

The Curious Advantage Podcast
The Curious Advantage
The Curious Advantage Podcast explores how curiosity drives success in the digital age. Hosted by authors and business leaders Paul Ashcroft, Simon Brown, and Garrick Jones, each episode features conversations with global experts across business, science, and culture.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Paul Ashcroft and Garrick Jones are co-founders of Ludic Group and authors of The Curious Advantage and ALIVE: Digital Humans and Their Organizations. Simon Brown is Global Learning & Development Leader, Partner, Talent at EY, and co-author of The Curious Advantage. Together, they share insights and practical tools to help individuals and organizations unlock their potential through curiosity.
Learn more at curiousadvantage.com.
Episodes
Mentioned books

Aug 12, 2022 • 49min
S3 Ep12: #38 On Superpowers From the World's Most Influential Coach & Mentor with Sanyin Siang (Professor, Duke University)
Sanyin Siang, recognized by Thinkers50 as the world's Most Influential Coach & Mentor, shares her impressive journey and talks bout coaching, leadership, superpowers, the role of curiosity, curiosity as a superpower, how to unlock and cultivate it and much more with Paul Ashcroft, Simon Brown and Garrick Jones
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage #curiosity #community #learning #leadershipdevelopment #coaching #mentoring #superpowers
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #7CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is now available on audible!

Jun 20, 2022 • 41min
S3 Ep11: #37 Flexibility & Life Options – Curiosity & Managing People with Daniela Proust (Head of Global People Enablement and Growth, Siemens)
Daniela Proust, Head of Global People Enablement and Growth at Siemens joins Paul Ashcroft, Simon Brown & Garrick Jones. How do you develop an organisation’s top leaders, particularly with the world moving as fast as it does today to successfully lead a global organisation? What is the role of curiosity? How important is it in a learning strategy and culture to drive growth?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage #curiosity #community #learning #leadershipdevelopment
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #&CsofCuriosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

May 17, 2022 • 31min
S3 Ep10: #36 Web3, Community & Marketing in the 21st Century with Marc Mathieu (AI Transformation & Vice Chair, Global Advisory Board SVP AI Transformation & Vice Chair, Salesforce)
The journey from Web 0 to Web3! A fascinating evolution in marketing! Marc Mathieu, global marketeer and Salesforce strategic customer transformation & innovation lead joins Paul Ashcroft, Simon Brown & Garrick Jones. What does Web3 mean for the user? How is Web 3 connected to the metaverse, crypto, NFTs and blockchain technology? What does Web3 mean from a creativity and curiosity perspective for people? How has marketing shifted from selling to serving? What’s next in marketing? Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage #curiosity #community #Web3 #marketing #21Century #metaverse #blockchain #NFTs #Crypto
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & Edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Apr 1, 2022 • 45min
S3 Ep9: #35 A Curious Culture in a Global Organisation – Nurturing the Will before the Skill with Vidya Krishnan (Chief Learning Officer, Ericsson)
“Learning is self-love”. Vidya Krishnan, Ericsson’s CLO meets Simon Brown & Garrick Jones to talk about Learning and building a curious culture in a global organisation. How do you shift an organisation’s culture and what are the key challenges to overcome? What’s the role of curiosity and what are the benefits it can have on mindset? How do we nurture the will before the skill?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage #curiosity #learning #culturechange #mindsetshift
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #leadership #creativity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Feb 25, 2022 • 54min
S3 Ep8: #34 Wellbeing & Curiosity - The Direct Link with Scott Peltin (Founder & Chief Performance Officer, Tignum)
Scott Peltin, founder and Chief Performance Officer of Tignum, a company that helps executive clients achieve their full potential joins Paul Ashcroft and Simon Brown. Discover Scott’s curious journey from a frontline firefighter in Phoenix to a coach of the world’s top executives and professional athletes! What are the mindset killers? What is the gap between our performance and our potential? How can recovery, nutrition, mindset and movement help us live up to our potential?
What’s the link between wellbeing and curiosity?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage.
#curiosity #wellbeing #performance #potential #leadership #7Cs
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #leadership #creativity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Jan 27, 2022 • 44min
S3 Ep7: #33 Activating Curiosity with Dr Alison Horstmeyer (Founder, Intrinsic Curiosity)
Dr Alison Horstmeyer, talent development consultant, executive coach, humanistic researcher, founder at Intrinsic Curiosity and pioneering scholar practitioner on workplace curiosity joins Paul Ashcroft, Simon Brown and Garrick Jones in the latest Curious Advantage Podcast. Join them to explore curiosity as a mental, emotional, and motivational system. Is curiosity a process? How can curiosity be connected to quantum physics? How can the Expert Explorer Framework support leadership teams to evolve and excel? Can curiosity help us change our narratives for the better?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage #activatingcuriosity #curiosity #exploration #leadership #workplacecuriosity
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #leadership #creativity
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

6 snips
Dec 14, 2021 • 38min
S3 Ep6: #32 Unleash Curiosity, Creativity & Improvisation at Work with Natalie Nixon (CEO & Creative Strategist, Figure 8 Thinking)
Discover how curiosity fuels innovation and creativity in today's digital era. Natalie Nixon shares her journey of merging curiosity with creativity, emphasizing the art of effective questioning. Explore the fascinating connection between improvisation, intuition, and personal growth, likening life to jazz. Learn about innovative practices like 'questionology' that empower individuals in complex environments. Nixon also highlights the excitement of nurturing curiosity to unlock new dimensions of creativity and drive innovation.

Nov 15, 2021 • 50min
S3 Ep5: #31 Unlocking Leadership Mindtraps with Jennifer Garvey Berger (CEO, Cultivating Leadership)
In the latest episode of The Curious Advantage, Jennifer Garvey Berger, founder & CEO of Cultivating Leadership, a coach to top executives and the author of three highly acclaimed books, Unlocking Leadership Mindtraps, Simple Habits for Complex Times, and Changing on the Job joins Paul Ashcroft, Simon Brown and Garrick Jones. What are some of the most common leadership mindtraps? What does a curious leader look like and what can a leader do to be more curious? How we can cultivate leaders for a complex world?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis & edited by Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #leadership
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Oct 27, 2021 • 46min
S3 Ep4: #30 Pots, Pottery & the Matrix with Dame Magdalene Odundo (Chancellor, University for the Creative Arts)
In the new Curious Advantage Episode, Garrick Jones welcomes the renowned studio potter and Chancellor of the University for the Creative Arts since 2018, Dame Magdalene Odundo in a wide ranging conversation, exploring context. Dame Magdalene is an artist and artists really make us look at the familiar with new eyes! Garrick and Madgalene, curiously explore pottery and the form of pots as a vehicle for thinking about the human body and its relationship to space and the Matrix. How does the idea of curiosity, the idea of instilling, questioning of material and the world we live enable us to manifest that curiosity into tangible outcomes?
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage.
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by Jill Damatac-Futter & Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast #curiosity #pottery
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible

Oct 7, 2021 • 47min
S3 Ep3: #29 Lead, Care, Win – Becoming a Leader who matters with Dan Pontefract (Founder, Pontefract Group)
In the new fascinating episode of The Curious Advantage, Dan Pontefract, award-winning leadership strategist, thinker, academic, keynote speaker and best-selling author, joins Paul Ashcroft, Simon Brown and Garrick Jones.
“Lead, Care, Win” - How do you become a leader who matters? Why is curiosity important for leaders? What is the advantage of organisations with curiosity genes? Proactive learning, failure, hope, breakthrough, and success. Leadership, behaviours and learning in the digital world and much more!
Are you curious? Subscribe today! Join the conversation, connect with the authors, and keep exploring curiously! #CuriousAdvantage
#leadership #curiosity #7CsofCuriosity
About the Curious Advantage Podcast Series
The Curious Advantage Podcast series is brought to you by the authors of the book The Curious Advantage, Paul Ashcroft, Simon Brown & Garrick Jones and it is about how individuals and organisations use the power of curiosity to drive success in their lives and organisations, especially in the context of our new digital reality. It brings to life the latest understanding from neuroscience, anthropology, history and behaviourism about curiosity and makes these useful for everyone.
Produced by Aliki Paolinelis, edited by Jill Damatac-Futter & Roman Pechersky
#Curiousadvantage #Curiousadvantagepodcast
About ‘The Curious Advantage’ Book
The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused.
At the heart of the book is our model of Curiosity, called ’Sailing the 7 C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com
Get your copy on Amazon!
The Curious Advantage Audiobook is also available on audible


