Why That Worked – Presented by StoryBrand.ai

StoryBrand.ai
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May 16, 2022 • 27min

#72: Tim Schurrer—The Right Way to Quit

Starting and growing a business can't happen in a vacuum. You need supporting players to help foster your dream into a reality. But what happens when the people you brought on to grow your company decide they want to leave? Even more importantly, how can you manage their exit so it's smooth and constructive?   This scenario is very familiar in the walls of Business Made Simple as Don talks with Tim Schurrer, former Business Made Simple COO and author of The Secret Society of Success. Don and Tim discuss how they both worked through Tim's exit and how to create an environment that fosters positive, healthy exits in your business. They also discuss Tim's venture into building a personal platform and his new view on success. If you've never been sure how to constructively manage employees departures, listen in to today's conversation.   Order The Secret Society of Success now at https://amzn.to/3wvujDU.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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May 9, 2022 • 24min

#71: Confusing Marketing Could Be Killing Your Business

Your website is the front door to your business, and you only have a few seconds to win over a customer before they either engage with your brand or move on. That's why it's crucial that your website is clear and simply explains how you will help your potential customer solve a problem to make their life better.   In today's coaching conversation, Donald Miller talks with Sam, a retired law enforcement officer starting up a personal protection agency. Don helps Sam craft his brand and message so it is completely clear to any future customers. If you are too close to your message or don't quite know how to talk about what you do so people get excited to buy your products, you're going to love today's coaching conversation.   Learn more about Sam's business at TheAVWay.com.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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31 snips
May 2, 2022 • 32min

#70: Amy Porterfield—How to Start a Successful Business From Scratch

As a business owner, starting a business from nothing can feel like solving an impossible mystery. But with the right frameworks and insight you can remove that mystery to create a business not only survives, but thrives. Today we've brought on special guest and online marketing expert Amy Porterfield, host of the Online Marketing Made Easy Podcast, to compare notes with Donald Miller around how they built their businesses narrowing down the seven steps you should take to start and grow a strong and successful business from the ground up.   Find out more about Amy Porterfield and listen to the Online Marketing Made Easy Podcast at AmyPorterfield.com. --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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14 snips
Apr 25, 2022 • 25min

#69: How to Grow a Successful Business as an Artist

Many artists don't believe they're competent at business or feel thinking about their art as a business might cheapen it. But whether you're an author, painter, musician or produce any other type of creative work, without steady cash flow, it's nearly impossible to get your work in front of the world. It's only when you think of your art as a product you sell that you can truly market and get in front of the right audience.   In today's coaching conversation, Donald Miller talks with Raj Lulla, an up-and-coming novelist trying to figure out how to best market and sell his upcoming book. If you are an artist, want to become an artist, or know of an artist struggling to get their name out there and create art for a living, you're going to love today's coaching conversation.   Find out more about Raj Lulla and his upcoming book The Caring House at RajLulla.com.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   HIRE A STORYBRAND CERTIFIED GUIDE TO CLARIFY YOUR MARKETING: ClarifyYourMessage.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple  
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Apr 18, 2022 • 28min

#68: How to Make More Money by Monetizing Your Mission

You started your business to follow your passion, to fill a need or even to accomplish a mission. But exactly how can you inspire customers to buy into that mission and buy your products?    In today's coaching conversation, Donald Miller talks with Tara Hurster, founder of the TARA Clinic in Sydney, Australia. Her mission is providing busy and successful people help as they try to regain control over substance use and addiction, all while leaving guilt and shame behind. Don coaches Tara on exactly where she should clarify her marketing efforts and what immediate products she needs to offer so her mission is positioned to call customers to action allowing her to fuel her business with cash.   If your business is like an airplane, this episode is all about the right engine (your marketing and messaging) and your wings (your products). If your business is fueled by a mission to change the world, today's conversation will show you how to use that mission to fly far and fast.   Learn more about the TARA Clinic at TheTaraClinic.com.    --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Apr 11, 2022 • 27min

#67: David Novak—Are You Truly Self Aware as a Leader?

