Did you know that your brain spends 30% of its time daydreaming? But not when your mind is engaged in a story. When you’re emotionally connected to the plot points of a story, your brain focuses fully on that story. In today’s special episode, Donald Miller presents the power of story to business students at Baylor University and teaches them how to use the art of story in the marketplace.   If you want to grow your ability to influence those around you, engage your customers, build trust, and grow your business, this episode will show you how. And be sure to share this special episode with your favorite college student!   --   TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    YOU NEED A PLAN TO GROW YOUR SMALL BUSINESS. TAKE THE 10-MINUTE ASSESSMENT, AND YOU'LL GET A FREE, CUSTOMIZED PLAN THAT WILL OPTIMIZE YOUR SMALL BUSINESS SO IT GENERATES MORE REVENUE AND PROFIT: MyBusinessReport.com     FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Entrepreneurs are wired to constantly come up with new ideas. But sometimes creative juices can cause your business to get pulled in multiple directions, making you a jack of all trades and a master of none. Even worse, it kills your company’s potential to hone in on the products and services that actually boost revenue.   In today’s episode, Donald Miller talks with board-certified art therapist, Jocelyn Fitzgerald, about how a controlling idea can help her take advantage of the opportunities right in front of her. Don and Jocelyn discover that there’s a product she’s already selling that could massively impact her bottom line when she applies the concept of a controlling idea. Listen in to discover how a controlling idea can help you stay focused and not overlook the business opportunities right under your nose.   Learn more about Jocelyn Fitzgerald at JocelynFitzgerald.com.   --   TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Having trouble being seen as an authority in your niche? No matter what you’re selling, if you don’t position your products correctly, you’ll lose credibility and stunt the growth of your business. To own market share, you’re going to have to do one thing extremely well: be known for solving a very specific problem – and it may not be the problem you have in mind!    In today’s coaching conversation, Donald Miller talks with Walter & James Miltenberger, brothers and business owners who run Syft, a company serving people in the resale and flipping industry. Listen in as they discuss how being more specific about the problem they solve can build their authority and bring massive growth to their business. Find out how specificity can help you become more of an authority in your niche, too!   Learn more about Walter and James' business at Syftapp.io.   --   TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

The economy has many business owners on edge. How can you recession-proof your company? One key way is to make sure your marketing is strong and effective. The right marketing strategy has the power to make your business thrive and grow, even in an economic downturn.    In today’s episode, Donald Miller shares some marketing tips that every business owner should implement. These tactics can help you boost your revenue and carry you through a disruption in the economy. Listen in and discover how a menu of products, creating a sales funnel, and setting financial goals can help you make more money no matter what's going on in the economy.   Get immediate access our new How to Grow a Great Marketing Business 10-Step Checklist at GrowYourMarketingBusiness.com.   --   TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

What if you had recurring revenue that covered most (if not all) of your monthly expenses? Anything on top of that would be pure profit. If your business is seasonal or has a highly fluctuating monthly cash flow, a subscription model could help you stabilize your revenue stream and cover your monthly overhead.   In today’s coaching conversation, Donald Miller sits down with Jacob Bradley, CEO and owner of PsychTalent, a company that recruits clinicians for their clients. Jacob’s biggest challenge is that his only stream of revenue is inconsistent – some months bring in a lot of money, while other months are pretty thin. Listen in as Don coaches Jacob through creating a subscription model you can also use to generate additional recurring revenue in your own business!   --   TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

When you have extra money in the bank, you should reinvest it in your company. But how do you know where to invest when there are many areas that need attention? Instead of sitting on your profit with uncertainty or putting money in the wrong places, you want to pour cash in strategic growth areas.   In today’s episode, Donald Miller talks with Rebekah Scott of Rebekah Scott Designs, a luxury handbag brand that allows women to design their own purses. In 2020, Rebekah reinvested some of her profit in a business initiative that flopped. Listen in as Rebekah and Don discuss reinvesting principles that provide results, not regrets. As you’ll see in today’s coaching session, disciplined investing in sales, marketing, and products will keep your business strong and growing!   Find out more about Rebekah's custom bags at ShopRSD.com and 1948Leather.com. Use promo code BMSUPODCAST at checkout for $10 off your next purchase.   --   TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Is your business stuck making the same revenue as last year? No matter what industry you’re in, expanding or changing a product or service could be the boost you need. A strategic pivot can help you tap into a new area of the market and ignite the growth you’ve been looking for.   In today’s coaching session, Donald Miller talks with Scott Mueller, president and owner of Mueller Memorial Funeral Homes, about a new product spinoff for his business. Like many business owners in America, narrow margins have made it hard for Scott to take his business to the next level. Listen in to learn how pivoting a product could add millions to your bottom line.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Many business owners find their personalities are tightly bound to their company's marketing, especially thanks to social media. On one hand, this can allow your customers to feel a connection to you and your brand. However, it also can act as an open invitation to for people to criticize you and, at times, even your family. So the question is how authentic and vulnerable should you be over social media? What is the right balance of authenticity to ensure you don't lose customers?   In today's episode, Donald Miller talks with personal branding expert Jenna Kutcher. Jenna is the host of the Goal Digger Podcast and author of the new book How Are You Really? - Living Your Truth One Answer at a Time. If you are struggling to find the balance around how to be authentic in a way that helps your brand, without alienating your loved ones or customers, you find those answers in today's episode.   Order Jenna Kutcher's new book, How Are You Really?, at JennaKutcher.com/Preorder.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

What would you do if your boss gave you the opportunity to buy the company? It's a huge decision, and hard to know where to even begin evaluating if it's a good investment for you. Today's episode will give you the key questions to ask and things to look out for so you enter negotiations confident and prepared.   In today's coaching conversation, Donald Miller talks with Ray Martindale, a video producer who was recently offered the option to buy the company where he works. But having never owned a company, Ray wants to be positive he's making the right decision.   If you've ever been offered to buy a company you didn't start or are even thinking about starting your own company, today's episode will set you up for success.   --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

As a consultant, customers are paying for your expertise. The problem is how can you scale if your business model limits your services to one-on-one interactions? You could charge more but that's only a temporary fix. What's the long term approach you should take?   In today's coaching conversation, Donald Miller talks with Alexis Alvarez, CEO of Burst Event Company. Alexis hopes to grow her wedding planning business by offering customers more one-on-one options but is nervous about the overhead that comes with bringing on more event planners. She also doesn't want to self-sabotaging her big ticket services by offering ones at a lower price. If your business is centered around consulting, today's conversation will provide the steps you need to get back your time, scale the right way and increase revenue!   Learn more about Burst Event Company at BurstWeddings.com.    --   SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast    TAKE THE MYSTERY OUT OF RUNNING YOUR BUSINESS WITH OUR ON-DEMAND COURSES: BusinessMadeSimple.com   FIND OUT WHAT’S WRONG WITH YOUR BUSINESS AND GET A CUSTOMIZED PLAN TO FIX IT: MyBusinessReport.com   FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple