Grow A Small Business Podcast

n this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Casey Berman, founder of Leave Law Behind Casey joins Troy to share his journey from a law career he found unfulfilling to building a thriving business helping lawyers transition into new careers. Starting with blogging in 2010, Casey turned his personal story into a coaching business, later scaling it with online courses. He and his business partner now run a lean, lifestyle-driven company with five team members, generating around half a million USD annually. Casey reflects on the importance of discipline, alignment, and emotional connection in entrepreneurship, while emphasizing the value of balance, automation, and continuous learning in sustaining growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Casey Berman, the hardest thing in growing a small business is feeling worthy of success. He explains that as the business starts making good money, many entrepreneurs struggle internally with questions about whether they deserve it or how success might change them. Casey admits he once worried about becoming greedy or losing his values but learned that money itself isn't the issue—it's the love of money that causes problems. Over time, he realized that maintaining generosity, reinvesting in the business, and focusing on helping others allowed him to embrace success without guilt. What's your favorite business book that has helped you the most? Casey Berman's favorite business book that has helped him the most is The Million-Dollar, One-Person Business by Elaine Pofeldt. He found it inspiring because it showed that it's possible to build a lean, highly profitable business without a large team — something that aligns closely with how he runs Leave Law Behind. He also mentioned Rich Dad Poor Dad by Robert Kiyosaki as another influential read, especially early in his career, because it opened his eyes to the difference between being an employee and becoming an entrepreneur. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Casey Berman recommends several great podcasts and online resources for small business growth, including the Work From The Inside Out podcast episode "Discover Your Unique Genius to Build Meaningful Work," where he shares how to align your strengths with meaningful entrepreneurship, and the Digital Marketing Success Stories episode with West Kraemer, where he discusses strategies for building a niche audience and online following. He also shares practical business insights on his own website, www.caseyberman.com, focusing on growth, purpose, mindset, and transitioning from employee to entrepreneur. These resources emphasize discovering your unique value, mastering marketing in your niche, and developing the mindset needed to confidently grow and sustain a successful small business. What tool or resource would you recommend to grow a small business? Casey Berman shared that the most crucial tool for growing a small business is a robust CRM platform, which he credits as the central nervous system for managing all customer interactions and streamlining operations. He specifically highlighted the value of a CRM with integrated texting capabilities, like Salesmate.io, for enabling effective and personalized outreach to clients. This system allows a business to consolidate contacts, automate key processes, and handle payments seamlessly from one unified hub. By implementing such a foundational tool, companies can achieve greater efficiency and scalability without needing a large team. Ultimately, he champions a powerful CRM as the key to systematizing sales and marketing for sustainable growth. What advice would you give yourself on day one of starting out in business? Casey Berman would advise his day-one self that the entrepreneurial journey is an ongoing process of personal growth, not a destination to be reached. He would emphasize the critical importance of learning to enjoy the entire slog, with all its inherent ups and downs, rather than just chasing a future moment of "success." He'd stress that true happiness is found in the process of becoming your ideal self through the challenges of building a business. Finally, he would encourage himself to see and appreciate his own development, recognizing that the person behind the business is the most important project of all. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Find power in discipline by mastering the work when inspiration is absent - Casey Berman Elevate your marketing by aligning your energy with your purpose - Casey Berman Unlock success by falling in love with the process, not the prize - Casey Berman