As a leader it's easy to feel the pressure of needing to make every decision. It's also easy to fall into the trap of dismissing other people's ideas thinking your way is best. In fact, leaders who lead by force not only erode confidence within their company but can ultimately push it to failure. So how can you lead with authority while still being inclusive and open-minded?   In this episode, Donald Miller talks with David Novak, founder and CEO of David Novak Leadership and co-author of Take Charge of You. David is also the co-founder and retired CEO of Yum! Brands, one of the world’s largest restaurant companies including KFC, Pizza Hut, and Taco Bell. Throughout the conversation, David shares his incredible insight coaching you how to identify if you're holding your company back as a leader then shows you exactly how to develop one of the most powerful tools every successful leader needs: self awareness.   If your business is built like an airplane, this conversation is all about the cockpit, or your leadership! After today’s conversation, you will know how to be more self aware as A leader and in the best position to grow your company.   Order David Novak's new book, Take Charge of You, at TakeChargeOfYou.com.    --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Apr 4, 2022 • 26min

#66: Getting Back to Growth Post-Pandemic

The pandemic shifted business in a huge way. As things start to return back to normal, many businesses are stuck trying to get back to where they were pre-pandemic or even trying to figure out what a new normal looks like.   In today's coaching conversation, Donald Miller talks with David Bron, owner of Praxis Learning International, a summer camp program for international students. Don coaches David on what steps he needs to take to breathe life back into his once thriving business and how you can too.   If your business is built like an airplane, this episode is all about the right engine, or your marketing and messaging. If you are eager to let your customers know you are back in business, finally escape out of the pandemic slump and re-enter back into a state of growth, this episode is for you!   Learn more about Praxis Learning International at PraxisLearningInternational.com.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Mar 28, 2022 • 22min

#65: How to Make More Money with Your Current Products

When it comes to future-casting, business leaders often try to think of the next big product they can create or service they can offer. But what if your next opportunity to bring in more revenue is actually right in front of you? If you want to keep your costs low, profits high, and avoid overworking your employees, you need to work smarter, not harder.   In today's coaching conversation, Donald Miller talks with Kristin "KB" Newton, founder and CEO of Heart Convos, a business that gives you the framework you need to foster healthy and strong friendships. Don coaches KB through how she can find new products among what she's already offering and how you can too.   If your business is like an airplane, this episode is all about the wings, or your products. If you want to discover more ways to make money with the products and services you already have without adding any additional work load, this episode is for you!   Learn more about Heart Convos at HeartConvos.com.    --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Mar 21, 2022 • 27min

#64: Are You Solving the Right Problem for Your Customers?

Last week's conversation was all about honing in on the problem you solve for customers because when your product is the solution to a problem, its value doubles immediately. But what if you're focusing on the wrong problem?   In this coaching conversation, Donald Miller talks with Adam Jones, a comedic stage hypnotist, about how he needs to rethink the problem he solves for his clients so he can always be front of mind and book more gigs!   If your business like an airplane, this episode is all about the right engine, or your marketing. If you are struggling to hone in on the actual problem you solve for customers, today’s coaching conversation is for you!   To book Adam Jones for your next event, go to SquawkLikeAChicken.com.    --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com   TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
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Mar 14, 2022 • 26min

#63: Is a Weak Brand Identity Holding Your Business Back?

Do you think of your product or your business as a solution to a problem? If your product is the solution to a problem, your product's value doubles immediately. But if you're in a crowded market, how do you set yourself apart and get more customers?   In this coaching conversation, Donald Miller talks with Kaytlyn Wells, physical therapist and owner of Beyond Repair. Don coaches Kaytlyn on how to define her brand identity and own the problem her business solves in the market.   If your business like an airplane, this episode is all about the right engine, or your marketing. If you are struggling to craft a strong brand identity and define what specific problem your product solves for your customers, today’s coaching conversation will give you the answers you're looking for!   Learn more about Kaytlyn Wells at BeyondRecoveryPT.com.    --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast  APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com TAKE OUR ASSESSMENT TO FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple    

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