The Content Strategy Podcast

In this episode, Kristina speaks with Jeff Eaton, senior digital strategist at Lullabot and former Drupal programmer. Jeff shares his insight on conducting large-scale content inventories and his approach to working with stakeholders, each a crucial step in discovering one's content reality.

Ahava Leibtag of Aha Media Group joins Kristina to talk about one of her specialities: taking a plain language approach to creating content. She also shares ideas for streamlining content governance workflows and chimes in on the great FAQ debate.

Kristina speaks with Erika Templeton, the associate director of content strategy at Code and Theory. Erika shares her thoughts on complex content challenges and the future of content strategy (hint: it's voice).

Content strategist Clinton Forry speaks with Kristina about his experience working with clients as the vice president of content strategy at Weber Shandwick, a major PR and advertising firm. They also look back on the early days of content strategy and reflect on where the practice is today.

Kristina speaks with Karen Kesler and Jonathan Foster, both from Microsoft, about their experience creating content for an enterprise technology company and leading large content teams, particularly the teams responsible for Windows and Cortana.

Content design expert Sarah Richards speaks with Kristina about how we can use data and evidence to give users exactly what they need in a way they expect. Sarah also reflects on her experience overhauling GOV.UK as an example of content design in action.

Kristina talks with Scott Kubie, Lead Content Strategist at Brain Traffic, about his journey toward a career in content strategy, as well as how he's currently using content ecosystem mapping to help his clients create connections in their content universe.

Customer experience expert Gerry McGovern speaks with Kristina about how organizations need to shift focus away from production-based, internally-focused thinking and toward putting their customers' needs and top tasks first.

Kristina talks with research and information design expert Erika Hall about the art of conversational design and the challenges—and opportunities—of how we use language to interact with users in online contexts.