The Content Strategy Podcast cover image

The Content Strategy Podcast

Latest episodes

undefined
Sep 18, 2018 • 42min

Episode 9: Jeff Eaton, Lullabot - Content Inventories and Large-Scale Governance

In this episode, Kristina speaks with Jeff Eaton, senior digital strategist at Lullabot and former Drupal programmer. Jeff shares his insight on conducting large-scale content inventories and his approach to working with stakeholders, each a crucial step in discovering one's content reality.
undefined
Sep 4, 2018 • 33min

Episode 8: Ahava Leibtag, Aha Media Group - FAQs and Plain Language

Ahava Leibtag of Aha Media Group joins Kristina to talk about one of her specialities: taking a plain language approach to creating content. She also shares ideas for streamlining content governance workflows and chimes in on the great FAQ debate.
undefined
Jun 19, 2018 • 30min

Episode 7: Erika Templeton, Code and Theory - Solving Complex Content Problems

Kristina speaks with Erika Templeton, the associate director of content strategy at Code and Theory. Erika shares her thoughts on complex content challenges and the future of content strategy (hint: it's voice).
undefined
Jun 5, 2018 • 23min

Episode 6: Clinton Forry, Weber Shandwick - Content Strategy Then and Now

Content strategist Clinton Forry speaks with Kristina about his experience working with clients as the vice president of content strategy at Weber Shandwick, a major PR and advertising firm. They also look back on the early days of content strategy and reflect on where the practice is today.
undefined
May 16, 2018 • 32min

Episode 5: Karen Kesler and Jonathan Foster, Microsoft - Building Content Teams

Kristina speaks with Karen Kesler and Jonathan Foster, both from Microsoft, about their experience creating content for an enterprise technology company and leading large content teams, particularly the teams responsible for Windows and Cortana.
undefined
May 8, 2018 • 23min

Episode 4: Sarah Richards, Content Design London - Content Design

Content design expert Sarah Richards speaks with Kristina about how we can use data and evidence to give users exactly what they need in a way they expect. Sarah also reflects on her experience overhauling GOV.UK as an example of content design in action.
undefined
May 1, 2018 • 25min

Episode 3: Scott Kubie, Brain Traffic - Content Ecosystems

Kristina talks with Scott Kubie, Lead Content Strategist at Brain Traffic, about his journey toward a career in content strategy, as well as how he's currently using content ecosystem mapping to help his clients create connections in their content universe.
undefined
Apr 17, 2018 • 27min

Episode 2: Gerry McGovern, Customer Carewords - Customer-Centric Experiences

Customer experience expert Gerry McGovern speaks with Kristina about how organizations need to shift focus away from production-based, internally-focused thinking and toward putting their customers' needs and top tasks first.
undefined
Mar 29, 2018 • 29min

Episode 1: Erika Hall, Mule Design - Conversational Design

Kristina talks with research and information design expert Erika Hall about the art of conversational design and the challenges—and opportunities—of how we use language to interact with users in online contexts.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode