Think with Google Firestarters

What role does creativity play in creating net new value and enabling both disruptive and incremental growth? In this episode, Agathe Guerrier, Global Chief Strategy Officer of TBWA\Worldwide, discusses the all-important distinction between efficiency and effectiveness in marketing, the risks inherent in over-focus on one at the expense of the other, and the need to look at ratios in the context of absolute numbers. Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

What are the key technology trends that every marketer should be paying attention to? In this episode, Scott Brinker, renowned martech writer and the author of Hacking Marketing, explains as opportunities for innovation multiply, the skills needed for creating real differentiation will increasingly be focused on how marketers can orchestrate and bring together the lego bricks of technology, apps and services in the most advantageous way.    Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

How can belief and craft drive what we deliver? What are the challenges of working at the speed of culture? What role can marketing leaders have in connecting the dots between specialisms? Find the answers in this episode with Ian Fitzpatrick, Global Director for Brand and Strategy at New Balance. Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

What’s next for planning and marketing? R/GA Chief Strategy Officer, Tom Morton, discusses strategy as the assembling of truths to create advantage, why brand strategy has never been more important, and how ‘the revolution doesn’t care about your content calendar’.  Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

What opportunities exist for marketers to drive sustainability transformation and green growth? Leo Rayman, former CEO of Grey Consulting and Grey London, is now CEO of Green Growth consultancy EdenLab. In this episode, Leo discusses the need to connect climate expertise with marketing's ability to shape aspiration, paint compelling visions of the future, and change behaviour.  Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3  

Thas has worked as a Senior Strategist at BBH, Group Strategy Director at Deutsch, and now runs independent agency Omelet. In this episode Thas speaks about the future of advertising, making creativity more accessible to business, how agencies can move upstream with clients, and the idea of leadership as the 'amplified self'. Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

Gareth is Founding Partner at Chapter in San Francisco. In this episode, he discusses how planning, marketing and advertising are all evolving. Gareth speaks about the power of having a high density of creative talent, the danger of planning specialising into irrelevance, the importance of diversity in inputs, and the challenges and opportunities that are emerging from the increasingly blurred lines between product and marketing disciplines.  Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

Richard Huntington is the Chairman and Chief Strategy Officer of Saatchi & Saatchi London Group. In this episode, he discusses the critical lessons from his career in advertising, his insights into how marketing is changing, and predictions for the future of the industry.  Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

Ian Leslie is a strategist and the author of acclaimed books on human behaviour including Conflicted, How to Disagree, and Curious. In this thought-provoking episode, Ian talks about the power of healthy argument in helping groups to get to the right answer and why 'thinking is a collaborative activity'. He also discusses how doing our best work requires managing our ego, how to avoid common bias in decision-making, and why debate is so necessary to the health of any shared enterprise.   Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3

Dan Cullen-Shute is the CEO & Founder at Creature, as well as being the CEO of White Crow, and a member of Forbes Agency Council and the IPA iList. In this compelling episode Dan talks about the potency in combining stubbornness with positivity, and in always believing that 'something magical is about to happen'. He describes the importance of 'intelligent misbehaviour', of self-awareness as a leader, of hiring people who are better than you and then getting out of the way, and of balancing consistency with flexibility in the age of hybrid working. Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3