Grow A Small Business Podcast

In this episode, I interview Goose McGrath, the CEO at dashdot Buyers Agents, a buyers agency service that specializes in sourcing investment and homeowner properties that are under market value, with net positive yields, strong capital growth prospects, and that have value add potential through various instruments including subdivisions and renovations. Their core mission is to help business owners build prolific, profitable property portfolios so they can buy back their time, build a legacy, and have more fun. Dashdot helps investors build profitable portfolios using their proprietary Holy Trinity Formula – a renegade strategy that challenges deep-seated beliefs and practices in the highly conservative Australian market. Tapping into an untapped niche on the buyer's side, Goose built a profitable business with relatively less competition. It took Goose some time to find real estate, however. Right from when he was young, he ran his own business organizing music festivals. When he started in real estate, he had barely any knowledge or experience in the field and made some pretty serious mistakes. Goose may have achieved his own success now, but it was the turning points in his crazy journey that have given him the biggest learning experiences in his career. He says the hardest thing in growing a small business is mindset and that the one thing he would tell himself on day one of starting out in business is, "Be patient. It's a long game" Listen in and learn a ton about how to grow a small business. This Cast Covers: How he got his nickname "Goose" and why he uses it as his official name. Helping people buy properties as opposed to being real estate agents. The huge difference in the Australian real estate market where buyers' agency services are concerned. Leaving school early to start his own business and the valuable lessons he learned to become an expert in real estate. Building the Holy Trinity Formula to help them find properties that were cash flow positive, high growth, and with value add potential. Currently owning three properties and the financing challenges that they have to navigate. Why it's a big mistake to focus on specific geographies when looking for properties to invest in. From a series of messy spreadsheets to using data science and machine learning to develop a systemized process. Starting out with a few properties and limited cash, and working hard on marketing to grow to as much as $180,000 in collected fees in some months. Surviving through a 96% reduction in revenue during the Covid-19 pandemic to achieve the current $120,000 a month in collected fees. The misalignment in their perspective of success that taught them the most valuable lesson in business. Growing their business despite their cost per acquisition ratio being the lowest it's ever been. Funding the business from sweat equity, revenue, and profit minus any investors or credit. Growing by focusing their time and attention more on running the business than on raising funding. Overcoming burnout to come out stronger and smarter. Having the strength of mind to forge forward despite the constant fear of not achieving business goals. Learning that working harder doesn't necessarily result in better performance. Why the habit of looking into your finances every week is important. Building a sustainable and kickass culture through regular interaction and coaching for their fully remote team. The Vision Catch Up: How Goose ensures that his team is constantly working towards the core vision and goals of the business. Constantly analyzing the six key areas of life to maintain work-life balance. Investing in both his professional and personal development. Additional Resources: dashdot Buyers Agents The Road Less Stupid By Keith J. Cunningham The Ultimate Entrepreneur Podcast with Jay Abraham Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

In this episode, I interview Carmen Vicelich, the award-winning founder and Global CEO of Valocity Global, a company that harnesses technology and data to transform and create new and connected digital ecosystems, streamlining the mortgage lending and valuation processes around the world and automating workflow from end to end. Carmen is an entrepreneurial powerhouse passionate about leveraging data and technology to generate impact and transformation. In record time, she has created two multi-million-dollar, industry-leading businesses that do just that. Purchasing a property is often a significant investment, however, before any bank can lend money for a mortgage, they must first assess its value. Carmen's company Valocity has revolutionized this process, by digitally connecting lenders, valuers, brokers, and customers in one smart platform to streamline the valuation and approval process. This makes property-buying faster and more transparent for all parties, delivering huge efficiencies to the estimated $2 Trillion-dollar New Zealand property market. The unique, cloud-based platform is used by some of the world's largest lenders across New Zealand, Australia, India, and Asia. A true Kiwi success story, Valocity has been recognized globally including the prestigious India FinTech Awards 2019 as Fintech Start Up of the Year, and Singapore Top 10 Global Fintech 2018. In parallel to Valocity, Carmen developed a second company, Data Insight, which helps New Zealand's largest business and government organizations leverage the power of data and advanced analytics, enabling data-driven decision-making to improve customer experience, efficiency, and profitability. Outside of founding two data and technology businesses, Carmen mentors several students and business founders, is a regular speaker sharing her innovation success story, serves on several boards including UNICEF, and is a proud mother of four children. Stay tuned to gain valuable insights as Carmen shares her amazing small business ownership journey This Cast Covers: Helping businesses that have data to make data-driven decisions through analytics and helping them leverage the power of that data. How Valocity eases the process of mortgage lending in New Zealand, Australia, India, and Singapore. Starting a business as a mother of four, aiming at transforming mortgage valuations around the world, and the value of getting support from her husband. Having a monopoly by introducing groundbreaking and new technology that was cloud-based, configurable, and customizable. Growing organically and the great partnership they forged with their current investor two years ago. Starting off with a small founding team and growing it to just under 100 full-time employees within 6 years. Winning awards and being driven by collaboration and innovation. Working with your customers to understand their problem so you can solve it better. Being really good at what they do in their first 4 years by growing organically without any external funding. How being agile has helped them navigate even the most challenging of times including the Covid-19 pandemic. Building a great culture and continuously appreciating her employees. The importance of focusing on one product or service that meets customers' needs. Ensuring every team member is aligned with the goals of the business. Work-Life balance from Carmen's point of view: Understanding your values and figuring out what you're prepared to compromise on. Why small business owners should look after their physical and mental health. The valuable support she receives from her advisory board and why she would advise every small business to have a visionary board and a playbook. Additional Resources: Valocity Global Good to Great By James C. Collins Built to Last By James C. Collins and Jerry I. Porras Blinkist Podcast Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

In this episode, I interview Alessandra Pollina, the Founder, and CEO of Quotable Media Co (Formerly Pollina PR), a Boston-based public relations, marketing, and media agency with a passion for supporting female entrepreneurs. Alessandra is also the host of Quotable: a female millennial entrepreneur podcast. She works with business owners and entrepreneurs to build their brand and their business through public relations and marketing. After studying PR in college, she used her passion for creativity and helping promote businesses to venture into the PR space. She started out by interning for PR agencies to gain the necessary experience and in 2012, aged 23, started her own business. She started out with nothing but her laptop, which was convenient because it meant that she didn't have any overhead costs until she could start hiring. Alessandra says the hardest thing in growing a small business is the loneliness of doing things alone and finding the necessary support system, and shares that the one thing she would tell herself on day one of starting out in business is, "Go for the things that scare you first, and make sure that you're consciously thinking about what that might be, and making sure you're going towards it" Join me as I take this small business ownership with Alessandra to learn from her wealth of experience. This Cast Covers: Generating their revenue from promoting small to midsize businesses and offering content in different forms including courses. Why every small business owner should have a marketing budget and invest in an expert who can help with their PR. Tapping her passion for creativity to build a business in the PR space. Gaining the necessary experience from interning for PR agencies and starting her business a year after college. Being inspired by the desire to work for herself and the numerous challenges she had to overcome when she became a small business owner. Hitting $100,000 with the business before she was 30 and what pushed her to grow it in an agency. Providing a great workplace for her team and ensuring that team members can live a life that they love. How every small business owner never really feels like they have succeeded because they constantly have bigger and bigger goals. Why word-of-mouth marketing is the strongest thing for building a business. Dealing with the stress of the changes that a small business owner has to make in their business at different stages. Navigating the ups and downs that come with an entrepreneurial journey. Loving how being in business enables her to bring opportunities to her team members and clients. The importance of every small business owner learning the art of a quick follow-through. Open and constant communication: The backbone of building a great culture. Constantly struggling with trying to achieve some form of work/life balance. A dose of reading constantly to build on her personal development. Additional Resources: Confessions of an Advertising Man By David Ogilvy Girl Code By Cara Alwill Leyba The Marketing Agency Blueprint By Paul Roetzer The BossBabe Podcast Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

In this episode, I interview Renée Hasseldine, the Founder and CEO of the Think RAPT System, an award-winning system that distills consults, experts, and teams' unique intellectual property into Visual Models. Renée helps experts, consultants, and thought leaders scale up their businesses by developing their intellectual property. More specifically, she works with them to co-create their unique methodology or signature system using visual models. Her knack for extracting and unpacking thoughts and turning them into unique intellectual property is sheer genius. Renée is the author of two best-selling books: "Share Your Passion" and "Game Changer", and the host of the "Leveraged and Loving It" podcast. This Cast Covers: From accounting and finance to bar/cafe owner and settling on consulting for entrepreneurs on digital models. Taking the complex thoughts entrepreneurs have and taking them through different processes to turn them into an effective sales pitch. Why ClickFunnels is not a great platform for content delivery. Some of the small to medium-sized businesses that she has worked with. The importance of digital models when growing a small business. How powerful digital models can be: How she helped one of her clients grow their turnover from $300k to $1Million within 15 months. Embracing visual models as a way of solving problems that affect a small business. Delivering the Think RAPT system with the help of her remote team of six. Winning the Stevie Award for innovation for their system. Moving into the corporate market as well as a licensing and certification system. Explaining the four models of the Think RAPT system. Using technology to generate some culture even when the entire team works remotely. Additional Resources: Think RAPT https://ThinkRAPT.com/Video Share Your Passion By Renée Hasseldine Game Changer By Renée Hasseldine Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

In this episode, I interview Craig Schulze, the Founder of The One Shot Movement, an author, speaker, investor, podcast host, and lifestyle coach. He is a successful global businessman with a wide range of skills and experiences. He launched The One Shot Movement in 2020 with a vision and mission to help inspire and educate people to live life with passion and purpose. His book, "You've Got One Shot" is a book about navigating through a challenge and then the lessons learned to help move me towards living a meaningful life. Craig started out in business in 2002 when he was 22 after leaving his corporate engineering gig to start a fitness club that he grew into five gyms within three years that were individually turning over $300,000+ a year. He navigated the business through the 2008 global financial crisis and exited it in 2015. Craig helped a small South Australian company set up 22 franchises. He also helped Jeunesse Global launch into Australia and has been making over $1 Million a year for five years now as their independent distributor. He says the hardest thing about growing a small business is people. The one thing he feels he would tell himself on day one of starting out in business is, "Make sure you invest in your personal development and growth and mindset, because it's not a matter of if you're going to have challenges, it's a matter of when and how often. So if you've got really good personal development and mindset, you'll be able to navigate your way through those. And build really good relationships with people because you can just open doors for your relationships, help each other out, collaborate, and I think those two things will hold you in good stead" Ladies and gentlemen, join me as Craig gives us a peek into his incredible small business ownership journey. This Cast Covers: Interviewing over 100 of the biggest entrepreneurs in the world and having an incredible journey starting and growing a fitness business that he later exited. Building his personal brand and raising awareness about the One Shot Movement. Starting with one gym and growing it to five within three years after which he set up 22 very successful franchises. Earning over $1 Million a year for five years distributing with Jeunesse Global. The great feeling of hitting seven figures from all his hard work with the business. Why every small business owner should use all the features of all the social media platforms to market their business. The importance of physical businesses ensuring they have a strong online presence. Getting funding from his parents to get started and the diverse fundraising methods he uses now. How navigating the harsh business environment that Covid-19 created taught him to leave enough margin for error when taking risks. Always enjoying the fast growth of his businesses. Ensuring you grow and constantly evolve as a small business owner by embracing new technologies and best practices. The value of having good people and good systems and processes. Hiring people based more on their personality than anything else. Why every small business owner should be empathetic with their team members. Always learning how to sell better, market better, and create content better. The lessons he learned from exiting a business. Additional Resources: The One Shot Movement The One Shot Movement Podcast You've Got One Shot By Craig Schulze The 4-Hour Work Week By Tim Ferriss The Next Millionaires By Paul Zane Pilzer Good to Great By James C. Collins Principles By Ray Dalio Jack Delosa Podcast Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

In this episode, I interview Kate Tompsett, the Owner at Happy & Glorious, a small family-run business that sells a variety of British-made gifts. Inspired by the wonderful products that are made in Britain, Kate set-up the business in 2012 when she was 34 to support British manufacturing, applaud British talent, and keep her carbon footprint to a minimum. In 2015 she opened a store in Ashford, as part of Ashford Borough Council's regeneration scheme, moving to larger premises in 2017. The arrival of COVID-19 pushed Kate's focus online as she developed her website and social media to compensate for the restrictions of lockdown. Kate sources her products from all over the UK; finds them at trade shows, through social media, or made by talented friends. She also creates her own collection of products, designed and made by Happy & Glorious in-house. When she started out, she was the only full-time employee for the first three years and now has three and expects them to be five by the end of 2021. The business doubled in sales for those first three years and it now sustains a 100% growth every year. Kate says the hardest thing in growing a small business is the pace at which everything changes. The one thing she says she would tell herself on day one of starting out in business is, "Don't listen to the voices that are telling you can't do it or that you're moving too fast or that you're too ambitious, because the external voices are warning through love or worry or placing their own fears and anxieties upon you. Fluff up, try things out and trust your gut. Take risks and take responsibility. Celebrate and take a step back to see how far you've come. Be patient because it's not gonna happen overnight. It's like growing a tree. You've got to nurture it and look after it, protect it until it's tall enough to look after you" Join us as we follow Kate's journey to becoming an independent retailer selling only British-made goods. This Cast Covers: Leaving her marketing job to take the leap of starting her business. How the opportunity to take a shop in Ashford, Kent enabled her to grow her business. The fast growth she has experienced all through and the sustained 100% growth she has enjoyed the last 3 years. Surviving the pandemic from the immense support the business received from local customers. 27% sales from online and 73% from the brick and mortar shop. From one full-time employee to the current three and the expected five by the end of 2021. Making her first online sale that wasn't to a relative and designing/selling her own range of mugs. Building great relationships with over 50 UK based suppliers. Making the most of what the UK has to offer by sourcing and manufacturing all her products in the UK. The importance of creating and sustaining personal relationships with customers. How she navigated through the effects of the pandemic by focusing on what she could control. Focusing her attention more on growing the online part of the business so it can grow more. The joy of designing her own products and seeing people buy them. Planning and bullet journaling: The two things that have enabled her to be an effective small business owner. Applying instinct in finding the right people and looking into what their strengths are. Investing in coaches that are specialized in life and retail. The importance of humility and continuous learning. Keeping up with the constant changes that take place in the world of business. Additional Resources: Happy & Glorious Small Giants By Bo Burlingham Conversations of Inspiration Kindness Economy Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, I interview Lucy Nelson, the Founder, Director, and CEO at 2xN Limited, a healthcare marketing, and business development agency. Lucy is also the Founder and Personal Trainer at The Life Plan, where they provide customized fitness, nutrition, and wellness online. She is an expert at managing branding, strategy, and opportunity for clients looking to grow in their sector. Her strengths focus on managing overall brand direction and business growth, marketing, and development of private practices and clinics across London and the UK. She is experienced with marketing, coordinating, and delivering events, and has a proven track record of delivering brand growth and business development. Lucy had worked in healthcare since she left university and she identified a need for the kind of services that 2xN offers, so at the end of 2017, she registered the company and started with a bang in 2018. She started out as the only full-time employee and achieved about £115,000 in revenue in year one. By the end of the second year, the revenue had doubled to £ 220,000 but faced a slump in 2020 due to the Covid-19 pandemic. The business now has a full-time team of three with two people working part-time. Her advice for every small business owner is that they should fight their self-doubt and believe that their business can work. Lucy feels that the hardest thing in growing a small business is achieving balance and being able to delegate. The one thing she says she would tell herself on day one of starting out in business is, "Keep going. Hold on tight. There are some serious ups and downs but you're going to love it all" Stay tuned to learn from Lucy's business journey. This Cast Covers: Working on an agency basis as a marketing firm specifically for the healthcare industry. How she identified a need for the services that 2xN offers. Helping patients decipher the tons of healthcare information they get online and ensuring that doctors are accurately represented online. From medical sales representative to full-time small business owner who has been positively impacting the healthcare industry. Growing the business from one full-time employee (Herself) to the current three full-time and two part-time employees, and sustaining upwards of £ 200,000 in annual revenues. Surviving the challenges of the Covid-19 pandemic to sustain growth into 2021. The success of a small business owner achieving financial growth and being able to work on their own schedule. Maintaining a high customer retention rate by focusing on relationship marketing and word of mouth. Funding the business with nothing but her laptop, time, and tireless hard work. The challenges of doing everything in her business and how she has worked hard on delegating to achieve some balance. Why every small business owner should overcome their self-doubt and believe in the potential of their business. The value of focusing on personality types when hiring new employees. Exercising every day to be able to switch off and unwind. Building the confidence to thrive in a male-dominated industry. Additional Resources: Lean In By Nell Scovell and Sheryl Sandberg Experts Podcast with Lauren Armes Desert Island Discs Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

In this episode, I interview Joseph Fung, the Founder, and CEO of Uvaro, an online tech sales training program that has no-upfront-tuition offering. Joseph is a serial entrepreneur who's launched six startups and gone through a few successful exits. In 2013, his startup TribeHR was acquired by NetSuite, which ended up being acquired by Oracle four years later. He is also the founder of Kiite, a sales enablement software. Uvaro launched its first class at the beginning of 2020 and went from having 150 applicants per month to a thousand per month by the end of the year. They help people sell software and introduce themselves to tech companies, and they don't charge tuition until the candidate gets a new gig. He endured anxious times deciding whether to sell the company or not. Joseph funded the business through private and venture capital from both Canada and the US. He says he felt he had succeeded when he started seeing customer testimonials from customers whose lives were changed by their program. He shared that the hardest thing about growing a small business is doing the right thing at the moment when you're not prepared. The one thing Joseph would tell himself on day one of starting out in business is, "It's more fun than you think it's going to be" Enjoy the interview. This Cast Covers: Introducing us to the Uvaro program and how it works. A view of Joseph Fung's entrepreneurial journey and his different business ventures. Anchoring success on the idea of creating a work environment where people feel engaged and fulfilled. Creating, writing down, and understanding the desired company values and policies before launching a business. Figuring out what story to share as a way of marketing your business. Recruiting based on values and behaviors that are in alignment with the business culture. Focusing on the customer first and their perspective in order to provide a great experience. Handling disappointments on the rapid growth journey. Developing a habit of personal development through learning. Implementing a well-defined process and system of bringing the right people into his team. Nurturing talent and training a fire team to create value from within. Creating a system to recognize adherence to company values. Achieving work-life balance by being passionate and present in the different aspects of life. The value that having a board brings to a small business. Keeping your operations clean from the start by making sure your accounting system is good, records are up to date, and efficiently organizing files and contracts. Additional Resources: Uvaro Kiite Built to Last By James C. Collins and Jerry I. Porras The Effective Executive By Peter Drucker Revisionist History Podcast by Malcom Gladwell Vidyard - Online Video Platform for Business First, Break All the Rules By Marcus Buckingham Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

In this episode, I interview Jonathan Moody, the Founder, CEO at Physio Inq, a physiotherapy and allied healthcare company. Physio Inq provides a range of physiotherapy, occupational therapy, speech pathology, and exercise physiology services both in-clinic and via mobile practitioners, the latter specializing in disability and aged care. Trained as a physiotherapist, Jonathan is an allied health advocate, with a passion for empowerment through education and training, and committed to improving access to quality allied health for all people. Aged 25 in 2006 with his then-wife, he started a physio business in a four by four-meter room. Fast forward 14 years and they now have 14 practices, 12 franchisees, and 270 team members, only losing one during Covid. The practices took a hit during the pandemic but the team prepared for the customers' return and business exceeded their expectations, setting new records. They launched a mobile home care arm a few years ago and in Covid times, it grew 30% off a large base. After separating 7 years ago, he and his wife are still 50/50 business partners. They almost went bankrupt in 2016 when they were down to their last $2 in the bank account. They funded the business through a mix of bank debt and profits, and he felt they had succeeded when they got through almost bankruptcy. Jonathan says the hardest thing about growing a small business is overcoming the middle growing pains (Around $2 Million per annum) The one thing he says he would tell himself on day one of starting out is, "Keep your head out of the clouds and stay grounded" Stay tuned for more of Jonathan's inspiring small business story. This Cast Covers: From everyday mum and dad physio clinic to a massive network of clinics, mobile in-home care, corporately owned physiotherapy practices, and franchises. The growth-stimulating financial benefits that came with the Covid-19 pandemic. How the flight of clients out the door during the pandemic caused a huge downturn in their clinics. Their 170 strong employment base within their entire business. Aiming to have a clinic in each capital city so they can have a national network that will be able to achieve their long-term goals. Having a great experience with their franchisees because internal people are the ones who take on the franchise clinics. Being passionate about helping business owners succeed. The critically important soft skills training that they conduct with their team members. How difficult it is to grow a physio practice and how Jonathan has managed to grow his into multiple clinics. The power of focusing on satisfying customers' needs. From one full-time employee in a four by four room in a medical center to the current 270 full-time employees and a 200% growth year on year for the last three years. The great 50/50 shareholding in the business between himself and his former wife. Almost falling into bankruptcy because of focusing too much on accrual-based accounting. Enjoying the benefits of having an advisory board in place. Why they funded through debt rather than smart money. Using process automation to ensure that the outcome of operations is repeatable and low on friction. Strategizing the human capital that will deal with the growth of the business in the long term. Achieving success by focusing more on output in terms of productivity instead of output in terms of hours spent working. Building a great culture by genuinely caring for your employees. Overcoming the middle growing pains and how he did it. Additional Resources: The E-Myth By Michael Gerber Built to Last By James C. Collins and Jerry I. Porras The Virgin Way By Richard Branson At the Table Podcast Under the Skin Podcast Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/

In this episode, I interview Louise Karch, the global name whisperer and author of the award-winning book Word Glue: Find Your Million Dollar Brand Name. Louise has been naming break out brands for the past decade and has doubled the revenues of entrepreneurs on two continents. She has worked for Seth Godin, the #1 marketing expert, and Richard Bolles the #1 career genius and best-selling author of What Color Is Your Parachute. Both influencers honed her values of professionalism, empathy, and generosity. Louise comes on the podcast to talk about how important naming your brand is in your success. She will share the key criteria of a great brand name and some of the common mistakes made when it comes to naming a brand. She will also share the process she implements in naming a brand and highlight when you need to be considering renaming your brand. Louise says coming up with a business or brand name is not a difficult process, but it's a process that takes time. The number one advice she would give to small business owners about naming is, "Don't be afraid to rename" This episode will shine a light on the importance of crafting the best brand name for your small business so don't miss it. Enjoy This Cast Covers: Helping leaders ensure that their brand names break out not blend in. Why naming is so important if you want your business to thrive and compete sustainably. Her expertise in helping businesses come up with brand names that pull focus. The process of testing out a brand name in the relevant market to get qualitative and quantitative data from potential customers. Coming up with the criteria that you need to meet with your brand name. The questions you should ask before you start name storming. How she helped a brilliant pedorthist make more money and beat his biggest competitors. Why naming your business after yourself is not necessarily a good idea. Louise's favorite brand name: Upparel - The Australian startup that would upcycle used socks into new textiles to save tons of waste from going into landfills. The biggest crime in the naming world: Renaming a business instead of creating better business values. Building businesses that contribute to making the world a better place. Holding back four weeks on a new brand name in order to get feedback from all stakeholders. Avoiding the use of the "Like/Don't Like" matrix when coming up with a business or brand name. Additional Resources: Word Glue: Find Your Million Dollar Brand Name By Louise Karch http://www.louisekarch.com/ Positioning By Al Ries and Jack Trout Influence By Robert Cialdini This is Marketing By Seth Godin Brand New Name By Jeremy Miller Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/