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Gail Eaton-Briggs, founder of Every When Solutions, shares how her concept of Conscious Grit helps small business owners move from burnout and self-doubt to clarity and purpose. Drawing on her background in leadership and neuroscience, Gail explains how awareness, mindset shifts, and deliberate action can transform both individuals and teams. She highlights the importance of recognizing tipping points, building resilience, and surrounding yourself with supportive people. Through her coaching and online programs, Gail empowers business owners to grow with confidence and authenticity. Key Takeaways for Small Business Owners: Shift from Unconscious to Conscious Grit – Success requires more than hard work; it's about being aware, intentional, and strategic in your actions. Mindset Matters Most – Regularly check in with your thoughts and beliefs; developing a growth mindset can completely transform your business outlook. Recognize Your Tipping Point – Pay attention to pivotal moments or advice that can spark meaningful change and move you toward conscious growth. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Invest in Deep Development – Growth doesn't happen in a single session or workshop; it takes consistent reflection, learning, and practice over time. Choose Your Circle Wisely – Surround yourself with supportive people who lift you up, not "emotional vampires" who drain your energy and confidence. Value Your Worth – Don't undervalue your services; believe in the quality of what you offer and price it accordingly—your clients will respect it. One action small business owners can take: According to Gail Eaton-Briggs, one action small business owners can take is to consciously check in with their mindset. If you are feeling stuck or overwhelmed, assess your internal dialogue and actively work to shift from a fixed to a growth mindset. She recommends seeking out resources on achieving a growth mindset to help reframe challenges as solvable opportunities. This practice is essential for moving from a state of exhausting "unconscious grit" to a powerful and deliberate "conscious grit," where you can start making tangible progress. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: To move from exhausted to empowered, you must shift from unconscious grit to conscious grit - Gail Eaton-Briggs Your tipping point is often just one piece of trusted advice away from changing your entire trajectory - Gail Eaton-Briggs Be mindful of the emotional vampires in your life, the people you allow to influence you will either sustain or drain your energy - Gail Eaton-Briggs

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews John D. Marvin, former President and CEO of Texas State Optical, shares his 25-year journey leading one of America's most iconic optical brands. He talks about growing the company from 100 to 130 locations and over $130 million in annual revenue, adapting to major industry disruptions, and mentoring the next generation of optometrists. John also dives into lessons on leadership, faith over fear, and the power of listening to customers. His story is a masterclass in resilience, innovation, and building purpose-driven growth in a changing marketplace. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to John D. Marvin, the hardest thing about growing a small business is implementing change. He explains that it's easy to keep doing what's familiar, but real growth requires the courage to challenge old habits and adapt to new realities. Marvin points out that while individuals struggle with personal change, organizational change is even tougher—because it involves employees, resistance, and the fear of losing people. Yet, without embracing change, he says, a business risks becoming irrelevant. What's your favorite business book that has helped you the most? John D. Marvin's favorite business book is Think and Grow Rich by Napoleon Hill. He says it has helped him the most because it lays out the 13 core principles of success, not just for making money but for living a rich and meaningful life. For Marvin, the biggest lesson from the book is that success begins with mastering your thoughts — what you focus on and believe ultimately shapes the results you achieve. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? John D. Marvin, former President and CEO of Texas State Optical, recommends continuously learning from great resources to grow a small business. He often listens to John Maxwell's Leadership Podcast for insights on personal and team development, and explores podcasts or materials by authors whose books he's currently reading to deepen his understanding. Marvin emphasizes the value of ongoing education through audiobooks and practical leadership content, believing that consistent learning, reflection, and application are key to adapting and thriving in business. What tool or resource would you recommend to grow a small business? John D. Marvin recommends using strong time management and scheduling tools to grow a small business. He believes that success often comes down to discipline — keeping promises, managing priorities, and staying organized. Marvin emphasizes using a reliable calendar or planner, whether digital (like Apple Calendar) or traditional (such as Franklin Covey or Day-Timer systems), to plan ahead and follow through on commitments. For him, effective scheduling isn't just about productivity — it's about building trust, consistency, and professionalism, which are the real foundations of sustainable business growth. What advice would you give yourself on day one of starting out in business? John D. Marvin says the advice he'd give himself on day one of starting out in business is simple but powerful — just start. He admits that in his early years, he often delayed taking action because he felt he needed to study more or perfect his plan first. Over time, he realized that true learning and progress only happen through doing, not waiting. Marvin compares it to climbing mountains — you build the skills and confidence to tackle bigger challenges by starting with smaller ones. His message to new entrepreneurs: don't wait for perfect conditions — take the first step, learn along the way, and keep climbing. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Replace fear with faith, and you'll start seeing opportunities where others see obstacles — John D. Marvin The only way to learn how to climb mountains is by climbing mountains — start small, but start now — John D. Marvin Success begins with mastering your thoughts; what you focus on is what you create — John D. Marvin

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Etinosa Agbonlahor, CEO of Decision Alpha, about how behavioral economics can transform pricing strategies for small businesses. Etinosa explains how confident pricing decisions not only increase revenue but also strengthen customer retention and long-term growth. She shares insights into using psychology to frame prices effectively and highlights the importance of reviewing pricing regularly. The conversation also touches on overcoming the fear of raising prices and building confidence as a business owner. Etinosa's Behavioral Pricing Playbook explains how to create pricing that scales, sticks, and prevents revenue leaks. Around 80% of businesses undervalue their offerings—and it shows. Most pricing decisions are reactive, based on gut feelings, competitor comparisons, or fear of losing clients. Many business owners postpone pricing optimization until much later, missing out on the powerful compounding effect it could have early on. Studies reveal that improving pricing delivers 2–4 times greater revenue impact than focusing solely on customer acquisition. Key Takeaways for Small Business Owners: Review Your Pricing Regularly – Treat pricing as a business feature, not a one-time task. Revisit it quarterly to ensure it reflects your current value and market position. Confidence is Key – Most pricing problems come from mindset, not the market. Believe in the value you provide before setting or adjusting prices. Use Psychology in Pricing – How you frame your prices matters as much as the numbers themselves. Smart positioning can make your offers more appealing. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Simplify the Customer's Choice – Structure pricing tiers so customers naturally choose your ideal package. Most buyers lean toward the middle option when presented clearly. Reduce the "Pain of Paying" – For low-cost products, consider annual payments over monthly ones to lessen customer resistance and reduce churn. Retain Before You Acquire – Focus on keeping existing customers happy and increasing their spending rather than constantly chasing new ones. One action small business owners can take: According to Etinosa Agbonlahor, one action small business owners can take is to review their pricing strategy regularly—analyzing whether it truly reflects the value they offer and aligns with customer perception. By treating pricing as an ongoing process rather than a one-time setup, business owners can boost profitability, strengthen confidence, and ensure sustainable growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Pricing isn't just about numbers, it's about confidence and the value you believe you deliver – Etinosa Agbonlahor The biggest pricing challenge often lives between your ears, not in the market – Etinosa Agbonlahor Treat your pricing like a living feature of your business, not a set-and-forget decision – Etinosa Agbonlahor

John Ferguson, founder of Hobart Gutter Guard Co., shares his inspiring journey from community services to creating a $500K lifestyle business. He reveals how documenting standard operating procedures and effective delegation allowed him to slash his work hours to just two per week. John discusses the importance of marketing mastery, the joys of scaling, and the challenges of contractor reliance. He emphasizes a mindset of resilience and the value of clear vision in overcoming early hurdles, ultimately guiding others toward achieving true freedom in business.

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones interviews Dylan Pargiter-Green, founder of Bold Wealth, to explore how courage, clarity, and purpose can reshape the way we think about money and success. Dylan shares his journey from financial advisor to business owner, revealing how "Be Better, Be Well, Be Bold" became more than a tagline—it's a philosophy for life and growth. He opens up about helping clients find balance between building wealth and truly living well, while also reflecting on lessons from running a service-based business. From setting meaningful goals to rewarding yourself along the way, Dylan's insights remind entrepreneurs that real success isn't just about numbers—it's about fulfillment. Whether you're building a business or redefining your relationship with money, this conversation is a must-listen. Key Takeaways for Small Business Owners: Reward Yourself Along the Way – Don't wait until retirement to enjoy your hard work. Pay yourself fairly and appreciate the small milestones as your business grows. Set Clear Goals and Review Them Often – Reflect on your progress every few months. Identify what's working, fix what isn't, and keep your goals practical and measurable. Align Business and Personal Wealth – Your business should support your lifestyle and long-term wellbeing. Make financial choices that strengthen both areas together. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Build Genuine Relationships – Success in business comes from understanding people. Take time to know your clients' values, dreams, and priorities to create lasting trust. Embrace Change and the Unknown – You can't predict everything. Learn quickly from challenges, adapt with a positive mindset, and keep improving with every experience. Activity Breeds Success – Stay active and engaged. Say yes to opportunities, meet new people, and always keep learning—the more you do, the more success will follow. One action small business owners can take: According to Dylan Pargiter-Green, one action small business owners can take is to set aside dedicated time every six months to review both their business and personal goals. This reflection helps identify what's working, where improvements are needed, and ensures their business growth aligns with their personal wellbeing and financial security. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: Activity breeds success—say yes to opportunities, keep learning, and growth will follow — Dylan Pargiter-Green Being bold means pushing yourself a little further every day to become better and live well — Dylan Pargiter-Green Real wealth isn't just about numbers; it's about living a life that feels truly meaningful — Dylan Pargiter-Green

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Andy Gwynn, founder of Three Degrees Social, based in Málaga, Spain. Andy shares his inspiring journey from being a business coach to becoming a LinkedIn marketing expert, helping small business owners generate consistent leads and engagement through powerful digital strategies. He discusses how consistency, mindset, and leveraging technology have been key to his success, along with valuable lessons learned from franchising, scaling, and adapting to change. Andy's story is a great example of resilience, innovation, and the power of building meaningful connections online. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Andy Gwynn, the hardest thing in growing a small business is mastering sales and marketing. Many business owners struggle to effectively promote and sell their products or services, even when they offer great value. Andy believes that consistent marketing, clear systems, and the ability to adapt quickly are essential for sustainable growth. He also emphasizes that as a business scales, systemizing operations becomes one of the biggest challenges, requiring strong processes to support rapid expansion and maintain quality. What's your favorite business book that has helped you the most? According to Andy Gwynn, the business book that has helped him the most is "The E-Myth Revisited" by Michael Gerber. He explains that it taught him the importance of systemizing a business so it can run efficiently without relying solely on the owner. Andy also recommends "The Business Coach" by Brad Sugars, which aligns with his coaching background, and "Rich Dad Poor Dad" by Robert Kiyosaki, for shifting the mindset from simply working in a business to building one that creates long-term wealth and investment opportunities. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Andy Gwynn, some of the best online learning resources for growing a small business include ChatGPT, YouTube, and the teachings of Russell Brunson, especially for improving webinars and sales strategies. He also values using platforms like LinkedIn for continuous learning and networking with experts in different industries. While Andy doesn't host his own dedicated podcast, he frequently shares insights through interviews and training content under his company, Three Degrees Social, helping business owners master LinkedIn marketing and digital growth strategies. What tool or resource would you recommend to grow a small business? According to Andy Gwynn, one of the best tools to help grow a small business is LinkedIn, especially when used strategically for sales and relationship building. He recommends using advanced LinkedIn features like Sales Navigator to identify ideal clients, automate outreach, and maintain consistent engagement. Andy also highlights the value of tools such as ChatGPT, Xero for bookkeeping, Dashlane for password management, and GoHighLevel for CRM and marketing automation. Together, these tools help small business owners save time, stay organized, and build meaningful connections that drive sustainable growth. What advice would you give yourself on day one of starting out in business? According to Andy Gwynn, the advice he would give himself on day one of starting out in business is to follow the system and get out of his own way. He admits that in the early days, he often let overconfidence and complacency lead to missed sales opportunities or inconsistent results. Andy emphasizes the importance of learning proven systems, sticking to them, and maintaining focus instead of constantly trying to reinvent the process. His key message is that success comes from discipline, structure, and trusting the process rather than relying solely on natural talent or intuition. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Massive action times the right stuff times consistency equals results — Andy Gwynn Be militant with your time because discipline creates success — Andy Gwynn If you're totally honest with yourself and truly happy, that's real success — Andy Gwynn

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron interviews Trent Morgan, founder of Motivision, shares how he helps businesses overcome burnout, poor accountability, and misaligned teams through leadership alignment and cultural transformation. He explains the importance of clarity, communication, and regular team check-ins to build trust and improve performance. Trent discusses real-world examples of companies that reduced turnover and reignited motivation by aligning people with purpose. He also highlights the impact of systems and structure in sustaining growth. His insights reveal why most business issues stem from a lack of clarity, not performance. Listeners will learn practical steps to create more connected and purpose-driven workplaces. Key Takeaways for Small Business Owners: Clarity is the foundation of success – Teams perform better when everyone knows their role, purpose, and what's expected of them. Alignment beats effort – Hard work alone doesn't guarantee results; aligning people, purpose, and systems creates real progress. Regular check-ins build strong culture – Simple habits like weekly huddles and monthly reviews keep teams connected and supported. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Leadership must focus on vision, not firefighting – Great leaders work on the business, not just in it, ensuring long-term stability. Reducing burnout increases productivity – When teams feel heard and supported, engagement rises and burnout drops significantly. Systems sustain performance – Businesses don't rise to goals—they fall to the level of their systems, so structure and rhythm are essential. One action small business owners can take: According to Trent Morgan, one action small business owners can take is to hold regular team check-ins or huddles to ensure everyone is aligned on goals, clear about their roles, and supported in their work — fostering stronger communication, trust, and accountability. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. 👇 Quotable quotes from our special Grow A Small Business podcast guest: You don't rise to the level of your goals, you fall to the level of your systems — Trent Morgan When a team is misaligned, it's not a performance issue, it's a clarity issue — Trent Morgan Alignment turns chaos into clarity and teams into purpose-driven performers — Trent Morgan

In this episode of Grow a Small Business, host Troy Trewin interviews Dmitriy Peregudov, founder of Gift Baskets Overseas, shares his inspiring 28-year journey from sending flowers to loved ones in Russia to leading an $11M global gifting company with 120+ team members. He talks about building a business rooted in patience, perseverance, and people-first values. Dmitriy discusses how focusing on customer experience and team culture fueled long-term success. He also explains the role of SEO and AI in modern marketing and why brand trust matters more than ever. From overcoming fraud challenges to achieving a 64% Net Promoter Score, his story highlights sustainable growth and resilience. A must-listen for entrepreneurs who believe slow, steady, and thoughtful growth wins the race. Other Resources: An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it's FREE. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Dmitriy Peregudov, the hardest thing in growing a small business is having the patience and perseverance to push through the early, slow stages while learning things outside your comfort zone. He explains that growth often requires focusing on areas you don't enjoy, making tough decisions, and knowing when to let go and replace yourself in certain roles. Understanding every part of the business—even the ones you're not good at—is essential, because only then can you hire the right people and build a strong foundation for long-term success. What's your favorite business book that has helped you the most? Dmitriy Peregudov's favorite business books include Further, Faster by Bill Flynn, which provides clear frameworks for business growth, and Delivering Happiness by Tony Hsieh, which inspired him to build a people-first company culture. He also recommends The Five Types of Wealth by Sahil Bloom for understanding balance in life and business. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Dmitriy recommends the Harvard Business Review (HBR) Podcast for case studies and expert discussions, and Lex Fridman's Podcast for deep, thought-provoking conversations that go beyond business into leadership and innovation. He also appreciates podcasts like Built to Sell Radio for real-world entrepreneurship lessons. What tool or resource would you recommend to grow a small business? He highly recommends HubSpot, calling it a game-changer for small businesses. From marketing automation to CRM and workflow management, it helped his team streamline communication, improve sales processes, and enhance customer relationships. What advice would you give yourself on day one of starting out in business? According to Dmitriy Peregudov, the advice he would give himself on day one of starting out in business is simple yet powerful — "Just do it." He believes that too many entrepreneurs hesitate, overthink, or wait for the perfect moment, but real growth happens only through action. Taking the first step, learning from mistakes, and adapting along the way are far more valuable than waiting for ideal conditions that may never come. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success in business comes from patience, perseverance, and focusing on what truly matters — Dmitriy Peregudov Growth isn't always about getting bigger, it's about getting better with every challenge — Dmitriy Peregudov The best way to build a loyal customer is to fix their problem so well they never forget you — Dmitriy Peregudov

In this episode of Grow a Small Business, host Troy Trewin interviews Petar Lackovic, founder of The Sales Institute of Australia. Petar shares his remarkable journey from sleeping on a couch to running a lean, 7-figure profit business that helps entrepreneurs master sales and pricing with confidence. He reveals how 85% of clients in his Convert Club raise prices and boost conversion rates within just weeks and months. Petar opens up about his early struggles, leadership lessons, and how simplifying sales systems transformed his business growth. Tune in to learn practical, real-world lessons from a real and down to earth entrepreneur who's worn every hat on his journey Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Petar Lackovic, the toughest part of growing a small business is getting out of your own way. Many entrepreneurs unknowingly block their own progress by being stubborn, not acting quick enough, overthinking, or avoiding new learnings needed to succeed. He emphasizes the importance of self-awareness – identifying weaknesses, gaining new skills, and focusing on the "best next step." Petar believes true growth happens when business owners let go of ego, stay adaptable, and take consistent, forward-moving action. What's your favorite business book that has helped you the most? Petar Lackovic says the business book that helped him the most in his early days is "The E-Myth" by Michael E. Gerber, as it completely changed how he viewed entrepreneurship. The book taught him the power of creating systems and processes so a business can operate independently of its owner. It helped him shift his mindset from working in the business to working on it, allowing for sustainable growth and long-term success. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Petar Lackovic recommends learning from podcasts and resources that focus on sales mastery and business growth. He's featured on shows like Super Obvious with James Tuckerman and Inspiring Business for Good, where he shares insights on converting leads, mastering sales language, and understanding the stages of entrepreneurship. For structured learning, his Reverse Selling Method™ Cheat Sheet and his Reverse Selling Method™ Short Course is available through his Globally award winning program CONVERT Club™ and offers practical frameworks to help business owners boost conversions, increase speed of sale, raise prices confidently (charging your true worth), and build strong, repeatable sales systems. What tool or resource would you recommend to grow a small business? Petar Lackovic recommends the Reverse Selling Method™ as the most powerful tool to grow a small business's revenue and cashflow. This framework helps business owners transform how they sell by shifting from chasing clients to attracting them through trust and clarity. It focuses on lowering buyer resistance, framing conversations around customer needs, being seen as the prize in the sales conversation and having customers buying from you instead of you feeling you're selling to them by creating a repeatable, scalable sales system that drives consistent results. By mastering this method, entrepreneurs can boost conversions, increase prices confidently, and build long-term customer relationships without relying on pushy sales tactics. What advice would you give yourself on day one of starting out in business? Petar Lackovic says the advice he'd give himself on day one of starting out in business is simple: keep moving forward. He believes success isn't about having all the answers from the start but about taking consistent steps, learning, and adapting along the way. Even when things feel uncertain or difficult, progress - no matter how small - builds momentum and clarity. His message is that everything works out if you stay focused, keep learning/outgrowing yourself, and never stop moving forward. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success in business isn't about knowing it all, it's about moving forward even when you don't know what's next — Petar Lackovic When you learn how to sell with confidence, you'll never have to discount your worth — Petar Lackovic The faster you act, the faster you learn, and speed is the secret weapon of every successful small business — Petar Lackovic