains why it’s so easy to get stuck in your comfort zone and what you can do to get moving and reach your goals. Topics discussed include: Why spending time with likeminded people is so important and why ongoing coaching and training are the keys to success. YOU WILL LEARN:· Why it can be difficult to push yourself.· Why you must always measure progress.· Why you should never go it alone. MENTIONED IN THIS EPISODE:Roger Bannister NOTEWORTHY QUOTES FROM THIS EPISODE: “A change imposed is always a change opposed.” – Brian Buffini “When it gets to the nudge you need, focus on the numbers, not the stories.” – Brian Buffini “If you can't measure it, you can't improve it.” – Lord Kelvin “Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.” – Benjamin Franklin “Take someone in the carpool lane of success with you.” – Brian BuffiniItsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Sep 17, 2024 • 25min
S2E226 The First Secret to Connecting with People with Charles Duhigg
Do you want to unlock the secret language of connection? In this episode, bestselling author Charles Duhigg shares what makes conversations work and how we can all learn to be super-communicators at work and in life. YOU WILL LEARN:· The three types of conversations that happen.· Why asking deep questions builds connection.· Why listening properly is so important. MENTIONED IN THIS EPISODE: Charles DuhiggThe Peak Experience NOTEWORTHY QUOTES FROM THIS EPISODE: “The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw “Communication is about learning how to match what kind of conversation is happening and inviting others to match you.” – Charles Duhigg “When we recognize something as a skill, it makes it something that we can use in any setting.” – Charles Duhigg “A huge part of listening is not just passively absorbing, it's asking the right question.” – Charles Duhigg “Sales is not about explaining why a product is great for you. Sales is about learning what someone's problem is and gaining their trust to help them solve that problem.” – Charles Duhiggitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Sep 12, 2024 • 12min
Quick Cut: S2E225 Mastering the Art of Sales
Click here to listen to the full episode“Selling is an art. When done right it’s a craft; when mastered it’s a beautiful experience.” — Brian BuffiniMany people have a negative connotation of sales, usually because of unskilled, unprofessional, and even unkind transactional experiences. In this episode, Brian describes what good selling is, what it’s not, and how you can excel at it. You’ll learn why sales is a noble profession, why it should be treated as a contact sport, and how you can transform your sales career with just three core principles. By the end of the episode, you will understand why – once it is developed, grown, and mastered – the skill of sales is a game changer in every aspect of business and life. Inspirational quotes from today’s interview:“Sales is the act of selling something.” — Merriam-Webster“Most people in sales are in a reaction – they want people to buy from them, they don’t want to sell anything.” — Brian Buffini“A bad salesperson gets you to make a decision you don’t want to make when you don’t want to make it.” — Brian Buffini“A good salesperson helps you to make a decision you need to make when you need to make it.” — Brian Buffini“The free market does not exist without the exchange of goods and services. The only way the exchange of goods and services happens is with sales.” — Brian Buffini“Never be ashamed to be called a salesperson.” — Brian Buffini“A salesperson is someone who enthusiastically promotes what they have.” — Brian Buffini“I have never worked a day in my life without selling. If I believe in something I sell it, and I sell it hard.” — Estée Lauder“People love to buy – give them the opportunity.” — Brian Buffini“Face to face, voice to voice. That’s where the magic is.” — Brian Buffiniitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Sep 10, 2024 • 17min
S2E224 How to Get Out of a Rut
Do you feel like you’re stuck in a rut? You’re not alone – 80% of Americans admit feeling this way. In this episode, a special live recording from The Peak Experience, Brian shares how to unleash your creativity, break out of a rut and thrive in your business and life. YOU WILL LEARN:· Why real estate can feel like a treadmill.· The symptoms of a rut.· How to break out.MENTIONED IN THIS EPISODE: Do It N.O.W. Free Business Consultation The Peak Experience Master Class “The 7 Habits of Highly Effective People,” by Stephen R. Covey NOTEWORTHY QUOTES FROM THIS EPISODE:“When we are stuck in a rut, we are being invited to grow and expand.” – Dana Arcuri “Everybody needs four things in life: Something to do, someone to love, someone to believe in and something to hope for.” – Lou Holtz “What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain.” – Maya Angelou “Remember how far you've come, not just how far you have to go. You are not where you want to be, but neither are you where you used to be.” – Rick Warren“Creativity is intelligence having fun.” – Albert Einsteinitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Sep 5, 2024 • 12min
Quick Cut: S2E223 How a Team Works, or Doesn't with Pat Lencioni
Even the best teams can struggle sometimes. In this episode, author and speaker Pat Lencioni outlines some of the dysfunctions that can hinder a team and teaches how to overcome these to build an effective and cohesive unit. YOU WILL LEARN:· Why trust is so important. · Why conflict is necessary.· How to ensure commitment.· Why accountability is vital.· Why inattention to results is so harmful.MENTIONED IN THIS EPISODE:https://www.tablegroup.com/pat/“The Five Dysfunctions of a Team,” by Pat Lencioni “Death by Meeting,” by Pat LencioniTeam Leader Conference NOTEWORTHY QUOTES FROM THIS EPISODE: “What we assume is what’s important.” – Pat Lencioni “We need one another. God didn't design any of us to have everything we need.” – Pat Lencioni “When you have a diversity of skill sets and gifts on a team, and you appreciate those, it changes everything.” – Pat Lencioni “Conflict, when there is trust, is nothing but the pursuit of truth.” – Pat Lencioni “Commitment requires conflict. If you're trying to make a decision as a team, the people on the team are not going to buy in if they didn't weigh in.” – Pat Lencioniitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Sep 3, 2024 • 47min
S2E222 The Leader's Edge
What are the qualities of an exceptional leader? In this special replay episode, recorded live at The Peak Experience, Brian shares why great leadership starts with you and why you must embrace your unique gifts, styles and opportunities if you want to be an outstanding leader in business and in life. YOU WILL LEARN:Why you must uncover your own leadership style.Seven chaotic leadership styles.Five qualities of an exceptional leader. MENTIONED IN THIS EPISODE: Leadership Conference “The 7 Habits of Highly Effective People,” by Stephen R. Covey “Graceland,” by Paul Simon INSPIRATIONAL QUOTES FROM THIS EPISODE: “Leadership is not discovered; leadership is uncovered.” – Brian Buffini “I cannot give you a formula for success, but I can give you the formula for failure, which is: Try to please everybody.” – Herbert Swope “Most of us spend too much time on what is urgent and not enough time on what is important.” – Stephen R. Covey “You set a goal, and you hit the goal, and you beat the goal – and winning becomes who you are.” – Brian Buffini “If your actions inspire others to dream more, learn more, do more and become more you are a leader.” – John Quincy Adamsitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Aug 29, 2024 • 11min
Quick Cut: S2E221 How to Build Trust with David Horsager
Click here to listen to the full episodeEverything of value – from the greatest financial institutions to the strongest relationships – is built on trust. In this episode, global trust expert David Horsager reveals how you can become a trusted leader for your business, your customers and your family. YOU WILL LEARN:· Why trust is so important in business.· Why being trustworthy leads to respect.· The eight-pillar framework for building trust. MENTIONED IN THIS EPISODE: David Horsager “Trusted Leader,” by David HorsagerBuffini Coaching Free business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “Trust is not a soft skill – a lack of trust is your biggest expense.” – David Horsager “When I can confidently believe in you, everything changes.” – David Horsager “When you become most trusted, you gain the greatest market share.” – David Horsager “We trust those that stay fresh and relevant and capable.” – David Horsager “To the extent that you're consistent, you will be trusted.” – David Horsager Itsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.

Aug 27, 2024 • 29min
S2E220 Follow Up - The Key to Trust
If you want your business to stand the test of time, you have to build trust with your customers. In this episode, Brian explains how you can become a trusted advisor to your clients by always going the extra mile, not just during a transaction, but afterwards too. YOU WILL LEARN:· How trust is easily broken.· Why follow-up is critical.· How to create advocates for your business. MENTIONED IN THIS EPISODE: “How to Win Friends and Influence People,” by Dale CarnegieDo It N.O.W. Referral Maker Pro “Raving Fans,” by Ken Blanchard Free business consultation NOTEWORTHY QUOTES FROM THIS EPISODE: “Trust is the most critical factor to the success of any and all relationships, both in business and in life.” – Brian Buffini “In today's business environment, if you can follow up consistently, you'll be a shining star in the marketplace.” – Brian Buffini “If you want to be a profit-maker, you’ve got to be a promise-keeper.” – Brian Buffini “In life, silence is golden. In business, silence is deadly.” – Brian Buffini “Character and competence build trust.” – Brian Buffini Hosted on Acast. See acast.com/privacy for more information.

Aug 22, 2024 • 13min
Quick Cut: S2E219 Made for More
Click here to listen to the full episodeWe are all capable of achieving more in life. In this episode, recorded live at The Peak Experience, Brian teaches the formula for achievement, explaining how you can unlock your full potential and become who you’re supposed to be. Topics discussed include the symptoms of unfulfilled potential, why gratitude is a gamechanger and how you can leverage your assets. YOU WILL LEARN:The two categories of a winning mindset.The three crucial elements of motivation.The systems, routines and methodologies of success. MENTIONED IN THIS EPISODE:“Think and Grow Rich,” by Napoleon Hill“Emotional Intelligence,” by Daniel Goleman INSPIRATIONAL QUOTES FROM THIS EPISODE: “When you minimize what you've done, you minimize who you are.” – Brian Buffini“Why? Why not? Why not you? Why not now?” – Jim Rohn“People often say the motivation doesn't last. Well, neither does bathing. That's why we recommend it daily.” – Zig Ziglar“It is impossible to feel bitterness and gratitude at the same time. It is impossible to express gratitude and to feel envy. It is impossible to give somebody gratitude and at the same time feel resentment. It is impossible to live in a state of gratitude and a state of entitlement at the same time.” – Brian Buffiniitsagoodlife.com Hosted on Acast. See acast.com/privacy for more information.
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